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Show Results For
- All HBS Web
(107)
- News (27)
- Research (57)
- Multimedia (7)
- Faculty Publications (12)
- 16 Aug 2022
- Op-Ed
Now Is the Time for Entrepreneurs to Play Offense
roadmap. Engineers and product managers love it when they’re “left alone.” Take the time to do deeper customer discovery and requirements gathering. Customers might be more... View Details
Keywords: by Jeffrey Bussgang
- 07 Aug 2013
- What Do You Think?
Is There Still a Role for Judgment in Decision-Making?
reasoning, no more human 'interference' replacing hordes of managers. What will one do with those?" Yan Song reminded us that, "As long as there is still mystery and new discovery to be made in life, human judgment will remain... View Details
Keywords: by James Heskett
- 01 Oct 2014
- What Do You Think?
Is Too Much Focus a Problem?
"fail to consider or know how to recognize what is outside their industry that is impacting their business (such as) customers who are buying their goods but don't fit the target profile, or alternative (product) uses Focus has a... View Details
Keywords: by James Heskett
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
slogan from Apple. And thinking differently leads them to act differently. From our research, consistent patterns emerged that led us to identify five primary discovery skills that underlie innovation: associating, observing, quetioning,... View Details
- 10 Jan 2012
- First Look
First Look: January 10
forecasted probability of future funding by funding more innovative ideas. We propose that extremely novel technologies may need 'hot' financial markets to get through the initial period of discovery or diffusion. Download the paper:... View Details
Keywords: Sean Silverthorne
- 27 Sep 2011
- First Look
First Look: September 27
for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer, Hal Gregersen, and Clay Christensen anyone can become more innovative. How? Master the discovery skills that... View Details
Keywords: Sean Silverthorne
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
try to understand it. When you thoroughly examine the assumptions behind their current use, you will likely make surprising discoveries with a capacity for large changes. When you get to the root cause, you are not only solving this... View Details
- Web
Launching Tech Ventures | HBS Online
Module 2 Experiments to Achieve Product-Market Fit Explore the discovery phase of tech startup development that occurs before achieving product-market fit. Assess different go-to-market strategies and determine which is best for your... View Details
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
bundle” and over-the-top (OTT) services. The skinny bundle is a response to customer concerns that cable packages are too expensive. The bundle had simply gotten too big; there were 250 channels, and the View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
pharmacy lab who finds young, classically trained musicians; records their work; and distributes the CDs to customers. "He blends the purity of the artist and a sense of discovery with his business," he says. "It speaks to a certain... View Details
- Web
Public Entrepreneurship - Course Catalog
course. Ideas. What should public entrepreneurs work on? We tackle “problem-finding” and “solution-finding”. We touch on customer discovery to understand needs of citizens and public workers. We meet... View Details
- Web
Launching Tech Ventures - Course Catalog
into the power of a value proposition, conduct customer discovery, and determine whether a startup has achieved product-market fit? How can modern genAI tools assist in the ideation and value proposition View Details
- Web
Field Course: Ideation and Prototyping for Innovation - Course Catalog
clones developed for HBS Foundry. For example, in problem definition, AI tools can be used to: 1) help generate questions for customer discovery interviews; 2) play the domain expert role to provide practice... View Details
- 08 Apr 2021
- Blog Post
HBS Entrepreneurship Immersion - Four Highlights
analytics for startups and small businesses. It is a very dynamic environment; I spent half of last year leading a new product launch (from customer discovery to creating marketing collateral) and the rest... View Details
- Profile
Jonathan Assayag
learn every role," Jonathan says, "Cashier, stocking, customer service." In high school, Jonathan found a focus for his own energies: robotics. He started a club that, with support from Motorola, competed in Dean Kamen's... View Details
- 01 Jun 2012
- News
Alumni Book Briefs
face women in business. The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (MBA 2003) (Random House) Duhigg discusses neurological discoveries about how habits work in the brain—the loop of cue, routine, and... View Details
- 16 Jun 2016
- Blog Post
Why Entrepreneurs Should Consider Business School
hands-on way to practice customer discovery and rapid iteration. The Entrepreneurial Manager class applies founder concepts like lifetime value, customer acquisition, and... View Details
- Web
Rock 100: The Summit - Entrepreneurship
Chasm , Geoffrey Moore Customer Discovery and Validation for Entrepreneurs , Frank Cespedes Customer Visits for Entrepreneurs , Frank Cespedes Entrepreneurial Marketing :... View Details
- 13 Sep 2019
- Blog Post
An Uncommon Summer: Project Management at an Education Non-Profit
concepts, and analyzed a year’s worth of Zendesk customer service ticket data to determine the ebb and flow of the needs of their customers: the teachers and administrators teaching our youth. Towards the end of the summer, I presented my... View Details
- 01 Mar 2012
- News
Get Creative
“think different,” to borrow a slogan from Apple. And thinking differently leads them to act differently. From our research, consistent patterns emerged that led us to identify five primary discovery skills that underlie innovation:... View Details