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- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
writer James Patterson, who determines what his customers wants to read, then systematically churns it out in volume. Key concepts include: Patterson regularly outsells other "brand-name authors" such as... View Details
- 19 Apr 2011
- First Look
First Look: April 19
Churn Through Greater CHI F. Asís Martínez-Jerez, Thomas Steenburgh, Jill Avery, and Lisa BremHarvard Business School Case 110-052 HubSpot, a web marketing startup, is under pressure from VCs to rapidly acquire new View Details
Keywords: Sean Silverthorne
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Christensen. It's time for companies to look at products the way customers do: as a way to get a job done. Is Your iPhone Turning You Into a Wimp? The body posture inherent in operating everyday gadgets affects not only your back, but... View Details
Keywords: by Staff
- 29 May 2013
- Research & Ideas
Faculty Symposium Showcases Breadth of Research
customers reported their mileage more truthfully when customers signed their annual report form before filling it out, she said. Now the British government is considering the tactic for its tax forms. The... View Details
- 18 Nov 2014
- First Look
First Look: November 18
churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings determined that a 10% improvement to the Cinematch algorithm would decrease... View Details
Keywords: Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
is senior editor of Harvard Business School Working Knowledge. [Image: cerro_photography] Related Reading The Right Way to Manage Churn for Maximum Profit Your Customers Have Changed. Here's How to Engage... View Details
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
this year, of the millions of cars being churned out in factories all around the world, one of them, unknown and unremarked, will roll off an assembly line and take its place in history. Basking under the hot lights of a showroom, or... View Details
- 28 Oct 2008
- First Look
First Look: October 28, 2008
story of creative destruction, the most pronounced impact was a massive increase in churning among new entrants. We argue that creative destruction requires many business failures along with the few great successes. The successes are very... View Details
Keywords: Martha Lagace
- 11 Aug 2009
- First Look
First Look: August 11, 2009
their size in their fourth year, while churning entrants were no larger. Our results suggest that the banking deregulations had two distinct effects on the product market. On the one hand, they allowed entrants to compete more effectively... View Details
Keywords: Martha Lagace
- 21 Oct 2014
- First Look
First Look: October 21
increase in churning entry that does not translate into a sustained increase in the overall level of entrepreneurship. Download working paper: http://ssrn.com/abstract=2506111 Evaluating Firm-Level Expected-Return Proxies By: Lee, Charles... View Details
Keywords: Sean Silverthorne
- 12 Sep 2006
- First Look
First Look: September 12, 2006
that of crowding from above; and the effect of crowding by lower ranked contestants is greatest when there is relatively little race-to-race churn in the rank ordering of drivers. Self-Centered and Other-Regarding Behavior in the... View Details
Keywords: Sean Silverthorne
- 13 Jan 2009
- First Look
First Look: January 13, 2009
customers over a period of four months. We predict and find that should DVDs (e.g., documentaries) are held significantly longer than want DVDs (e.g., action films) within-customer. Similarly, we also predict and find that people are more... View Details
Keywords: Martha Lagace
- 07 Mar 2017
- First Look
First Look at New Research, March 7
years and has proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings. We explore the relationship between software vulnerabilities and component metrics (like code View Details
Keywords: Sean Silverthorne
- 24 Jul 2007
- First Look
First Look: July 24, 2007
deregulations also led to a dramatic increase in "churning" at the lower end of the size distribution, where new startups fail within the first three years following entry. This churning emphasizes a new mechanism through which... View Details
Keywords: Martha Lagace