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  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit at Harvard Business School, is... View Details
Keywords: by Kristen Senz
  • November 2017 (Revised June 2019)
  • Case

JOE & THE JUICE Crosses the Atlantic (with video link)

By: Ethan Rouen and Suraj Srinivasan
As JOE & THE JUICE began its rapid U.S. expansion in 2017, its founder and CEO, Kaspar Basse, fretted about how he could keep his employees feeling like they were doing meaningful work. Founded in 2001, JOE & THE JUICE had always focused on making healthy juices,... View Details
Keywords: Organizational Culture; Employees; Retention; Expansion; Growth Management
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Rouen, Ethan, and Suraj Srinivasan. "JOE & THE JUICE Crosses the Atlantic (with video link)." Harvard Business School Multimedia/Video Case 118-039, November 2017. (Revised June 2019.)
  • January 2009 (Revised June 2010)
  • Case

Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System

By: Ranjay Gulati
In response to the 2001 market downturn, Cisco Systems implemented a major restructuring that transformed the company from a decentralized to centralized organization. While recognizing that a centralized, functional structure was necessary to avoid product and... View Details
Keywords: Restructuring; Customer Focus and Relationships; Governing and Advisory Boards; Resource Allocation; Organizational Change and Adaptation; Organizational Structure; Corporate Strategy; Technology Industry
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Gulati, Ranjay. "Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System." Harvard Business School Case 409-062, January 2009. (Revised June 2010.)
  • January 2019 (Revised July 2019)
  • Case

New Balance: Managing Orders and Working Conditions

By: Michael W. Toffel, Eileen McNeely and Matthew Preble
New Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership... View Details
Keywords: Footwear; Athletic Footwear; Manufacturing; CSR; Sustainability; Quality Management; Supply Chains; Operations; Management; Production; Working Conditions; Corporate Social Responsibility and Impact; Labor and Management Relations; Supply Chain Management; Supply Chain; Order Taking and Fulfillment; Apparel and Accessories Industry; Consumer Products Industry
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Toffel, Michael W., Eileen McNeely, and Matthew Preble. "New Balance: Managing Orders and Working Conditions." Harvard Business School Case 619-002, January 2019. (Revised July 2019.)
  • December 2011 (Revised January 2015)
  • Background Note

The Product Manager

By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go
Describes the role of product manager (PM) in technology companies, detailing 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product... View Details
Keywords: Product Marketing; Product Development; Product Design; Information Technology; Entrepreneurship
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Bussgang, Jeffrey, Thomas Eisenmann, and Robert Go. "The Product Manager." Harvard Business School Background Note 812-105, December 2011. (Revised January 2015.)
  • April 1993 (Revised May 1994)
  • Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

By: F. Warren McFarlan and Katherine Seger
Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details
Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Consulting Industry
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McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)." Harvard Business School Case 193-144, April 1993. (Revised May 1994.)
  • April 1993 (Revised December 2001)
  • Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

By: F. Warren McFarlan and Katherine Seger
Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details
Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Information Technology Industry
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McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
  • April 2012
  • Article

Retail Doesn't Cross Borders: Here's Why and What to Do about It

By: Marcel Corstjens and Rajiv Lal
Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers the best opportunities for boosting revenues and profits today. However, success abroad varies widely, and research shows that it's often tough to... View Details
Keywords: Operations; Growth and Development Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Local Range; Retail Industry
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Corstjens, Marcel, and Rajiv Lal. "Retail Doesn't Cross Borders: Here's Why and What to Do about It." Harvard Business Review 90, no. 4 (April 2012).
  • 18 Aug 2003
  • Research & Ideas

How New Managers Become Great Managers

made a series of upward and lateral moves that entailed a number of tough assignments across many functional areas. Beginning as the director of regional operations in New England, this manager had profit... View Details
Keywords: by Linda Hill
  • Research Summary

Top Management Teams

Michael Roberto is studying how senior management teams function, and how chief executives lead these teams effectively. Many chief executives can identify their top management team, but this set of executives does not necessarily perform critical tasks and make... View Details
  • Article

Channel Integration, Sales Dispersion, and Inventory Management

By: Santiago Gallino, Antonio Moreno and Ioannis Stamatopoulos
We study the effects of the introduction of cross-channel functionalities on the overall sales dispersion of retailers and the implications of these effects for inventory management. To do that, we analyze data from a leading U.S. retailer who introduced a... View Details
Keywords: Retail Operations; Online Retail; Channel Integration; Sales Dispersion; Long Tail; Empirical Operations; Inventory Management; Omnichannel Retail; Marketing Channels; Integration; Sales; Logistics; Operations; Management; Retail Industry
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Gallino, Santiago, Antonio Moreno, and Ioannis Stamatopoulos. "Channel Integration, Sales Dispersion, and Inventory Management." Management Science 63, no. 9 (September 2017): 2813–2831.
  • December 2011 (Revised March 2013)
  • Background Note

The Business Development Manager

By: Jeffrey J. Bussgang, Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins and Puja Ramani
Describes the role of business development (BD) managers in technology companies, detailing: 1) BD managers' key responsibilities at each step in the process of creating a partnership agreement; 2) how the nature of the BD function evolves as a technology startup... View Details
Keywords: Entrepreneurship; Partnerships; High Technology Products; Information Technology; Business or Company Management; Partners and Partnerships; Management Skills; Business Startups; Growth and Development Strategy; Technology Industry
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Bussgang, Jeffrey J., Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins, and Puja Ramani. "The Business Development Manager." Harvard Business School Background Note 812-107, December 2011. (Revised March 2013.)
  • Teaching Interest

Supply Chain Management

By: Kris Johnson Ferreira

The Supply Chain Management (SCM) course builds on aspects of the first-year Technology and Operations Management (RC TOM) course. However, whereas RC TOM focuses primarily on developing and producing products and services, SCM emphasizes managing... View Details

  • March 2000 (Revised August 2000)
  • Background Note

Transition to General Management Website

By: David A. Garvin and Jeffrey Berger
Describes the transition from functional to general management. Describes the distinctive challenges of the general manager's job as well as how best to manage the short-term results of assuming a position as general manager. View Details
Keywords: Transition; Business or Company Management; Managerial Roles; Outcome or Result; Problems and Challenges
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Garvin, David A., and Jeffrey Berger. "Transition to General Management Website." Harvard Business School Background Note 300-126, March 2000. (Revised August 2000.)
  • September – October 2011
  • Article

Managing the Multiple Dimensions of Risk-Part II: The Office of Risk Management

By: Anette Mikes and Robert S. Kaplan
In the second article of our two-part series, we explore the concept of an Office of Risk Management along with a case study of an innovative risk management function at JP Morgan Private Bank. We also look at the "softer" components of risk management, including a... View Details
Keywords: Banks and Banking; Innovation and Invention; Management Style; Managerial Roles; Risk Management
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Mikes, Anette, and Robert S. Kaplan. "Managing the Multiple Dimensions of Risk-Part II: The Office of Risk Management." Balanced Scorecard Report 13, no. 5 (September–October 2011): 1–6.
  • Research Summary

The role of the manager in cross-sector interactions

My second stream of research takes the individual manager as the unit of analysis in examining cross-sector interactions.  Two papers explore processes and mechanisms that allow managers to cross sectoral boundaries more effectively.

The first paper... View Details
  • 02 Apr 2007
  • Lessons from the Classroom

Making the Move to General Manager

People achieve success in the early years of their career by specializing and becoming functional experts—in essence, they succeed by knowing more and more about less and less, says Benjamin C. Esty, chair of the General View Details
Keywords: by Martha Lagace
  • 13 Dec 2010
  • Research & Ideas

Managing the Support Staff Identity Crisis

Gulati, the problem starts with corporate growing pains. When businesses are small, they organize themselves into clear functional units, tapping experts in each respective function to make sure each unit... View Details
Keywords: by Carmen Nobel
  • May 2003
  • Module Note

Managing Product Development

By: Stefan H. Thomke
Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration
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Thomke, Stefan H. "Managing Product Development." Harvard Business School Module Note 603-088, May 2003.
  • Article

Multi-Echelon Inventory Management Under Short-Term Take-or-Pay Contracts

By: Joel Goh and Evan L. Porteus
We extend the Clark–Scarf serial multi-echelon inventory model to include procuring production inputs under short-term take-or-pay contracts at one or more stages. In each period, each such stage has the option to order/process at two different cost rates; the cheaper... View Details
Keywords: Inventory Management; Multi-echelon Inventory Theory; Karush Lemma; Clark-Scarf Model; Convex Ordering Cost; Advance Commitments; Supply Chain
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Goh, Joel, and Evan L. Porteus. "Multi-Echelon Inventory Management Under Short-Term Take-or-Pay Contracts." Production and Operations Management 25, no. 8 (August 2016): 1415–1429. (Finalist for 2014 POMS College of Supply Chain Management Student Paper Award.)
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