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- All HBS Web (168)
- Faculty Publications (27)
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- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
watches the program at its original time be valued in terms of cost for ad space the same as a person who watches it 3 days later via his DVR? This same problem is cropping up within the online medium as well. Q: How are advertising... View Details
- 08 Nov 2024
- Op-Ed
How Private Investors Can Help Solve Africa's Climate Crisis
budget is only about $31 billion, and that amount is intended to cover all areas of concern in all nations, according to the World Bank Group. Furthermore, the entire gross domestic product of Nigeria, the largest economy in Africa, is... View Details
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
common theme and we were able to detect some patterns. There basically is an infinite combination of five core strategies being used across a spectrum of impact to make positive change. The strategies include finance for social purpose, capacity building, View Details
- 07 Aug 2000
- Research & Ideas
The Business of Biotech
already have products on the market, as does Amgen, where Gordon M. Binder (MBA '62) served as CEO until his retirement last month (he will continue to serve as chairman through December). Amgen's Epogen (a treatment for anemia in kidney... View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
Consumers pay handsomely for products that are considered the best of the best in their league, whether they are the fastest cars, the fanciest handbags, or the finest wines. But for what, exactly, are they paying a premium? The superior... View Details
Keywords: by Dina Gerdeman
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
way of getting the job done.” Because of that, companies must always overcome customers’ “status quo” bias. That’s especially true, says Cespedes, when a company is introducing not just a new product but an entirely new View Details
- 06 May 2019
- Research & Ideas
Consumers Blame Business for Global Health Problems. Can Business Become the Solution?
long used corporate social responsibility initiatives and philanthropy to improve their standing with consumers. Now there is a new crop of companies that are making health and wellness a business imperative, not just because it is “the... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Rewards Of Channel Stewardship The concept of channel stewardship is meant to appeal to any organization in the distribution channel that wants to bring a disciplined approach to channel strategy. As mentioned, a channel steward might be the maker of the View Details
- 13 Jan 2003
- Research & Ideas
Making Biotech Work as a Business
productivity are hellishly difficult to sort out. This is due to the difficulty of measuring such amorphous factors as intellectual property creation and the long time lag before any expected return on investment. The sector's tendency to... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
perspective. "I'd never actually heard a product speak," he recalls. "It was like listening to a can of Coca-Cola explain how it would like to be marketed." That initial encounter inspired Deighton to write... View Details
- 09 Dec 2014
- First Look
First Look: December 9
Publications December 2014 Academy of Management Journal Harnessing Productive Tensions in Hybrid Organizations: The Case of Work Integration Social Enterprises By: Battilana, Julie, Metin Sengul, Anne-claire Pache, and Jacob Model... View Details
Keywords: Sean Silverthorne
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
leadership and create more win-win opportunities in the future" In another example, apparel production is associated with water pollution at many stages of the value chain. Agricultural crop View Details
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
interview with HBS Working Knowledge's Martha Lagace, he discusses what companies should bear in mind going forward.Lagace: People often equate globalization with the idea that globally standardized products are displacing local ones. In... View Details
Keywords: by Martha Lagace
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on the United States' command of 28 percent of the world economy.... View Details
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
surprises for new CEOs arise from time and knowledge limitations—there is so much to do in complex new areas, with imperfect information and never enough time. Others stem from unexpected and unfamiliar new roles and altered professional relationships. Still others... View Details
- 31 Mar 2009
- First Look
First Look: March 31, 2009
Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services... View Details
Keywords: Martha Lagace
- 03 Nov 2008
- HBS Case
Economics of the Ethanol Business
What happens when a group of Missouri corn farmers gets into the energy business? With consumers paying more than double for gasoline than they did a year ago, turning crops into fuel, not food, seems like a good way to go—but not so... View Details
- 08 Aug 2011
- Research & Ideas
The Death of the Global Manager
assume that all the smart people in the world are born within a 20-mile radius of their headquarters." This last factor—of being able to develop and diffuse innovation rapidly around the world—has emerged to become much more important as companies constantly renew... View Details
Keywords: by Julia Hanna
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
with shale gas development can be incredibly disruptive locally, and fracking water usage clearly competes with local values and legacy uses. But shale gas production appears environmentally manageable, (including the risks from fugitive... View Details
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
frequently the case in Latin America, such a license should not be taken for granted, especially when collection of tolls appears to be a rather unpopular means of funding, as revealed from several of our interviews.6 Another example along these lines would be a... View Details