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- News (16)
- Research (50)
- Multimedia (4)
- Faculty Publications (28)
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- 01 Apr 2008
- First Look
First Look: April 1, 2008
behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their online grocer with the purchases the same customers make when... View Details
Keywords: Martha Lagace
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
customers on Valentine's Day, so we decided to offer the best customer service ever. We called every single customer and explained that our reshipment would be late. We sent a follow-up letter of apology from me and included a discount View Details
Keywords: by Susan Young
- 09 Nov 2015
- Research & Ideas
These Employers Pay Higher Salaries than Necessary
to get them in the door, and then raising prices later. Think of visiting a restaurant you might not otherwise have visited because you have a coupon for a half-price meal. “The difference in a peer-to-peer market is that even though the... View Details
- 23 Aug 2004
- Research & Ideas
New Challenges for Long-Term Investors
of time, the safe strategy is to invest in long-term coupon bonds (or annuities), not cash. There is catch with this, though. Standard annuities and Treasury bonds pay fixed coupons, and inflation can seriously erode the purchasing power... View Details
Keywords: by Ann Cullen
- 03 Jun 2014
- First Look
First Look: June 3
the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were considering signing a deal with Groupon, the online coupon firm, to see if a Groupon deal would... View Details
Keywords: Sean Silverthorne
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
argument is slightly different. What's happening there is you have an infrequently purchased good. My sense is that when Talbots send you a coupon for $25, it is effectively increasing your trip frequency. It gives you a reason to go to... View Details
- 19 Feb 2013
- First Look
First Look: Feb. 19
receiving JCP Cash coupons and circulars advertising the week's specials, were slow to embrace the new pricing format and began leaving the retailer in droves. Under enormous pressure to turn things around as the all-important... View Details
Keywords: Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
easy to compare online, discount coupons and codes have high uptake, and sellers often bear the cost of shipping products to buyers. In addition to these factors, online selling precludes many methods of price discrimination exercised in... View Details
Keywords: Dina Gerdeman
- 14 Jan 2014
- First Look
First Look: January 14
Cash coupons and circulars advertising the week's specials, were slow to embrace the new pricing format and began leaving the retailer in droves. Under enormous pressure to turn things around as the all-important back-to-school and... View Details
Keywords: Sean Silverthorne
- 15 Jul 2008
- First Look
First Look: July 15, 2008
exposure is not much of an issue. A convertible bond can be viewed as a simple coupon paying corporate bond plus a conversion option. A bond pricing model discounts the promised payments at a rate that compensates for time, risk, and... View Details
Keywords: Martha Lagace