Publications

Publications

Filter Results: (72) Arrow Down

Show Results For

← Page 3 of 72 Results →
  • July 2013 (Revised January 2014)
  • Case

Experience! The Finger Lakes: The Groupon Partnership Decision

By: Lynda M. Applegate, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado
In 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were... View Details
Keywords: Marketing Strategy; Social Marketing; United States
Related
  • 2021
  • Working Paper

Limits to Bank Deposit Market Power

By: Juliane Begenau and Erik Stafford
Claims about the market power of bank deposits in the banking literature are numerous and far reaching. Recently, a causal narrative has emerged in the banking literature: market power in bank deposits, measured as imperfect pass-through of short-term market rates on... View Details
Keywords: Bank Deposits; Market Power; Net Interest Margin (NIM); Banks and Banking; Interest Rates; Risk and Uncertainty
Related
  • 28 Jun 2011
  • First Look

First Look: June 28

  PublicationsManager-Specific Effects on Earnings Guidance: An Analysis of Top Executive Turnovers Authors:Francois Brochet, Lucile Faurel, and Sarah McVay Publication:Journal of Accounting Research (forthcoming) Abstract We investigate how managers contribute to the... View Details
Keywords: Sean Silverthorne
  • October 2013 (Revised January 2016)
  • Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
Related
  • 05 May 2022
  • Research & Ideas

Why Companies Raise Their Prices: Because They Can

your top brand is even stronger than it was 15 years ago. Both of those things play into that price sensitivity component. Either way, our findings indicate that consumers would need to be paid more.” Consumers are clipping fewer coupons... View Details
Keywords: by Rachel Layne
  • 07 Apr 2022
  • Research & Ideas

Giving Back: Consumers Care More About How Companies Donate Than How Much

more? Over five studies conducted primarily in 2020 and 2021, Keenan and colleagues surveyed approximately 900 participants about their product preferences. In one study, participants were told that they would be thanked for their time with a $1 View Details
Keywords: by Pamela Reynolds
  • 16 Jul 2007
  • Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

are affected by the receipt of a coupon for $10 off their bill. A rational actor model suggests that people without extreme wealth constraints (meaning anyone who can afford to shop for groceries online) should buy the same items they... View Details
Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation
  • Web

Understanding Health Systems, Payors, and Regulation - Health Care

Impact Understanding Health Systems, Payors, and Regulation Health Minute: The Real Impact of Coupons on Drug Pricing Nabihah Sachedina Joint Degree 2013 More “Health Systems” stories Faculty Focus Delivering value in a health care system... View Details
  • Web

Research - Health Care

Copayment Coupons Affect Branded Drug Prices and Quantities Purchased? By: Leemore S. Dafny , Kate Ho and Edward Kong Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for... View Details
  • 25 Oct 2010
  • HBS Case

Tesco’s Stumble into the US Market

California retailing's best and brightest talent as it would assuredly do in the UK. Q: As sales remained under plan, Tesco execs halted development of new stores temporarily and made adjustments to those stores already open, such as shifting product mix, allowing some... View Details
Keywords: by Sean Silverthorne; Retail
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

model helps measure that." The Ideal Mix When planning marketing campaigns, brand managers have a wide portfolio of weapons to draw on, including in-store merchandising, advertising, coupons and sweepstakes, trade promotions, prices,... View Details
Keywords: by Dina Gerdeman
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

all the kinds of transactions? A: No, actually, that's the easy part of the problem. And that's proven by the fact that frequent shopper programs are able to deliver coupons and in some cases, samples, to regular supermarket customers. Q:... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

such as hotels, restaurants, and theme parks and (2) "individual shopper targeted" offers, whereby each shopper regularly receives an extensive set of tailor-made coupons predominantly paid for by supplier brand-owners. The... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 01 Dec 2000
  • News

A Plastic Fantastic Friendship

avant-garde artists of the 20th century, a man who clipped coupons for restaurant specials while giving away an art collection valued in the millions." Morse and his wife, Eleanor, bought their first Dalí, Daddy Longlegs of the... View Details
Keywords: Salvador Dali; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Plastics and Rubber Products Manufacturing; Manufacturing
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

Abstract We study the effect of small windfalls on consumer-spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off View Details
Keywords: Martha Lagace
  • Web

Protecting Yourself Against Phishing | Information Technology

or your credit card information could be stolen! Other times they do this by offering free stuff (like coupons for a food truck). Claiming to be Someone Else You're much more likely to click on a link or open an email if you think it came... View Details
  • 01 Dec 2014
  • News

Opportunities Realized Through Fellowships

Michailidis says. “I studied with incredibly competent people and two of them became my business partners. We founded Pushpins while we were still at HBS.” The Pushpins application enables users to scan items in grocery stores and receive instant savings View Details
Keywords: fellowships
  • 25 Oct 2016
  • First Look

October 25, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51759 forthcoming American Economic Journal: Economic Policy When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization By: Dafny, Leemore S., Christopher Ody, and Matt... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their online grocer with the purchases the same customers make when... View Details
Keywords: Martha Lagace
  • 04 Sep 2019
  • News

Giving Live Sports Another Dimension

scavenger hunts—think Pokémon Go—and track down virtual badges to win prizes. The possibilities for advertising and marketing are endless. Point your phone at an ad and get a virtual coupon for 10 percent off at the concession stands;... View Details