Corporate Strategy - Publications - Faculty & Research - Harvard Business School

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November 2023 (Revised February 2025)
Background Note

Corporate Climate Targets

By: Willy C. Shih, Michael W. Toffel and Kelsey Carter

Companies that are addressing climate change by mitigating their greenhouse gas emissions often set reduction targets. This note describes several types of widely used carbon reduction targets, including carbon neutral, science based, net zero, real zero, and carbon... View Details

Keywords: Corporate Sustainability; Environmental Strategy; Climate Risk; Target-setting; Climate Change; Environmental Sustainability; Corporate Accountability; Policy; Measurement and Metrics; Strategic Planning; Social Issues; Corporate Social Responsibility and Impact

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

Thousands of large, profitable companies have all the right intentions of giving back to society—and yet a sizable number of them have corporate social responsibility (CSR) programs that provide little benefit to either the community or... View Details

Keywords: by Dina Gerdeman

April 1982
Background Note

Note on Corporate Strategy and Politics

By: Joseph L. Badaracco Jr.

Keywords: Corporate Strategy

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March 2021
Case

Astralis Group: Determining a Brand Strategy

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud

After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details

December 2010
Teaching Note

Corporate Strategy at Berkshire Partners (TN)

By: Julie M. Wulf

Teaching Note for 710-414. View Details

Keywords: Leadership; Growth and Development; Corporate Strategy; Organizational Design; Problems and Challenges; Organizational Culture; Groups and Teams; Financial Services Industry

summer 1998
Article

Environmental Product Differentiation: Implications for Corporate Strategy

By: F. L. Reinhardt

Keywords: Product; Corporate Strategy

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November 1985
Case

Paine Webber (B): Implementing a Corporate Strategy

By: Dwight B. Crane and Robert G. Eccles Jr.

Keywords: Corporate Strategy; Management; Finance

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March 1995 (Revised February 1997)
Case

Apple Computer (A)(Abridged): Corporate Strategy and Culture

By: Michael Beer and Gregory C. Rogers

Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details

Keywords: Organizational Design; Competitive Strategy; Corporate Strategy; Organizational Culture; Computer Industry

April 2021 (Revised January 2022)
Case

Corporate Strategy and Governance: The Clorox Company

By: David J. Collis and Dan Simpson

March 1992 (Revised April 1995)
Case

Saatchi & Saatchi Co. PLC: Corporate Strategy

By: David J. Collis

Saatchi & Saatchi, founded in 1970, became the world's largest advertising agency in 1986. It then diversified into consulting and other managerial areas before crashing in 1989. Under a new CEO, the company restructured and refocused on its advertising agencies. View Details

Keywords: Restructuring; Globalized Firms and Management; Corporate Strategy; Diversification; Advertising Industry

2015
Article

The Corporate Headquarters in the Contemporary Corporation: Advancing a Multimarket Firm Perspective

By: Markus Menz, Sven Kunisch and David J. Collis

The corporate headquarters (CHQ) is the central organizational unit in the contemporary corporation and is critical for value creation in the overall firm. Since the early 1960s, a significant body of research on the CHQ has evolved along two separate but related... View Details

Keywords: Corporate Headquarters; Corporate Center; Corporate Parent; Corporate Strategy; Multimarket Firm; Multibusiness Firm; Multinational Corporation; Management; Organizations; Strategy

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2014
Article

Corporate Social Responsibility Reporting in China: Symbol or Substance?

By: Christopher Marquis and Cuili Qian

This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory and research on corporate political strategy to develop a political dependence model that explains (a) how... View Details

Keywords: Institutional Theory; Political Strategy; Non-market Strategy; China; Corporate Social Responsibility; Corporate Disclosure; Corporate Social Responsibility and Impact; Emerging Markets; Government and Politics; China

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April 2003 (Revised December 2003)
Background Note

Winning the Influence Game: Corporate Diplomacy and Business Strategy

Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details

Keywords: Negotiation; Business Strategy; Power and Influence

November 1985
Case

Paine Webber (A): Choosing a Corporate Strategy

By: Dwight B. Crane and Robert G. Eccles Jr.

Keywords: Corporate Strategy; Decision Choices and Conditions; Financial Institutions; Financial Services Industry

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January 1996 (Revised March 1998)
Case

Linking Strategy and Innovation: Materials Technology Corporation

By: Clayton M. Christensen

Materials Technology Corp. (MTC), a high-tech materials company, is struggling in its development portfolio and to achieve a better record of delivering new products on time. View Details

Keywords: Technology; Innovation and Invention; Business Strategy; Time Management; Product; Production; Manufacturing Industry; Chemical Industry; Technology Industry; United States

2003
Book

Corporate Information Strategy and Management: Text and Cases

By: L. M. Applegate, F. W. McFarlan and R. D. Austin

Keywords: Information; Strategy; Management; Information; Cases

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November 2021
Article

Corporate Strategy and the Theory of the Firm in the Digital Age

By: Markus Menz, Sven Kunisch, Julian Birkinshaw, David J. Collis, Nicolai J. Foss, Robert E. Hoskisson and John Prescott

The purpose of this article is to reinvigorate research in the intersection of corporate strategy and the theory of the firm in light of the rapid advancement of digital technologies. Using the theory of the firm as an interpretive lens, we focus our analysis on the... View Details

Keywords: Digitalization; Multi-business Firm; Scale And Scope; Theory Of The Firm; Corporate Strategy; Technological Innovation; Competitive Advantage; Organizational Design; Theory; Research; Digital Transformation

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September 2000
Article

The Role of the Board in Corporate Strategy

By: Robert B. Stobaugh and Warren L. Batts

Keywords: Governance; Corporate Strategy

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February 1982 (Revised May 1992)
Case

MCI Telecommunications Corp. (A): Corporate and Marketing Strategy

By: John F. Cady and Frank V. Cespedes

Keywords: Corporate Strategy; Marketing Strategy; Telecommunications Industry

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2019
Editorial

Yes, Sustainability Can Be a Strategy

By: Ioannis Ioannou and George Serafeim

Keywords: Sustainability; Sustainability Management; Sustainability Standards; Strategy; Business Strategy; Competitive Advantage; Corporate Performance; CSR; Environmental Sustainability

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