Corporate Social Responsibility And Impact - Publications - Faculty & Research - Harvard Business School

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August 2009
Case

SK Telecom: Pursuing Happiness through Corporate Social Responsibility

By: Christopher Marquis, Kwang Y. Ryu, Philip H. Mirvis and Bobbi Thomason

Since 2006, SK Telecom has worked to develop strategic corporate social responsibility (CSR) programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive... View Details

Keywords: Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Corporate Strategy; Telecommunications Industry; South Korea

2021
Working Paper

Accounting for Product Impact in the Airlines Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare... View Details

February 2021
Article

How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

By: Ryan W. Buell and Basak Kalkanci

Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details

Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception

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April 14, 2015
Article

The Type of Socially Responsible Investments That Make Firms More Profitable

By: George Serafeim

Keywords: Sustainability; Corporate Social Responsibility; Corporate Sustainability; Investing; Investment Management; Corporate Social Responsibility and Impact; Profit; Investment; Environmental Sustainability

First Quarter, winter 2006
Article

Corporate Social Responsibility Strategy and Boards of Directors

By: Herman B. Leonard and V. Kasturi Rangan

Keywords: Strategy; Governance

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February 2007 (Revised November 2011)
Case

Esquel Group: Integrating Business Strategy and Corporate Social Responsibility

By: F. Warren McFarlan, William C. Kirby and Tracy Manty

Focuses on the experience of China's largest shirt manufacturer in managing various aspects of government relations in China. Identifies a wide variety of social initiatives it has undertaken. View Details

Keywords: Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Apparel and Accessories Industry; Apparel and Accessories Industry; China

Article

Can Corporate Social Responsibility Survive Recession?

By: John A. Quelch and Katherine Jocz

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2021
Working Paper

Accounting for Product Impact in the Water Utilities Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the water utilities industry. We design a monetization methodology that allows us to calculate monetary impact estimates of water... View Details

April 2009 (Revised September 2009)
Teaching Note

Shaklee Corporation: Corporate Social Responsibility (TN)

By: Christopher Marquis and V. Kasturi Rangan

Teaching Note for [509031]. View Details

Keywords: Corporate Social Responsibility and Impact

January 2009 (Revised February 2009)
Case

Grupo Bimbo: Growth and Social Responsibility

By: V. Kasturi Rangan and Regina Garcia-Cuellar

Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its corporate social responsibility... View Details

Keywords: Global Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Reputation; Expansion; Food and Beverage Industry; Mexico

August 2011 (Revised September 2011)
Supplement

The Dannon Company: Marketing and Corporate Social Responsibility (B)

By: Christopher Marquis and Bobbi Thomason

Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait. View Details

Keywords: Marketing; Corporate Social Responsibility and Impact; Food and Beverage Industry

2021
Working Paper

Accounting for Product Impact in the Pharmaceuticals Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the pharmaceuticals industry. We design a monetization methodology that allows us to calculate monetary impact estimates of accessible... View Details

July 2011
Teaching Note

State Grid: Corporate Social Responsibility (TN)

By: Christopher Marquis and Alison Comings

Teaching Note for 410141. View Details

Keywords: Utilities Industry; China

March 2017 (Revised April 2021)
Module Note

Responsibilities to Society

By: Nien-hê Hsieh

This module note for students outlines an approach to help managers deliver on their responsibilities in relation to society. The approach frames these responsibilities in terms of potential harms to third parties beyond investors, customers, and employees. The... View Details

Keywords: Corporate Political Activity; Corporate Social Responsibility; Human Rights; Role Of Business In Society; Corporate Social Responsibility and Impact; Ethics; Business and Community Relations; Rights; Society

2016
Working Paper

Does Firm Innovation Affect Corporate Social Responsibility?

By: Rui Shen, Yi Tang and Ying Zhang

This study examines the relationship between firm innovation and CSR. Stakeholders’ concern over transaction-specific investments exacerbates when firms engage heavily in innovation activities. To secure stakeholders’ support, firms adopt CSR effectively as an ex ante... View Details

Keywords: Corporate Social Responsibility; Firm Innovation; Transaction-specific Investments; Firm Risk; Environmental Munificence; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Innovation and Invention

2011
Module Note

Social and Environmental Responsibility: Case Study of Hindustan Unilever Ltd.

By: Shashank Shah and Shashank Shah

Keywords: Social Responsibility Of Business; Corporate Social Responsibility; Environmental And Social Sustainability; Consumer Products Industry; India; United Kingdom

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October 2020 (Revised November 2020)
Case

Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa

By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard

In 2018 the majority ownership of publicly owned Wilderness Safaris, the leading high-end ecotourism company in Africa with safari operations in eight countries, was acquired by The Rise Fund, one of the world’s largest private social impact investing funds, and by FS... View Details

2020
Working Paper

Accounting for Product Impact in the Consumer Finance Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates... View Details

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

they are doing for the environment," Rangan says. Profit Doesn't Always Follow Yet some companies make the mistake of drawing an overzealous connection between social responsibility View Details

Keywords: by Dina Gerdeman

April 1, 2020
Article

Coronavirus Is Putting Corporate Social Responsibility to the Test

By: Mark R. Kramer

A great many large companies talk about their values, or about how much they care for their employees and other stakeholders. The coronavirus crisis is the time for them to make good on that commitment. The author offers some things that corporations can do to help... View Details

Keywords: Health Pandemics; Corporate Social Responsibility and Impact

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