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  • January 2013
  • Case

Andrew Ryan at VC Brakes

By: Frank V. Cespedes and Sunru Yong
An aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and... View Details
Keywords: Organizational Culture; Quality Management; Crisis Management; Human Resource Management; Organizational Change and Adaptation; Quality; Change Management; Leading Change; Restructuring; Management Practices and Processes; Problems and Challenges; Auto Industry
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Cespedes, Frank V., and Sunru Yong. "Andrew Ryan at VC Brakes." Harvard Business School Brief Case 913-552, January 2013.
  • 03 Apr 2012
  • First Look

First Look: April 3

growth in 2011 and beyond, executives contemplated how to best apply their purchasing and supply chain knowledge into new international markets. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/512004-PDF-ENG Customer Visits for... View Details
Keywords: Carmen Nobel
  • December 2011 (Revised May 2012)
  • Case

Heavy Metal (A): Baosteel Enters Brazil

What is Baosteel, a top Chinese steelmaker, doing in Brazil? The company is responding to the Chinese government's "go global" policy and to the possible rise in iron ore input costs. But steel mills are complex, capital-intensive projects, and Brazil is an emerging... View Details
Keywords: Global Business; China; Developing Countries; Latin America; Industrial Development; Strategy And Execution; Analysis; Industrial Analysis; Heavy Industry; Country Analysis; Brazil; Economic Analysis; Natural Resources; Infrastructure; Planning; Capacity Planning; Contingency Planning; Demand Planning; Competition; Core Competencies; Corporate Strategy; Strategic Positioning; Five Forces; Bargaining Power Of Suppliers; Globalization; Government and Politics; Policy; Emerging Markets; Foreign Direct Investment; Mining; Steel Industry; Mining Industry; China; Brazil
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Abrami, Regina M., and Iacob Koch-Weser. "Heavy Metal (A): Baosteel Enters Brazil." Harvard Business School Case 912-411, December 2011. (Revised May 2012.)
  • Teaching Interest

Overview

Professor Sherman was an assistant professor of the faculty at the MIT Sloan School of Management prior to joining Northeastern. He has been a visiting professor at INSEAD (France), the Naval Postgraduate School (Monterey, CA), Technion (Israel), Univ. of Auckland, and... View Details
  • December 1984
  • Case

Expense Tracking System at Tiger Creek

By: Shoshana Zuboff
Mill manager Carl Adelman learns that a group of senior managers is soon to visit the Tiger Creek mill to learn more about the success of the newly implemented Expense Tracking System. The System had been installed on two paper machines to give workers real time cost... View Details
Keywords: Management Teams; Success; Cost Management; Technology; Pulp and Paper Industry
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Zuboff, Shoshana. "Expense Tracking System at Tiger Creek." Harvard Business School Case 485-057, December 1984.
  • September 1999 (Revised April 2000)
  • Case

drugstore.com

By: Richard L. Nolan
On a clear day in August 1999 in the new headquarters of drugstore.com, against a backdrop of the Blue Angels flying in formation over Lake Washington practicing for their hydroplane Seafare Cup performance, Peter Neupert was pleased with his company's IPO performance.... View Details
Keywords: Business Growth and Maturation; Internet and the Web; Problems and Challenges; Business Startups; Retail Industry
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Nolan, Richard L. "drugstore.com." Harvard Business School Case 300-036, September 1999. (Revised April 2000.)
  • 08 Feb 2000
  • Research & Ideas

Building Effective R&D Capabilities Abroad

every aspect of corporate strategy." The articles in the book have been selected, he writes, "to help corporate leaders think through global strategies at a time when there are few guideposts to... View Details
Keywords: by Walter Kuemmerle
  • June 2008
  • Supplement

Xerox Corporation: Anne Mulcahy, Chairman & CEO - Video

By: William W. George and Andrew N. McLean
Anne Mulcahy describes the challenges she faced at Xerox during her last visit to HBS. View Details
Keywords: Corporate Accountability; Leadership; Operations; Personal Development and Career; Problems and Challenges
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George, William W., and Andrew N. McLean. "Xerox Corporation: Anne Mulcahy, Chairman & CEO - Video." Harvard Business School Video Supplement 408-714, June 2008.
  • 04 Oct 2004
  • Research & Ideas

Start to Measure Your E-commerce Success

"The study of e-commerce has unfolded in much the same way that e-commerce thrust itself on the business world—with a great deal of overstatement," says Marc J. Epstein, Visiting Professor and Wyss View Details
Keywords: by Marc J. Epstein
  • 07 Mar 2013
  • Research & Ideas

Video: Harvard Business School at the Kumbh Mela

Shivaratri Snan bathing day on March 10. To accommodate everyone, the Indian government creates a temporary city-building roads and providing power on what is normally an empty flood plain. Senior Lecturer and Dauten Real Estate Fellow John Macomber, a member of the... View Details
Keywords: by Jim Aisner; Construction; Real Estate
  • June 2011
  • Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson
Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details
Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio
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Quelch, John A., and Carole Carlson. "Reed Supermarkets: A New Wave of Competitors." Harvard Business School Brief Case 114-296, June 2011.
  • 14 Sep 2016
  • Research & Ideas

Web Surfers Have a Schedule and Stick to It

access the internet. With such expanding amounts of appealing content, it seemed feasible to Boik, Greenstein, and Prince that people would have visited more sites during that period, and spent more time on... View Details
Keywords: by Julia Hanna; Retail; Web Services
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

that they are not looking for a job, even if they are. Empirical Evidence With these general ideas of why people use these sites, Piskorski examined weblogs of social networking sites (not LinkedIn) to see what people did when they were... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • September 2016
  • Article

Enhancing the Practical Relevance of Research

By: Michael W. Toffel
This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details
Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry
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Toffel, Michael W. "Enhancing the Practical Relevance of Research." Production and Operations Management 25, no. 9 (September 2016): 1493–1505. (Sparked a Working Knowledge article about research relevance.)
  • August 2003 (Revised September 2003)
  • Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details
Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry
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Bagley, Constance E. "Tower Software." Harvard Business School Case 804-047, August 2003. (Revised September 2003.)
  • September 2021
  • Article

Perceptions on Undertaking Regular Asymptomatic Self-testing for COVID-19 Using Lateral Flow Tests: A Qualitative Study of University Students and Staff

By: Marta Wanat, Mary Logan, Jennifer A. Hirst, Charles Vicary, Joseph J. Lee, Rafael Perera, Irene Tracey, Gordon Duff, Peter Tufano, Thomas Fanshawe, Lazaro Mwandigha, Brian D. Nicholson, Sarah Tonkin-Crine and Richard Hobbs
Objectives: Successful implementation of asymptomatic testing programmes using lateral flow tests (LFTs) depends on several factors, including feasibility, acceptability and how people act on test results. We aimed to examine experiences of university students... View Details
Keywords: COVID-19; Self-testing; Health Pandemics; Health Testing and Trials; Behavior
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Wanat, Marta, Mary Logan, Jennifer A. Hirst, Charles Vicary, Joseph J. Lee, Rafael Perera, Irene Tracey, Gordon Duff, Peter Tufano, Thomas Fanshawe, Lazaro Mwandigha, Brian D. Nicholson, Sarah Tonkin-Crine, and Richard Hobbs. "Perceptions on Undertaking Regular Asymptomatic Self-testing for COVID-19 Using Lateral Flow Tests: A Qualitative Study of University Students and Staff." BMJ Open 11, no. 9 (September 2021).
  • March 2002 (Revised May 2003)
  • Case

NeoPets, Inc.

By: Thomas R. Eisenmann and Elizabeth Kind
NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details
Keywords: Expansion; Global Strategy; Network Effects; Joint Ventures; Business Conglomerates; Age; Internet and the Web; Product Positioning; Digital Marketing; Internet and the Web; Corporate Entrepreneurship; Information Technology Industry; Asia; Singapore
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Eisenmann, Thomas R., and Elizabeth Kind. "NeoPets, Inc." Harvard Business School Case 802-100, March 2002. (Revised May 2003.)
  • 21 Mar 2016
  • HBS Case

Can Customer Reviews Be 'Managed?'

to want to buy a service. Initially, TripAdvisor was just making money mostly on attention, these ads. But as it became the biggest company in the world in terms of user visits and traffic, it sort of naturally started saying, “Hey, can... View Details
Keywords: by Brian Kenny; Advertising; Travel
  • 06 Jul 2011
  • Research & Ideas

Are You a Level-Six Leader?

the regional or national electorate. It is difficult to find renowned corporate leaders who fit this category because in business, typically, the Chameleons are weeded out before they reach the top. The world of politics is another... View Details
Keywords: by Mitch Maidique
  • 18 Mar 2001
  • Research & Ideas

Want to Be an Entrepreneur? [Part I]

prototype Web site had already been developed.... [A]n early review had described the Web site as "way cool." Participating in the meeting were two other MBA candidates. Prior to jointly founding... View Details
Keywords: by John S. Rosenberg
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