Publications

December 2011 (Revised May 2012)
Case

Heavy Metal (A): Baosteel Enters Brazil

What is Baosteel, a top Chinese steelmaker, doing in Brazil? The company is responding to the Chinese government's "go global" policy and to the possible rise in iron ore input costs. But steel mills are complex, capital-intensive projects, and Brazil is an emerging... View Details

Teaching Interest

Overview

Professor Sherman was an assistant professor of the faculty at the MIT Sloan School of Management prior to joining Northeastern. He has been a visiting professor at INSEAD (France), the Naval Postgraduate School (Monterey, CA), Technion (Israel), Univ. of Auckland, and... View Details

December 1984
Case

Expense Tracking System at Tiger Creek

By: Shoshana Zuboff

Mill manager Carl Adelman learns that a group of senior managers is soon to visit the Tiger Creek mill to learn more about the success of the newly implemented Expense Tracking System. The System had been installed on two paper machines to give workers real time cost... View Details

Keywords: Management Teams; Success; Cost Management; Technology; Pulp and Paper Industry

September 1999 (Revised April 2000)
Case

drugstore.com

By: Richard L. Nolan

On a clear day in August 1999 in the new headquarters of drugstore.com, against a backdrop of the Blue Angels flying in formation over Lake Washington practicing for their hydroplane Seafare Cup performance, Peter Neupert was pleased with his company's IPO performance.... View Details

Keywords: Business Growth and Maturation; Internet and the Web; Problems and Challenges; Business Startups; Retail Industry

June 2008
Supplement

Xerox Corporation: Anne Mulcahy, Chairman & CEO - Video

By: William W. George and Andrew N. McLean

Anne Mulcahy describes the challenges she faced at Xerox during her last visit to HBS. View Details

Keywords: Corporate Accountability; Leadership; Operations; Personal Development and Career; Problems and Challenges

08 Feb 2000
Research & Ideas

Building Effective R&D Capabilities Abroad

every aspect of corporate strategy." The articles in the book have been selected, he writes, "to help corporate leaders think through global strategies at a time when there are few guideposts to... View Details

Keywords: by Walter Kuemmerle

04 Oct 2004
Research & Ideas

Start to Measure Your E-commerce Success

"The study of e-commerce has unfolded in much the same way that e-commerce thrust itself on the business world—with a great deal of overstatement," says Marc J. Epstein, Visiting Professor and Wyss View Details

Keywords: by Marc J. Epstein

June 2011
Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson

Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details

Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio

07 Mar 2013
Research & Ideas

Video: Harvard Business School at the Kumbh Mela

Shivaratri Snan bathing day on March 10. To accommodate everyone, the Indian government creates a temporary city-building roads and providing power on what is normally an empty flood plain. Senior Lecturer and Dauten Real Estate Fellow John Macomber, a member of the... View Details

Keywords: by Jim Aisner; Construction; Real Estate

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

access the internet. With such expanding amounts of appealing content, it seemed feasible to Boik, Greenstein, and Prince that people would have visited more sites during that period, and spent more time on... View Details

Keywords: by Julia Hanna; Retail; Web Services

September 2016
Article

Enhancing the Practical Relevance of Research

By: Michael W. Toffel

This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details

Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry

SSRN

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14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

that they are not looking for a job, even if they are. Empirical Evidence With these general ideas of why people use these sites, Piskorski examined weblogs of social networking sites (not LinkedIn) to see what people did when they were... View Details

Keywords: by Sean Silverthorne; Advertising; Publishing

August 2003 (Revised September 2003)
Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details

Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry

Find at Harvard

September 2021
Article

Perceptions on Undertaking Regular Asymptomatic Self-testing for COVID-19 Using Lateral Flow Tests: A Qualitative Study of University Students and Staff

By: Marta Wanat, Mary Logan, Jennifer A. Hirst, Charles Vicary, Joseph J. Lee, Rafael Perera, Irene Tracey, Gordon Duff, Peter Tufano, Thomas Fanshawe, Lazaro Mwandigha, Brian D. Nicholson, Sarah Tonkin-Crine and Richard Hobbs

Objectives: Successful implementation of asymptomatic testing programmes using lateral flow tests (LFTs) depends on several factors, including feasibility, acceptability and how people act on test results. We aimed to examine experiences of university students... View Details

Keywords: COVID-19; Self-testing; Health Pandemics; Health Testing and Trials; Behavior

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March 2002 (Revised May 2003)
Case

NeoPets, Inc.

By: Thomas R. Eisenmann and Elizabeth Kind

NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details

Keywords: Expansion; Global Strategy; Network Effects; Joint Ventures; Business Conglomerates; Age; Internet and the Web; Product Positioning; Digital Marketing; Internet and the Web; Corporate Entrepreneurship; Information Technology Industry; Asia; Singapore

21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

to want to buy a service. Initially, TripAdvisor was just making money mostly on attention, these ads. But as it became the biggest company in the world in terms of user visits and traffic, it sort of naturally started saying, “Hey, can... View Details

Keywords: by Brian Kenny; Advertising; Travel

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

the regional or national electorate. It is difficult to find renowned corporate leaders who fit this category because in business, typically, the Chameleons are weeded out before they reach the top. The world of politics is another... View Details

Keywords: by Mitch Maidique

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

prototype Web site had already been developed.... [A]n early review had described the Web site as "way cool." Participating in the meeting were two other MBA candidates. Prior to jointly founding... View Details

Keywords: by John S. Rosenberg

March 2003 (Revised October 2003)
Case

Mercury Rising: Knight Ridder's Digital Venture

Captures the efforts of newspaper publisher Knight Ridder to create a digital venture. Knight Ridder proves to be a pioneer in digital publishing, launching the first online newspaper site; builds a network of newspaper sites called Real Cities; and invests in... View Details

Keywords: Internet and the Web; Business Growth and Maturation; Market Entry and Exit; Corporate Entrepreneurship; Newspapers; Innovation and Invention; Journalism and News Industry