Publications

December 2011
Case

PepsiCo India: Performance with Purpose

By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Natalie Kindred

In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Purpose," into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy... View Details

Keywords: Corporate Strategy; Mission and Purpose; Food and Beverage Industry; India

22 Dec 2020
Cold Call Podcast

Dove: Maintaining a Brand with Purpose

31 Aug 2022
News

Reshaping the Relationship Between Purpose and Profit

20 Sep 2022
Cold Call Podcast

Larry Fink at BlackRock: Linking Purpose to Profit

Keywords: Re: George Serafeim; Financial Services

November 2017
Editorial

Facebook, BlackRock, and the Case for Purpose-Driven Companies

By: George Serafeim

Purpose-driven companies have been shown to outperform their peers over the long term. But purpose-driven companies are also hard to come by. Why is that? Because purpose is costly. At the very least, it requires a credible commitment to that purpose. And credible... View Details

Keywords: Facebook; BlackRock; Purpose; Corporate Purpose; ESG; Short-termism; Mission and Purpose; Corporate Governance; Leadership

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2013
Working Paper

What Do We Know About Corporate Headquarters? A Review, Integration, and Research Agenda

By: Markus Menz, Sven Kunisch and David J. Collis

During the past five decades, scholars have studied the corporate headquarters (CHQ)—the multidivisional firm's central organizational unit. The purpose of this article is to review the diverse and fragmented literature on the CHQ and to identify the variables of... View Details

Keywords: Corporate Headquarters; Corporate Parent; Corporate Center; Multidivisional Firm; Multibusiness Firm; Multinational Corporation; Multinational Firms and Management; Corporate Strategy; Business Divisions; Business Headquarters

SSRN

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Program

Growing as a Purposeful Leader

life Define a corporate purpose beyond creating shareholder value, or, if you already have an established purpose, assess its effectiveness Reflect your company purpose in its... View Details

October 26, 2023
Article

How to Connect Employees to Your Company’s Purpose

By: Hubert Joly

We know making a noble corporate purpose — that is, one aimed at doing something good in the world — come to life is both important and hard. Emerging practices from leading companies show that the journey is not about top-down messaging. If anything, it’s about... View Details

Keywords: Mission and Purpose; Employee Relationship Management

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01 Aug 2017
News

Finding Purpose in Profit

businesses that consider impacts on all of their stakeholders, not just shareholders.” Coupounas, who often refers to her B Lab role simply as that of storyteller, says entrepreneurs enjoy hearing about other company founders who have successfully followed the B View Details

07 Oct 2020
News

Bringing Business Ethics Back to Friedman’s Call to Purpose

02 May 2022
News

Spotify, Disney, Ukraine, and Deep Purpose (ft. Ranjay Gulati)

March 24, 2020
Article

A Time to Lead with Purpose and Humanity

By: Hubert Joly

In these unprecedented times, corporate leaders are being put to the test. Many just last summer had signed the Business Roundtable Statement of Purpose that committed their companies to serving all stakeholders. The pandemic is the first test of these principles. The... View Details

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2015
Article

The Nobel Prize: The Identity of a Corporate Heritage Brand

By: Mats Urde and Stephen A. Greyser

Purpose—The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges.
Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details

Keywords: Nobel Prize; Brand Stewardship; Corporate Brand Identity; Corporate Heritage Brand; Heritage Brand Identity Process; Networked Brand; Organizations; Brands and Branding

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April 2024
Case

Michelin in Motion: Putting Purpose to Work

By: Hubert Joly, Nitin Nohria and Emilie Billaud

When he became CEO, facing limited growth prospects, a low valuation, and therefore a stagnating share price, Menegaux and his team launched a set of initiatives to reposition Michelin. These included (1) articulating a clear purpose (“We care about giving people a... View Details

29 Aug 2022
Video

Reshaping the Relationship Between Purpose and Profit

September 2004 (Revised October 2005)
Case

Sapient Corporation

By: Rakesh Khurana and Joel Podolny

Describes the start-up, growth, organizational design, and operations over the first 10 years of a professional services firm. Focuses on the creative use of organizational purpose and values as an integral part of strategy and alignment of organizational activities. View Details

Keywords: Business Growth and Maturation; Operations; Knowledge Management; Strategy; Service Industry