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  • May 2011 (Revised January 2013)
  • Case

Nike Football: World Cup 2010 South Africa

By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
  • 20 Sep 2013
  • Working Paper Summaries

Historical Origins of Environmental Sustainability in the German Chemical Industry, 1950s-1980s

Keywords: by Geoffrey Jones & Christina Lubinski; Chemical
  • 23 Jan 2020
  • Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

societal goals,” Kaplan says. “You can do both at the same time.” About the Author Michael Blanding is a writer based in Boston. [Background image by: Anatoliy Sizov ] Related Reading Why Every Company Needs a CSR Strategy and How to... View Details
Keywords: by Michael Blanding
  • 25 Mar 2013
  • Research & Ideas

How Chapter 11 Saved the US Economy

benefits, he says that Chapter 11 has suffered an image problem. "When I first started in this area, I faced challenges selling this to students," says Gilson, the Steven R. Fenster Professor of Business Administration.... View Details
Keywords: by Kim Girard; Financial Services
  • April 2019 (Revised April 2021)
  • Case

Wayfair

By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble
In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual... View Details
Keywords: Visual Assets; Corporate Entrepreneurship; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Operations; Strategy; Technology; Retail Industry; Service Industry; United States; Massachusetts
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Rayport, Jeffrey F., Susie L. Ma, and Matthew G. Preble. "Wayfair." Harvard Business School Case 819-045, April 2019. (Revised April 2021.)
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

which are bonds whose proceeds are used for environmentally sensitive purposes. After an overview of the U.S. corporate and municipal green bonds markets, we study pricing and ownership patterns using a simple framework that incorporates... View Details
Keywords: Dina Gerdeman
  • December 2022 (Revised February 2023)
  • Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas
Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details
Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China
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Alvarez, Jose B., Pedro Levindo, and Ruth Costas. "Marfrig's Quest for Sustainable Beef." Harvard Business School Case 523-073, December 2022. (Revised February 2023.)
  • 16 Aug 2011
  • Working Paper Summaries

The International Politics of IFRS Harmonization

Keywords: by Karthik Ramanna; Accounting
  • 02 Jul 2012
  • Research & Ideas

Why Good Deeds Invite Bad Publicity

Do companies with reputations for acting in socially responsible ways receive public goodwill when unpleasant news hits? The question of how much (or even if) corporate social responsibility (CSR) policies benefit companies beyond the... View Details
Keywords: by Michael Blanding; Energy
  • November 2002 (Revised May 2003)
  • Case

ConAgra Foods

By: Ray A. Goldberg and Ingrid Vargas
In 2002, ConAgra Foods CEO Bruce Rohde was deliberating the next steps in the process of transforming the company from an agribusiness giant to a value-added food processor. ConAgra had become the second largest food company and number one food service supplier in the... View Details
Keywords: Corporate Strategy; Leading Change; Change Management; Organizational Change and Adaptation; Food; Agribusiness; Product; Business Processes; Management Teams; Expansion; Brands and Branding; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States
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Goldberg, Ray A., and Ingrid Vargas. "ConAgra Foods." Harvard Business School Case 903-412, November 2002. (Revised May 2003.)
  • 12 Mar 2013
  • First Look

First Look: March 12

case:http://hbr.org/search/813077-PDF-ENG Developing the Materiality Matrix at Telefónica Eccles, Robert G., George Serafeim, and Asun Cano EscoriazaHarvard Business School Case 413-088 Telefónica, one of the largest telecommunication companies in the world and... View Details
Keywords: Sean Silverthorne
  • 2018
  • Chapter

The Trust Imperative

By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin
CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details
Keywords: Trust; Business and Stakeholder Relations; Communication
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Edelman, Richard, Stephen A. Greyser, E. Bruce Harrison, and Tom Martin. "The Trust Imperative." Chap. 3 in The New Era of the CCO: The Essential Role of Communication in a Volatile World, edited by Roger Bolton, Don W. Stacks, and Eliot Mizrachi. New York: Business Expert Press, 2018.
  • 08 Nov 2024
  • HBS Case

What Wartime Service Taught These Historic Leaders

during military conflicts. As countries such as the United States, Canada, and the United Kingdom honor their veterans this month, Harvard Business School Professor Robert Simons reflects on how service during wartime shaped the executive skills of these View Details
Keywords: by Avery Forman; Entertainment & Recreation
  • 17 Oct 2024
  • Research & Ideas

The Reputation Risks of Sharing Fake News

sharing accurate information,” says Jordan. You Might Also Like: Is It Even Possible to Dam the Flow of Misleading Content Online? Do Social Movements Sway Voters? Not Really, Except for One Election 2024: Why Demographics Won't Predict the Next President Feedback or... View Details
Keywords: by Avery Forman
  • 05 Feb 2014
  • Research & Ideas

Can Putin Score Olympic Gold?

nine- to twelve-hour time difference makes it more difficult for the network to plan primetime coverage, since most events will take place overnight in the US. NBC's biggest challenge, however, may be the image of the host country and... View Details
Keywords: by Michael Blanding; Sports; Advertising
  • 24 Jan 2024
  • Op-Ed

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

corporate executives from its engineering and product decisions and alienated its Seattle-based engineers. Leader turnover, ethical lapses, and buybacks After Condit resigned in 2003 following an ethics scandal, Boeing’s board convinced... View Details
Keywords: by Bill George; Air Transportation; Transportation; Aerospace
  • 28 Jun 2016
  • First Look

June 28, 2016

Economics Oliver Hart's Contributions to the Understanding of Strategic Alliances and Technology Licensing By: Lerner, Josh Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50650 forthcoming Organization Science Growing... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2024
  • Book

Why Work Rituals Bring Teams Together and Create More Meaning

philosophy, and we not only have a heck of a good time with it, we work better because of it." Other companies have adopted more intense rituals, organizing treks into the wilderness, paintball competitions, corporate retreats, and group... View Details
Keywords: by Michael Blanding
  • 06 Sep 2016
  • First Look

September 6, 2016

control this risk, the authors write, but you can and should plan for it. They offer three steps to help you survive a corporate scandal. 1. Be forthright. Transparency and full disclosure are key to overcoming the stigma. Executive... View Details
Keywords: Carmen Nobel
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

Corporate Debt in Emerging Markets By: Alfaro, Laura, Gonzalo Asis, Anusha Chari, and Ugo Panizza Abstract—This paper documents a set of stylized facts about leverage and financial fragility in the nonfinancial View Details
Keywords: Carmen Nobel
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