Publications

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July 2021 (Revised September 2024)
Case

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind

Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details

Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America

May 2011 (Revised March 2012)
Case

InterfaceRAISE: Sustainability Consulting

By: Michael W. Toffel, Robert G. Eccles and Casey Taylor

InterfaceRAISE is a sustainability management consulting firm created to leverage the capabilities of its parent company Interface Inc., a carpet manufacturer recognized as a global leader in corporate environmental sustainability. This case illustrates the challenges... View Details

Keywords: Problems and Challenges; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Entrepreneurship; Performance; Environmental Accounting; Profit; Marketing Strategy; Human Resources; Business Model; Leveraged Buyouts; Salesforce Management; Consulting Industry; Manufacturing Industry

January 2006 (Revised April 2007)
Case

General Electric Healthcare, 2006

By: Tarun Khanna and Elizabeth Raabe

In January 2006, Joe Hogan, head of General Electric (GE) Healthcare Technologies, prepared to step into William Castell's shoes as CEO of GE Healthcare, the world's leading manufacturer of diagnostic imaging equipment. In 2004, former CEO Jeff Immelt acquired Amersham... View Details

Keywords: Corporate Entrepreneurship; Cost vs Benefits; Growth and Development Strategy; Mergers and Acquisitions; Machinery and Machining; Global Range; Multinational Firms and Management; Product Design; Technological Innovation; Expansion; Value Creation; Business Subsidiaries; Health Industry; Medical Devices and Supplies Industry

04 Mar 2024
Research & Ideas

Want to Make Diversity Stick? Break the Cycle of Sameness

that he was replacing a woman as opposed to a man affect his decision?” Most likely, yes. In studying the appointments of more than 2,000 federal judges and more than 5,000 corporate board members, Chang found that leaders have a strong... View Details

Keywords: by Michael Blanding

December 2007 (Revised July 2011)
Case

Leadership in Energy: Jim Rogers at Cinergy

By: Boris Groysberg, Nitin Nohria, Colleen Kaftan and Geoff Eckman Marietta

Jim Rogers, CEO of the energy company Cinergy, has led the company from the brink of bankruptcy to one of the premier energy companies through selecting a focused strategy, aligning the organization to support it, and mobilizing all the employees to implementation. The... View Details

Keywords: Communication Strategy; Leading Change; Organizational Culture; Organizational Structure; Alignment; Corporate Strategy; Energy Industry

March 2022
Teaching Note

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery and Sandrine Crener

Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details

Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Consumer Products Industry; Fashion Industry; Retail Industry; United States

May 2011 (Revised January 2013)
Case

Nike Football: World Cup 2010 South Africa

By: Elie Ofek and Ryan Johnson

Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details

Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa

25 Mar 2013
Research & Ideas

How Chapter 11 Saved the US Economy

benefits, he says that Chapter 11 has suffered an image problem. "When I first started in this area, I faced challenges selling this to students," says Gilson, the Steven R. Fenster Professor of Business Administration.... View Details

Keywords: by Kim Girard; Financial Services

07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

companies. This remedy is best observed in formerly public companies that—aided by professional buyout firms—have been taken private and armed with active directors who pursue commonsense governance practices that have stood the test of time. In arguing for the... View Details

Keywords: by Martha Lagace; Energy; Utilities

April 2019 (Revised April 2021)
Case

Wayfair

By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble

In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual... View Details

Keywords: Visual Assets; Corporate Entrepreneurship; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Operations; Strategy; Technology; Retail Industry; Service Industry; United States; Massachusetts

23 Jan 2020
Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

societal goals,” Kaplan says. “You can do both at the same time.” About the Author Michael Blanding is a writer based in Boston. [Background image by: Anatoliy Sizov ] Related Reading Why Every Company Needs a CSR Strategy and How to... View Details

Keywords: by Michael Blanding

20 Sep 2013
Working Paper Summaries

Historical Origins of Environmental Sustainability in the German Chemical Industry, 1950s-1980s

Keywords: by Geoffrey Jones & Christina Lubinski; Chemical

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

which are bonds whose proceeds are used for environmentally sensitive purposes. After an overview of the U.S. corporate and municipal green bonds markets, we study pricing and ownership patterns using a simple framework that incorporates... View Details

Keywords: Dina Gerdeman

04 Oct 2023
HBS Seminar

Ithai Stern, INSEAD

November 2002 (Revised May 2003)
Case

ConAgra Foods

By: Ray A. Goldberg and Ingrid Vargas

In 2002, ConAgra Foods CEO Bruce Rohde was deliberating the next steps in the process of transforming the company from an agribusiness giant to a value-added food processor. ConAgra had become the second largest food company and number one food service supplier in the... View Details

Keywords: Corporate Strategy; Leading Change; Change Management; Organizational Change and Adaptation; Food; Agribusiness; Product; Business Processes; Management Teams; Expansion; Brands and Branding; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States