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September 2006 (Revised May 2007)
Case

GE's Jeff Immelt: The Voyage from MBA to CEO

By: Christopher A. Bartlett and Andrew N. McLean

GE believes its ability to develop management talent is a core competency that represents a source of sustainable competitive advantage. Traces the development of a 25-year-old MBA named Jeff Immelt, who 18 years later is named as CEO of GE, arguably the biggest and... View Details

Keywords: Talent and Talent Management; Human Resources; Leadership Development; Leading Change; Business or Company Management; Energy Industry; Technology Industry

08 Sep 2020
Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

to work in industry in order to develop my competence as an engineer, but I also knew that I wanted to transition out of big business after achieving that competency and found a company. The HBS 2+2 process... View Details

October 2023 (Revised March 2024)
Case

Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game

By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean

Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details

Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale

2015
Other Teaching and Training Material

Competitive Strategies Marketing Reading

By: Jill Avery and Sunil Gupta

Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details

Keywords: Competitive Strategy

February 2010 (Revised December 2010)
Case

Google Inc. (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats it poses to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details

Keywords: Business Model; Corporate Entrepreneurship; Corporate Governance; Organizational Culture; Organizational Structure; Competitive Strategy; Search Technology; Web Services Industry

December 2008 (Revised February 2017)
Case

Olam International

By: David E. Bell and Mary Shelman

In 20 years, Sunny Verghese had built Singapore-based Olam International from a small Nigerian export company into a $5 billion global leader in agricultural commodities with a core competence in Africa. Olam's growth had come by pursuing product and geographic... View Details

Keywords: Financial Crisis; Trade; Growth and Development Strategy; Supply Chain; Expansion; Agriculture and Agribusiness Industry; Africa; Singapore

October 2006 (Revised May 2007)
Case

Academia Barilla

By: David E. Bell and Mary L. Shelman

Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details

Keywords: Supply Chain; Plant-Based Agribusiness; Brands and Branding; Decision Choices and Conditions; Family Ownership; Nutrition; Product Development; Investment; Food and Beverage Industry; Italy

February 1991
Case

George B.H. Macomber Co.--1990

Details a fledgling president's attempt to build an information systems and manage the expertise base of the firm. Intrigued by the potential information technology holds for the construction industry, this general contractor has initiated the overhaul of the firm's... View Details

Keywords: Information Technology; Management Systems

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February 2022
Case

Corporate Divestitures and Spinoffs

By: David J. Collis, Ashley Hartman and Terrence Shu

Increasingly in the 2010s, corporations turned to divestitures and spinoffs to streamline their operations. Over the course of one week in November 2021, conglomerates General Electric, Johnson & Johnson, and Toshiba announced plans for separation. The news reflected... View Details

Keywords: Divestiture; Divestment; Spin Off; Spinoffs; Business Conglomerates; Restructuring; Corporate Strategy

February 2020
Case

Highfields Capital and McDonald's

By: Mark Egan and Robin Greenwood

McDonald’s reported its fifth consecutive quarter of declining same-store sales growth in early 2015. Despite McDonald’s recent poor performance, Jonathon S. Jacobson, the founder and Chief Investment Officer of Boston-based Highfields Capital Management, had initiated... View Details

Keywords: McDonald's; Stocks; Performance Improvement; Operations; Finance; Restructuring; Value Creation; Financial Services Industry

21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

younger, low-income) patients in Tennessee and Iowa. This case allows for a discussion of whether diversifying to serve these new populations was the key to ensuring CareMore’s successful growth or a distraction from its core View Details

Keywords: Sean Silverthorne

January 2014
Case

In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma

By: Robert J. Dolan and Heather Beckham

Peak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could... View Details

April 2016
Teaching Note

IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion

By: Rosabeth Moss Kanter and Kelsi Stine-Rowe

Teaching Note for HBS Case No. 316-130. This Teaching Note accompanies the third case in a 3-case series on P-TECH and the Reinvention of High School. The case focuses on the development and early diffusion of organizational innovation—how to create pilot projects for... View Details

Keywords: IBM; P-TECH; Stanley Litow; Robin Wilner; Cuomo; Scaling; Innovation; New York State; New York City; Business Model; Innovation Strategy; Innovation Leadership; Education; Business and Community Relations; Change; Technology Industry; New York (state, US); New York (city, NY)

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

together at every level—from the core central concepts of the strategy to the minute details of execution. New World, New Roles When companies generally made their money in a large number of mid-sized accounts, marketing was typically... View Details

Keywords: by Benson Shapiro

2016
Book

The Three Box Solution: A Strategy for Leading Innovation

By: Vijay Govindarajan

How to Innovate and Execute. Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are... View Details

Keywords: Innovation Strategy; Innovation Leadership

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Frank Nagle

Frank Nagle is an assistant professor in the Strategy Unit at Harvard Business School. Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them - especially... View Details

August 2017
Case

CareMore Health System

By: Robert S. Huckman and Brian W. Powers

CareMore Health System—a physician-founded care delivery system and health plan—had developed and refined an innovative care model for at-risk seniors enrolled in Medicare managed care (i.e., Medicare Advantage) plans. CareMore's President, Sachin Jain, and his... View Details

Keywords: Health Care Delivery; Health Insurance; Medicare; Medicaid; Managed Care; Extensivist; Social Determinants Of Health; Health Care and Treatment; Insurance; Business Model; Growth and Development Strategy; Decision Choices and Conditions; Health Industry; United States

21 Jan 2020
Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

inventory without the need to step foot in a bookstore; and then Amazon launched the Kindle e-book service in 2007, challenging the very idea of a physical book. “Not only had the traditional buying channels fundamentally shifted, but the View Details

Keywords: by Michael Blanding; Entertainment & Recreation

2014
Book

Accelerate: Building Strategic Agility for a Faster-Moving World

By: John P. Kotter

Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It's a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and... View Details

Keywords: Competitive Strategy; Organizational Structure

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February 2025
Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg

In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details

Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany

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