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- All HBS Web (233)
- Faculty Publications (22)
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- All HBS Web (233)
- Faculty Publications (22)
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- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
us look at profiles of others, without actually letting these people know that their content was viewed." With a better understanding of why we love social media platforms so much, Piskorski wanted to learn how companies that sell... View Details
Keywords: by Carmen Nobel
- 15 Nov 2011
- First Look
First Look: November 15
duopoly rather than to remain a monopolist. Bias in Search Results?: Diagnosis and Response Author:Benjamin Edelman Publication:The Indian Journal of Law and Technology 7 (2011) Abstract I explore allegations of search engine bias,... View Details
Keywords: Sean Silverthorne
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
search engine optimization, the established and mostly accepted practice of optimizing website content for better search rankings. For decades, organizations have sought to improve their positioning in web... View Details
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
changes in the marketplace. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54504 April 19, 2018 Harvard Business Review 4 Ways to Improve Your Content Marketing By: Cespedes, Frank V., and Russ Heddleston Abstract—In... View Details
Keywords: Dina Gerdeman
- 07 Jun 2011
- First Look
First Look: June 7
respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the... View Details
Keywords: Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
venture-funded startups in the networking/data communications industry sectors reveals that those startups that participate in an open standards community, such as the Internet Engineering Task Force (IETF), have a greater likelihood of... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
Harvard School of Engineering and Applied Sciences as it 1) grapples with rapid undergraduate enrollment growth and its smaller scale relative to other top engineering schools and 2) prepares to move... View Details
Keywords: Sean Silverthorne
- 23 Nov 1999
- Research & Ideas
The Future of the Venture Capital Cycle
long-run supply and demand conditions. In the short run, intense competition between private-equity groups may lead to a willingness to pay a premium for certain types of firms (e.g., firms specializing in tools and content for the... View Details
- 10 Jul 2000
- Research & Ideas
IT Links for Boundaryless Companies
That includes, especially, an understanding of the open standards process through which the Internet was built, with engineers stacking one set of open protocols on top of another from the physical—how you plug the wires together—through... View Details
Keywords: by Kenneth Liss
- 08 Mar 2016
- First Look
March 8, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50668 forthcoming Journal of Marketing Research Design of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and... View Details
Keywords: Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
http://www.hbs.edu/research/pdf/10-103.pdf Do Analysts Add Value? Evidence from Corporate Spinoffs Authors:Emilie Feldman, Stuart Gilson, and Belén Villalonga Abstract We investigate the information content and forecast accuracy of 1,793... View Details
Keywords: Martha Lagace
- 28 Jun 2011
- First Look
First Look: June 28
Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles, and Connie Fontaine, Ford's Manager of Brand Content and Alliances, pushed for a bold approach to marketing the new vehicle. They and their teams... View Details
Keywords: Sean Silverthorne
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
Free Speech at Google In August 2017, Google fired James Damore, a 28-year-old software engineer who had been employed by the company since 2013. The move came after Damore penned an internal company memo titled “Google’s Ideological Echo... View Details
Keywords: by Sean Silverthorne
- 21 Dec 2010
- First Look
First Look: December 21
When producing a unit of output, the content of the knowledge gained can vary dramatically from one unit to the next. This suggests that while aggregate experience in learning-by-doing is generally valuable, not all prior experience has... View Details
- 04 Nov 2008
- First Look
First Look: November 4, 2008
Sanwal of CMI's Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential, aligning price with... View Details
Keywords: Martha Lagace
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
shuttle disaster to explore the relationship between data visualization, effective communication, and decision-making. Students review and analyze excerpts from the 13 charts engineers presented to NASA executives the night before the... View Details
Keywords: Dina Gerdeman
- 28 Aug 2012
- First Look
First Look: August 28
arrangements, the Stereotype Content Model (SCM) argues that ambivalence―perceiving many groups as either warm or competent, but not both―may help maintain socio-economic disparities. The association between stereotype ambivalence and... View Details
Keywords: Sean Silverthorne
- 24 May 2011
- First Look
First Look: May 24
identify survey instruments used to measure teamwork. We evaluated instruments' psychometric properties (e.g., discriminant and content validity) and assessed whether they had been shown to relate to outcomes of interest in peer-reviewed... View Details
Keywords: Sean Silverthorne
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
Only when you think of it in terms of a pure manufacturing product does its content become problematic for deciding just how 'German' it is. We do not try to figure that out. It's near impossible because of the long supply chains among... View Details
- 21 Oct 2014
- First Look
First Look: October 21
suggest that proactive punctuated change can be effectively managed through an engineered social process designed and led by the senior leadership team. Where reactive punctuated change is driven by crisis conditions, the motivation and... View Details
Keywords: Sean Silverthorne