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  • All HBS Web  (639)
    • News  (75)
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    • Multimedia  (5)
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  • 2009
  • Blog

Harvard Business Online—Marketing Know:How: How Governments Can Boost Consumption

By: John A. Quelch
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Quelch, John A. "How Governments Can Boost Consumption." Harvard Business Online—Marketing Know:How (blog). May 4, 2009. https://hbr.org/2009/05/how-governments-can-boost-cons.
  • 2007
  • Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
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Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007.
  • Article

Early Withdrawal of Pandemic Unemployment Insurance: Effects on Earnings, Employment and Consumption

By: Kyle Coombs, Arindrajit Dube, Calvin Jahnke, Raymond Kluender, Suresh Naidu and Michael Stepner
In June 2021, 22 states ended all supplemental pandemic unemployment insurance (UI) benefits, eliminating benefits entirely for over 2 million workers and reducing benefits by $300 per week for over 1 million workers. Using anonymous bank transaction data and a... View Details
Keywords: COVID-19 Pandemic; Unemployment Insurance; Health Pandemics; Insurance; Employment; Financial Condition; Spending; Government Administration
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Coombs, Kyle, Arindrajit Dube, Calvin Jahnke, Raymond Kluender, Suresh Naidu, and Michael Stepner. "Early Withdrawal of Pandemic Unemployment Insurance: Effects on Earnings, Employment and Consumption." AEA Papers and Proceedings 112 (May 2022): 85–90.
  • 1992
  • Other Unpublished Work

Government Consumption and the Real Exchange Rate: The Empirical Evidence

By: K. A. Froot and K. Rogoff
Keywords: Public Sector; Currencies; Exchange Rates; Currency Union; Eurozone; The Euro; Currency Exchange Rate
Citation
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Froot, K. A., and K. Rogoff. "Government Consumption and the Real Exchange Rate: The Empirical Evidence." Harvard University, January 1992.
  • Article

Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption

By: J. T. Gourville and Dilip Soman
Keywords: Behavior; Demand and Consumers; Money
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Gourville, J. T., and Dilip Soman. "Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption." Journal of Consumer Research 25, no. 2 (September 1998): 160–174.
  • Article

Dynamic Consumption and Portfolio Choice with Stochastic Volatility in Incomplete Markets

By: George Chacko and Luis M. Viceira
Keywords: Decision Choices and Conditions; Investment; Markets
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Chacko, George, and Luis M. Viceira. "Dynamic Consumption and Portfolio Choice with Stochastic Volatility in Incomplete Markets." Review of Financial Studies 18, no. 4 (Winter 2005).
  • Article

Consumption and Portfolio Decisions When Expected Returns Are Time Varying

By: Luis M. Viceira and John Y. Campbell
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Viceira, Luis M., and John Y. Campbell. "Consumption and Portfolio Decisions When Expected Returns Are Time Varying." Quarterly Journal of Economics 114, no. 2 (May 1999): 433–495. (This note, "Consumption and Portfolio Decisions When Expected Returns Are Time Varying: Erratum," corrects an error in the May 1999 paper.)
  • July 2022
  • Article

The Pass-Through of Uncertainty Shocks to Households

By: Marco Di Maggio, Amir Kermani, Rodney Ramcharan, Vincent Yao and Edison Yu
Using new employer-employee matched data, this paper investigates the impact of uncertainty, as measured by idiosyncratic stock market volatility, on individual outcomes. We find that firms provide at best partial insurance to their workers. An increase in firm-level... View Details
Keywords: Employment Risk; Consumption; Employment; Risk and Uncertainty; System Shocks; Insurance; Household; Spending
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Di Maggio, Marco, Amir Kermani, Rodney Ramcharan, Vincent Yao, and Edison Yu. "The Pass-Through of Uncertainty Shocks to Households." Journal of Financial Economics 145, no. 1 (July 2022): 85–104. (2023 Fama-DFA Prize for the Best Paper Published in the Journal of Financial Economics in Asset Pricing, 2nd place.)
  • June 2001
  • Article

The Potential Downside of Bundling: How Packaging Services Can Hurt Consumption

By: John T. Gourville and Dilip Soman
Keywords: Customers
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Gourville, John T., and Dilip Soman. "The Potential Downside of Bundling: How Packaging Services Can Hurt Consumption." Cornell Hotel and Restaurant Administration Quarterly 42, no. 3 (June 2001): 29–37.
  • January 1996
  • Article

Real Business Cycle Models and the Forecastable Movements in Output, Hours and Consumption

By: J. J. Rotemberg and Michael Woodford
Keywords: Forecasting and Prediction
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Rotemberg, J. J., and Michael Woodford. "Real Business Cycle Models and the Forecastable Movements in Output, Hours and Consumption." American Economic Review 86, no. 1 (January 1996): 71–89.
  • Article

The Intensity of Ethnic Affiliation: A Study in the Sociology of Hispanic Consumption

By: Rohit Deshpandé, Wayne D. Hoyer and Naveen Donthu
Citation
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Deshpandé, Rohit, Wayne D. Hoyer, and Naveen Donthu. "The Intensity of Ethnic Affiliation: A Study in the Sociology of Hispanic Consumption." Journal of Consumer Research 13, no. 2 (September 1986): 214–220.
  • January 2020
  • Article

The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation

By: Tatyana Deryugina, Alexander MacKay and Julian Reif
We study the dynamics of residential electricity demand by exploiting a natural experiment that produced large and long-lasting price changes in over 250 Illinois communities. Using a flexible difference-in-differences matching approach, we estimate that the price... View Details
Keywords: Electricity Demand; Consumption Dynamics; Energy; Policy; Demand and Consumers; Price; Mathematical Methods
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Deryugina, Tatyana, Alexander MacKay, and Julian Reif. "The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation." American Economic Journal: Applied Economics 12, no. 1 (January 2020): 86–114.
  • 1989
  • Other Unpublished Work

Optimal Portfolio Rules in Continuous Time When the Nonnegativity Constraint on Consumption is Binding

By: Robert C. Merton
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Merton, Robert C. "Optimal Portfolio Rules in Continuous Time When the Nonnegativity Constraint on Consumption is Binding." December 1989. (In Chapter 6 of Continuous-Time Finance.)
  • 01 Jan 1977
  • Conference Presentation

Short Term Natural Gas Consumption Forecasts: Optimal Use of National Weather Service Data

By: James K. Sebenius and Richard Lehman
Keywords: Forecasting and Prediction; Research; Business and Government Relations; Energy Industry
Citation
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Sebenius, James K., and Richard Lehman. "Short Term Natural Gas Consumption Forecasts: Optimal Use of National Weather Service Data." Paper presented at the American Geophysical Union Annual Meeting, American Geophysical Union, January 01, 1977.
  • 2018
  • Other Unpublished Work

The Upsides of Bingeing: How Consumption Rate Affects Perceptions of Consumers, Brands, and Experiences

By: Anne Wilson and Anat Keinan
Citation
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Wilson, Anne, and Anat Keinan. "The Upsides of Bingeing: How Consumption Rate Affects Perceptions of Consumers, Brands, and Experiences." November 2018.
  • Research Summary

Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks

Sociologists have long examined the interactive relationship between social structure, taste and power.  This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use... View Details
  • 2019
  • Working Paper

The Road Not Taken: Consumption of Unfamiliar Products Increases Feelings of Self-Discovery and Consumer Engagement

By: Dafna Goor, Grant Donnelly and Michael I. Norton
Citation
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Goor, Dafna, Grant Donnelly, and Michael I. Norton. "The Road Not Taken: Consumption of Unfamiliar Products Increases Feelings of Self-Discovery and Consumer Engagement." Working Paper, June 2019.
  • 1993
  • Chapter

An Emerald-Green Jaguar, A House on Nantucket, and an African Safari: Wish Lists and Consumption Dreams in Materialist Society

By: S. M. Fournier and M. Guiry
Citation
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Fournier, S. M., and M. Guiry. "An Emerald-Green Jaguar, A House on Nantucket, and an African Safari: Wish Lists and Consumption Dreams in Materialist Society." In Advances in Consumer Research, Volume 20, edited by Leigh McAlister and Michael L. Rothschild, 352–358. Provo, UT: Association for Consumer Research, 1993.
  • 1983
  • Report

Profiling the Mexican-American Consumer: An Empirical Study of Attitudes Towards Business and Government and Hispanic Consumption Patterns

By: Rohit Deshpandé and Wayne D. Hoyer
Citation
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Deshpandé, Rohit, and Wayne D. Hoyer. "Profiling the Mexican-American Consumer: An Empirical Study of Attitudes Towards Business and Government and Hispanic Consumption Patterns." Report, University of Texas at Austin, 1983.
  • Article

The Feeling of Not Knowing It All

By: Haiyang Yang, Ziv Carmon, Dan Ariely and Michael I. Norton
How do consumers assess their mastery of knowledge they have learned? We explore this question by investigating a common knowledge consumption situation: encountering opportunities for further learning. We argue and show that such opportunities can trigger a... View Details
Keywords: Knowledge Consumption; Consumption Of Learning; Judgment Of Knowledge; Feeling Ofknowing; Confidence In Knowledge; WYSIATI; FONKIA; Knowledge Acquisition; Learning; Perception
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Yang, Haiyang, Ziv Carmon, Dan Ariely, and Michael I. Norton. "The Feeling of Not Knowing It All." Journal of Consumer Psychology 29, no. 3 (July 2019): 455–462.
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