Filter Results:
(84)
Show Results For
- All HBS Web (551)
- Faculty Publications (71)
Show Results For
- All HBS Web (551)
- Faculty Publications (71)
Sort by
- 01 Jun 2020
- News
Lesson Plans
consuming stories, whether it be Netflix or a video game. So you associate sitting down and looking at a screen with entertainment. That said, it can be a slippery slope; we want to make sure we’re not making “edutainment.” But humans... View Details
Keywords: Jen Mele
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
change the face of the consumer marketplace. Effortlessly rattling off a string of statistics, he notes that while China and India now represent more than one-third of the world's population, that figure will climb to two-thirds for Asia... View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Arab Emirates Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Midwest/Central U.S. HBS Club of Chicago Marc Hoecker, MBA '08 vinsnap mobile automotive marketing New England HBS Association of Boston Marco... View Details
Keywords: Multiple alumni
- 01 Sep 2013
- News
The Joy of Spending
more money," says Norton, now an associate professor in the Marketing Unit at HBS. That search for answers led to their new book, Happy Money: The Science of Smarter Spending, which offers peer-reviewed guidance for the purse strings—much... View Details
- 01 Feb 2000
- News
Financial Services 24/7
Professor of Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their... View Details
Keywords: Susan Young
- 26 Apr 2011
- News
BioMine Strikes Gold
Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Watch their pitch. Midwest/Central U.S. Marc Hoecker, MBA '08 vinsnap mobile automotive marketing Watch their pitch. New England Marco Bitran, MBA '03 AI... View Details
- 01 Dec 1999
- News
HBS Alumni Association Board of Directors: President's Report
career and networking information, and access to many search engines and databases. For more information, check out the article on page 6 of this issue. This is a valuable resource for all HBS alumni, and I urge you to explore it the next... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution By Joel Bines (MBA 1999) McGraw-Hill Armed with computers, tablets, smartphones, and... View Details
- 01 Jun 2017
- News
Better Hiring Through Brain Science
Frida Polli (MBA 2012) came to HBS as a neuroscientist in search of a business problem to solve, and she found it during the recruitment season. All of these companies and job-seekers searching for hints of... View Details
Keywords: Dan Morrell
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
senior partner at the executive search firm Spencer Stuart. He offers advice on generating valuable introductions, nailing interviews, negotiating compensation, cultivating a mentor, and knowing when to change jobs or industries. Sunset... View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
for you.” I’m not sure how I made it through the last exam, having realized that I needed to start my job search all over again. I called him to tell him my decision, and he said to come over so that we could discuss what I did want to... View Details
- 01 Dec 2017
- News
Yoga Inc.
that we’ve built with our community.” When exploring a new direction or partnering with a new sponsor, she says that “we’re all of a like mind: Is this going to help people find their true north?” That focus on the consumer is nothing... View Details
Keywords: Deborah Halber
- 15 Jun 2021
- News
Case Study: Inside Story
backing from Bling Capital, DCM, and Precursor Ventures. Saga grew its initial customer base during the pandemic as families searched for ways to stay connected across the distance, Lin says. Through the app, a user can share weekly... View Details
- 01 Jun 2015
- News
Screen Grab
providers should support equal access to all content and applications (such as data-heavy files of online video) regardless of the source or how much bandwidth it requires. Instead, industry executives contend, consumers should pay... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
interested Latino professionals prepare themselves to be considered for board positions. The virtual event was the second in a series of webinars offered as part of a coordinated campaign by the two alumni clubs, with consulting help from executive View Details
Keywords: Margie Kelley
- 01 Dec 2009
- News
Faculty Books
Leadership by Anthony J. Mayo, Nitin Nohria, and Mark Rennella (Palgrave Macmillan) This book examines the evolution of leadership through the story of the American airline industry. Early airline entrepreneurs searched for a viable... View Details
- 01 Dec 2007
- News
Lighten Up
improve stability on trails. The company now holds patents on the technology. It was an innovative product in search of a brand. “Is this really a Timberland idea, we asked ourselves,” Smith recalls. “Timberland is all about leather and... View Details
- 01 Apr 1998
- News
World Class Learning
'96), was recently promoted to director of National Accounts with L'Oreal in Spain. "Prior to my MBA studies," says Baeza, a Swiss native, "I had been working in Switzerland for Nivea for four years as a group product manager in the marketing field. I liked working in... View Details
Keywords: Eileen K. McCluskey
- 01 Oct 2000
- News
Books
searches and appropriately rewards their efforts." The result of this dynamic has been one of history's great technology success stories. In a second volume of Design Rules, the authors will examine how the interrelated processes of... View Details