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    • All HBS Web  (271)
      • Faculty Publications  (43)

      Consumer PerceptionRemove Consumer Perception →

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      • Forthcoming
      • Article

      Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice

      By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
      Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details
      Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception
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      Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. "Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice." Production and Operations Management (forthcoming). (Pre-published online March 7, 2024.)
      • Research Summary

      Evolution of the Global Beauty Industry

      By: Geoffrey G. Jones

      This research examines the global beauty industry, which includes cosmetics, deodorants, fragrances, hair care, oral hygiene and skin care. Today global sales of cosmetics and toiletries are in excess of U.S. $380  billion. This research examines the growth of this... View Details

      • Forthcoming
      • Article

      Public Perception and Autonomous Vehicle Liability

      By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
      The deployment of autonomous vehicles (AVs) and the accompanying societal and economic benefits will greatly depend on how much liability AV firms will have to carry for accidents involving these vehicles, which in turn impacts their insurability and associated... View Details
      Keywords: Moral Sensibility; Judgments; Legal Liability; Insurance; Perception
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      De Freitas, Julian, Xilin Zhou, Margherita Atzei, Shoshana Boardman, and Luigi Di Lillo. "Public Perception and Autonomous Vehicle Liability." Journal of Consumer Psychology (forthcoming). (Pre-published online January 12, 2025.)
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