Filter Results:
(71)
Show Results For
- All HBS Web
(356)
- People (2)
- News (71)
- Research (196)
- Multimedia (2)
- Faculty Publications (111)
Show Results For
- All HBS Web
(356)
- People (2)
- News (71)
- Research (196)
- Multimedia (2)
- Faculty Publications (111)
Sort by
- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
call, Masha knew he would be returning home. Ndidi and Mezuo Nwuneli Cofounders, AACE Food Processing & Distribution Ltd. In a country where 90 percent of processed food comes from imported ingredients, AACE sources its spices from local growers, reducing costs to... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
global production of plastic packaging is on course to quadruple by 2050—no amount of conventional recycling will get us out of this mess. Instead, experts say we need to improve our mopping-up efforts through recycling, upcycling, and... View Details
- 30 May 2024
- News
Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears
Alumnae to Celebrate Official Launch of HBS Women’s Association The Harvard Business School Women’s Association (HBSWA) will host a Virtual Launch Celebration on Wednesday, June 12, to mark its official expansion as a nationwide HBS alumnae Shared Interest Group (SIG).... View Details
Keywords: Margie Kelley
- 01 Jun 2020
- News
Meal Plan
consumed outside of the home, we felt it was critical to continue to operate—our restaurants serve 4.3 million meals a day on average. With so many of our locations already set up for drive-in, drive-through, and takeout, about 97 percent... View Details
- 01 Mar 2006
- News
The Producers
can rack up U.S. box office receipts of just over $380 million (not including consumer product tie-ins), and unexpected hits like Mel Gibson’s The Passion of the Christ grossed $370 million in 2004, earning a respectable third-place... View Details
- 01 Apr 2000
- News
Getting the Message
for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees, describing the Internet as a multidimensional "total... View Details
Keywords: Susan Young
- 01 Jan 2003
- News
James E. Burke, MBA 1949
within a year of the crisis, thanks to decisions by Burke and his team to recall millions of bottles and replace them in a matter of weeks with pioneering tamper-resistant packaging while keeping the media and public well informed, the... View Details
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
diagnose the problem and treat it. The rescue bill calls for the government to auction banks’ distressed mortgage assets to “try to restore the price discovery process so we can figure out what these things are actually worth.” Light challenged the description of the... View Details
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
that says older consumer. But it turns out, over 55 and older is the consumer who most often buys a BMW. And they realize that they needed accommodations to make it easier for an older driver, such as bigger dials, font, color contrast,... View Details
- 01 Mar 2010
- News
Eric Schiffer
product that didn’t do well, or it could be something that the new product replaced. Or maybe it’s just a package or labeling change. These special buys, or closeouts, are about 50 percent of our products. Around 95 percent of what we buy... View Details
- 01 Mar 2009
- News
Damon Silvers
economic stagnation of the middle class? The labor movement supports the agenda that Barack Obama has skillfully outlined for revitalizing our economy and rebuilding the middle class. First, we have to have a real economic recovery View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
and that Professor Milt Brown, head of marketing, ordered me back to the equivalent of boot camp—teaching first year marketing—led by Professor Walt Salmon. Brown explained that “Walt will teach you some marketing,” and so he did, although it seemed rather heavily... View Details
- 01 Mar 2006
- News
Drive-In Nation
has held that sheer corporate size could ensure industry dominance. Toyota, shunning these approaches, took advantage of this Detroit “blind spot.” While less generous in its compensation packages for workers, Toyota “strives to use its... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
for the very first time in this part of the world. And it was very important for us to start our beta, which we launched out of Dubai, with a consumer base that knew what we're talking about. And therefore we purposefully—actually,... View Details
- 13 Sep 2019
- News
Hollywood Ending
the dark of evening. “I got a package here; just need a signature,” he says, straining for a look inside the house. Whitman tilts her phone 90 degrees, switching from landscape to portrait mode, which triggers a shift in perspective: Now... View Details
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new View Details
- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
because we wanted it to be perfect. The reality is a startup isn’t about perfection on the first try. When we launched our first product we were hawks––watching and waiting for any feedback we could get. Hearing what consumers had to say... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the chance “to work on this brand that... View Details
- 06 Dec 2018
- News
Source Code
founding CEO. When the duo partnered again at Handspring, they launched another foundational tech revolution with the smartphone. But long before she redefined consumer technology, Dubinsky customized bowling shirts. When overcrowding at... View Details