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Show Results For
- All HBS Web
(351)
- People (2)
- News (69)
- Research (197)
- Multimedia (2)
- Faculty Publications (109)
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- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
call, Masha knew he would be returning home. Ndidi and Mezuo Nwuneli Cofounders, AACE Food Processing & Distribution Ltd. In a country where 90 percent of processed food comes from imported ingredients, AACE sources its spices from local growers, reducing costs to... View Details
- 01 Jun 2020
- News
Meal Plan
consumed outside of the home, we felt it was critical to continue to operate—our restaurants serve 4.3 million meals a day on average. With so many of our locations already set up for drive-in, drive-through, and takeout, about 97 percent... View Details
- 01 Mar 2006
- News
The Producers
can rack up U.S. box office receipts of just over $380 million (not including consumer product tie-ins), and unexpected hits like Mel Gibson’s The Passion of the Christ grossed $370 million in 2004, earning a respectable third-place... View Details
- 01 Apr 2000
- News
Getting the Message
for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees, describing the Internet as a multidimensional "total... View Details
Keywords: Susan Young
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
diagnose the problem and treat it. The rescue bill calls for the government to auction banks’ distressed mortgage assets to “try to restore the price discovery process so we can figure out what these things are actually worth.” Light challenged the description of the... View Details
- 01 Mar 2006
- News
Drive-In Nation
has held that sheer corporate size could ensure industry dominance. Toyota, shunning these approaches, took advantage of this Detroit “blind spot.” While less generous in its compensation packages for workers, Toyota “strives to use its... View Details
- 01 Jun 2015
- News
The End of Cows?
from a lab rather than a living animal, Alvarez believes consistency—not the myriad environmental or safety benefits of replacing factory farming—may become the main reason consumers adopt it. Once a lab-grown hamburger is perfected,... View Details
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new View Details
- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
because we wanted it to be perfect. The reality is a startup isn’t about perfection on the first try. When we launched our first product we were hawks––watching and waiting for any feedback we could get. Hearing what consumers had to say... View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
and that Professor Milt Brown, head of marketing, ordered me back to the equivalent of boot camp—teaching first year marketing—led by Professor Walt Salmon. Brown explained that “Walt will teach you some marketing,” and so he did, although it seemed rather heavily... View Details
- 01 Oct 1997
- News
New Course for General Managers Broadens Managerial Scope and Builds Confidence
Joseph L. Bower. Relatively new to her position as vice president and general manager of North Carolina/South Carolina Consumer Services at BellSouth Telecommunications, Gloria R. Cockerham enrolled in TGM last spring, because she wanted... View Details
Keywords: Nancy O. Perry
- 21 Nov 2017
- News
Alumni Peer into the Future of Energy
“Some of the other big megatrends are AI and autonomous cars, and how they will affect the transportation sector. We also have drones, and when we’re delivering packages and using drones instead of trucks on the highway, it’s really going... View Details
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
that says older consumer. But it turns out, over 55 and older is the consumer who most often buys a BMW. And they realize that they needed accommodations to make it easier for an older driver, such as bigger dials, font, color contrast,... View Details
- 09 Dec 2021
- News
Higher Returns
practices and sustainable products. They're the ones checking the packaging and labeling to ensure that there is a positive social and environmental impact message as well, specifically on consumer products.... View Details
- 01 Dec 1996
- News
Starting Up and Starting Over
World War II saw a massive invasion of America's own shores, with wave upon wave of returning veterans - along with their civilian countrymen - eagerly anticipating the fruits of peace and the comforts of "the good life," including View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
for the very first time in this part of the world. And it was very important for us to start our beta, which we launched out of Dubai, with a consumer base that knew what we're talking about. And therefore we purposefully—actually,... View Details
- 06 Dec 2018
- News
Source Code
founding CEO. When the duo partnered again at Handspring, they launched another foundational tech revolution with the smartphone. But long before she redefined consumer technology, Dubinsky customized bowling shirts. When overcrowding at... View Details
- 13 Sep 2019
- News
Hollywood Ending
the dark of evening. “I got a package here; just need a signature,” he says, straining for a look inside the house. Whitman tilts her phone 90 degrees, switching from landscape to portrait mode, which triggers a shift in perspective: Now... View Details
- 01 Oct 1996
- News
Leading In a New Era
arrival at LC in 1994 that the company had done relatively little consumer research, he immediately launched an intensive survey of customer needs. He also performed an asset inventory of the entire organization, which revealed "a lot of... View Details
Keywords: Nancy O. Perry
- 01 Jan 2003
- News
James E. Burke, MBA 1949
within a year of the crisis, thanks to decisions by Burke and his team to recall millions of bottles and replace them in a matter of weeks with pioneering tamper-resistant packaging while keeping the media and public well informed, the... View Details