Consumer Marketing - Publications - Faculty & Research

15 Dec 2024
News

Agenda: Amanda E/J Morrison (MBA 2014)

dating—all those things—to life in a way that consumers have never experienced before?’” “Julie is a content-first pharmaceutical company; we exist to help bridge the consumer’s understanding of how her body works and how these medicines... View Details

Keywords: Janelle Nanos; reproductive rights; health care; leadership; marketing

10 Mar 2021
News

Action Plan: Brewing Awareness

quickly that almost no one knew what they were doing—everyone was playing a guessing game because the situation was so unprecedented. But people who had been through crises in the past advised me to go into military mode immediately.” For White Owl, that meant... View Details

Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Manufacturing

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

25 Aug 2022
News

Action Plan: Fired Up

indie-music enthusiasts whose lifestyles were in sync with the company’s small, young workforce, he notes, “We didn’t have to wonder what our consumers would like; we shared their passions.” When he accepted the job at the... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand

14 Jul 2014
News

Pay Attention To Your “Extreme Consumers”

01 Sep 2020
News

Action Plan: Finding Fluency

trying to be disciplined about a marketing calendar with 16-week lead times,” Dunaway recalls. Plans for April Fool’s Day and Olympics-related campaigns went out the window. “We had to ask: What are the needs that View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services