Consumer Expenditures - Publications - Faculty & Research

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

investments directly accountable. You tell whether they're working or not. You can shift expenditures from unresponsive marketing methods to more responsive ones. And you improve efficiency, obviously. Most packaged goods manufacturers... View Details

Keywords: by Martha Lagace; Consumer Products; Consumer Products

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new research... View Details

Keywords: by Dina Gerdeman; Retail

Fast Answer

Business of Sports

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07 Mar 2007
Research & Ideas

How Do You Value a “Free” Customer?

for the auction house, which must determine how to allocate marketing and other expenditures between buyers and sellers to attract new business. As more job seekers sign on to Monster.com, more employers are willing to be paying customers... View Details

Keywords: by Sarah Jane Gilbert; Web Services

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

(CRM) planning by helping to segment the customer base by their profitability to the firm, so that managers can increase or decrease marketing expenditures to a particular segment. It provides specific advice on how much to spend to... View Details

Keywords: by Sarah Jane Gilbert

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the Olympic Games are a positive force in marketing. Worldwide... View Details

Keywords: by John Quelch; Sports

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

Until the close of the last decade, health consumers received much of their knowledge and advice about prescription drugs from their physicians or other health care professionals. Today, pharmaceutical companies are spending several... View Details

Keywords: by Manda Salls

02 Jan 2020
Op-Ed

Medicare for All or Public Option: Can Either Heal Health Care?

charge, gives away an average $310,000 in benefits over what the typical member has purchased. Not surprisingly, this Ponzi scheme collects far less of the taxes and premiums necessary to fund it. "Medicare’s leverage helps eliminate the one-third of health care... View Details

Keywords: by Regina E. Herzlinger and James Wallace; Health; Public Administration

01 Jun 2020
News

Staying the Course

Jessie Woolley-Wilson (MBA 1990) Jessie Woolley-Wilson (MBA 1990) In early March 2020, DreamBox Learning CEO Jessie Woolley-Wilson (MBA 1990) could point proudly to the growth of the online math company. In the last nine years, since the startup pivoted from View Details

Keywords: April White; online education

01 Mar 2003
News

Books

includes real-life case examples, Connecting the Dots gives managers the tools to make the most of their technology- and projectrelated investments as they optimize expenditures on the new business frontier. — Deborah Blagg Selling China... View Details

Keywords: Deborah Blagg; Publishing Industries (except Internet); Information

12 Jan 2010
First Look

First Look: Jan. 12

to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be... View Details

Keywords: Martha Lagace

17 Mar 2022
Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

lifecycle analysis, food waste is a major factor,” having tremendous harmful environmental impacts due to the unnecessary expenditure of natural resources to grow products that consumers don’t actually use,... View Details

Keywords: by Ranjay Gulati

19 Feb 2013
First Look

First Look: Feb. 19

PublicationsLabor Regulations and European Venture Capital Authors:Bozkaya, Ant, and William R. Kerr Publication:Journal of Economics & Management Strategy Abstract European nations substitute between employment protection regulations and labor market View Details

Keywords: Sean Silverthorne

16 Mar 2010
First Look

First Look: March 16

and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which from its origins in Britain and the Netherlands has become a worldwide manufacturer of fast-moving View Details

Keywords: Martha Lagace

12 Jul 2004
Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

participants get from price discrimination—even for those firms that currently get the biggest discounts. [ ] Simplified Billing. A fundamental function of pricing is to convey information to consumers and competitors. Current billing... View Details

Keywords: by Michael E. Porter; Health

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

headlines from market-driven data and options. When much of the world economy is shut for weeks and possibly months, cascading bankruptcies and higher debt loads probably mean a tightening of purchasing decisions and capital expenditures... View Details

Keywords: by Frank V. Cespedes

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

look at the crystal business by itself. They might say that at such high service levels, they are not profitable. But you have to ask the question, if the best customers are not served well in this department, what impact might it have on their View Details

Keywords: by Manda Salls; Consumer Products; Consumer Products

25 Apr 2005
Research & Ideas

New Learning at American Home Products

pharmaceutical companies in 1984, American Home Products ranked first in sales and twenty-eighth in R&D expenditures as a percentage of sales.23 As the historian Williams Haynes noted, by the end of the 1930s, American Home Products... View Details

Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical

03 Jan 2007
First Look

First Look: January 3, 2007

micro data sets, we show that investors are indeed far more likely to consume from dividends than capital gains. In the Consumer Expenditure Survey, household consumption... View Details