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17 Mar 2009
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First Look: March 17, 2009

within the household. We find positive impacts, particularly for women who have below-median decision-making power in the baseline, and we find this leads to a shift towards female-oriented durables goods purchased in the household.... View Details

Keywords: Martha Lagace

17 Aug 2010
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First Look: August 17

expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity View Details

Keywords: Martha Lagace

08 Oct 2013
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First Look: October 8

then link our model to search engine market conditions: we derive comparative statics on consumer choice parameters, presenting relationships between market share, quality, and user welfare. We also analyze the prospect of joining... View Details

Keywords: Sean Silverthorne

12 Jan 2010
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First Look: Jan. 12

to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be... View Details

Keywords: Martha Lagace

10 Mar 2009
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First Look: March 10, 2009

or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily... View Details

Keywords: Martha Lagace