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- Faculty Publications (26)
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- All HBS Web (67)
- Faculty Publications (26)
- Web
2024 Reunion Presentations - Alumni
large tech companies and retailers are making bold moves into the industry. These health care “entrants” aim to leverage their general skills in serving consumers to address barriers in health care delivery. Will these new entrants be... View Details
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
consumers make better purchasing decisions in home durable goods. The long-term vision is to be the go-to destination for any purchasing decision.” What have you enjoyed most about founding and running the... View Details
- 02 Apr 2024
- Blog Post
IFC India: A Circular Journey Through JSW Cement - From Steel Slag to Stronger Shores
India stands at 19 million tonnes per annum. Looking ahead, their medium-term target sets their sights even higher, aiming to reach 60 million tonnes capacity within the next four years. Initially, this slag-blended cement, with its lighter color, faced View Details
- 28 Feb 2024
- Blog Post
African American Student Union Spotlight on Entrepreneurship
enterprise software and branded consumer companies. Beyond my role there, I founded, grew, and successfully exited an online marketplace designed to unlock educational and professional opportunities for underrepresented minority groups.... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
- Web
Buy Now, Pay Later: Research Links - Secondary Resources
414-424. Full text available as a networked resource. (Harvard users only: Harvard ID and University PIN required) Mandell, Lewis. The Credit Card Industry: A History (Boston: Twayne Publishers, 1990). Olney, Martha L. Buy Now, Pay Later: Advertising, Credit, and View Details
- Web
Trade Catalogs - The Art of American Advertising
smaller manufacturers that produced passenger doors and ticket punches. The beginnings of a national market, including the rapid rise of department stores and mail order catalog retailers, had tremendous effect on the life of the home View Details
- 01 Dec 2007
- News
Lighten Up
grew, Coup and Kim sought out the most durable but lightweight materials. The packs, for instance, feature the same high-tech fiber used to make bulletproof vests. “It’s stronger than steel by weight and prevents the pack from tearing,”... View Details
- 12 Nov 2014
- Op-Ed
A Challenge to the New Congress: Pass Housing Finance Reform
mortgage should continue as the backbone of the new system. It helps keep monthly payments low, and protects consumers from interest-rate volatility. Given the recent extreme economic stress, Uncle Sam must stand behind these mortgages in... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
A conversation with Nancy Koehn, author of Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell, HBS Press, 2001. "I am just fascinated by the power, the quirks, the determination, and the durability of... View Details
Keywords: by Martha Lagace
- 10 Dec 2007
- HBS Case
One Laptop per Child
technique where you set an almost impossible price target and then "engineer backwards" the design of the product to meet that price, explains Quelch. The technique has been used occasionally by consumer View Details
- 06 Jul 2015
- Research & Ideas
Money and Quotas Motivate the Sales Force Best
Reciprocity: Insights from a Field Experiment, released in May. The pair used a consumer durable goods business in India as a real-world laboratory for the research. "Running this kind of experiment is not... View Details
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
labels (vs. text warning labels, calorie labels, and no labels), provided insight into psychological mechanisms driving effectiveness, and assessed consumer sentiment. Study 1 indicated that graphic warning labels reduced the share of... View Details
Keywords: Sean Silverthorne
- 01 Mar 2008
- News
Innovation, Inc.
As a way to delve deeper into the link between motivation and creativity, Amabile and her husband, psychologist Steven J. Kramer, conducted a three-year study of 238 professionals from seven companies in the high-tech, consumer products,... View Details
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
- 04 Jan 2012
- First Look
First Look: January 4
market based on free riding produce high-quality products? Third, from a public policy perspective, does the mandatory sharing of enhancements raise or lower consumer surplus and industry profits? We develop a two-sided model of... View Details
Keywords: Carmen Nobel
- 09 Nov 2010
- First Look
First Look: November 9, 2010
presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to... View Details
Keywords: Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
then link our model to search engine market conditions: we derive comparative statics on consumer choice parameters, presenting relationships between market share, quality, and user welfare. We also analyze the prospect of joining... View Details
Keywords: Sean Silverthorne
- 12 Jan 2010
- First Look
First Look: Jan. 12
to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be... View Details
Keywords: Martha Lagace
- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity View Details
Keywords: Martha Lagace