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  • All HBS Web  (899)
    • People  (2)
    • News  (105)
    • Research  (672)
    • Events  (12)
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  • Faculty Publications  (271)

Show Results For

  • All HBS Web  (899)
    • People  (2)
    • News  (105)
    • Research  (672)
    • Events  (12)
    • Multimedia  (1)
  • Faculty Publications  (271)
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  • 01 Apr 1998
  • News

Sparking Internet Commerce

businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity, individual users supply personal preference and choice... View Details
Keywords: Garry Emmons
  • 01 Dec 2013
  • News

14 for '14

consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA... View Details
Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade
  • 01 Mar 2004
  • News

Drug Imports a Hot Topic at Alumni Health-Care Conference

choices between safety and affordability, all of us involved in policy cannot rest,” he told an audience of some two hundred participants gathered in Spangler Auditorium. Massachusetts Attorney General Thomas F. Reilly took an opposing... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2011
  • News

Faculty Research Online

HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic marketing View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Hospitals; Health, Social Assistance
  • 01 Sep 2008
  • News

Negative Ad Power

Political candidates are often said to be marketed just like consumer products. But there’s a big difference. Consumer marketers such as Coke and Pepsi or Toyota and Ford focus on building up their brand,... View Details
Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 24 Apr 2014
  • News

Betting big on star power can be a winning strategy in business—not just show business

to subsidize less popular offerings. And now these strategies are pervading other industries from consumer electronics to fashion. “Although risky, betting heavily on the most likely blockbusters and spending considerably less on the... View Details
  • 01 Dec 2007
  • News

Hi-Ho, Hi-Ho

79.5% Northeast 41.3% Boston: 10.1% New York City: 31.2% Mid-Atlantic 6.2% South 3.2% Midwest 8.0% Southwest 4.9% West 15.3% Bay Area: 9.8% Other 0.6% International Total 18.4% Asia/South Pacific 6.0% Europe 8.4% Latin America 1.0% Canada 2.3% Other 0.7% INDUSTRY View Details
  • 01 Mar 2007
  • News

Microsoft’s Ballmer Makes His Pitch

BALLMER: Microsoft plans to remain on the cutting edge of digital media technology. If you think that the last decade produced a torrent of consumer high-tech innovation — notably personal computers, broadband Internet access, cell... View Details
Keywords: News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Jun 2013
  • News

Faculty Books

decisions, many critical choices still come down to human judgment, based on the best available insights. Visiting Professor Davenport and his coauthor relate 12 stories of organizations that have successfully tapped their data assets,... View Details
Keywords: Publishing Industries (except Internet); Information
  • 30 May 2024
  • News

Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears

not 80 or 90 percent. If you’re in, say, the consumer packaged goods industry, you want to get to 80 percent, but in health care, getting to 40 percent is an extremely high impact. I think people were interested in how much health care... View Details
Keywords: Margie Kelley
  • 01 Oct 2001
  • News

The Eyes Have It: Business Plan Winners Pursue Global Vision

of eyeglasses can cost more than a month's wages. That's because much of the world relies on highly trained specialists who use sophisticated and expensive equipment, in a market that provides consumers with View Details
Keywords: eyeglasses
  • 01 Dec 2004
  • News

Comings and Goings

46% (New York City: 24%) (Boston: 11%) Western United States: 16% (California Bay Area: 8%) Central United States: 15% Europe: 9% Asia/South Pacific: 6% Southeast United States: 4% Latin America: 2% Other: 2% Career Choices Financial... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Apr 1997
  • News

Manager's Notebook

predictable pattern of changing the criteria by which they make their choices of which products and services to buy. "Once the technology has overshot the market, consumers look to reliability," says... View Details
Keywords: Judith Ross
  • 13 Jul 2020
  • News

The First Five Years: Meaghan Fitzgerald (MBA 2016)

impossible for me to answer this question without sounding hyperbolic, but the reality is VR has the potential to dramatically transform how we live, work, and socialize. Today, VR’s consumer experiences are mostly related to games and... View Details
  • 16 Jul 2019
  • News

The Making of a Movement

making decisions that could advance treatment options for patients with rare cancers. Neither of the Linns worked in science or medicine. A few years earlier, rare cancers had not even been on their radar. Now it was possible their View Details
Keywords: Greg Forbes Siegman; cancer
  • 01 Apr 2000
  • News

The World at a Click

services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and... View Details
Keywords: Margie Kelly
  • 25 Aug 2022
  • News

September 2022 Alumni and Faculty Books

preschool, discover F.A.R.T.’s grand plan: a brain modem that can turn kids into well-behaved zombies! This wacky crew has no choice but to find out who’s behind the nefarious organization and save young people the world over. Let’s Be... View Details
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

their availability on more than one platform and accept the best offer? That said, there’s less risk in moving quickly than there is in moving slowly. The key business challenge isn’t in contemplating a careful choice between fast and... View Details
Keywords: April White
  • 15 May 2020
  • News

New Menu

its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically by 2030; alternative protein sources could help the country realize that goal. Tyson... View Details
  • 16 Dec 2016
  • News

An Environmental Epiphany

fashion, always is a role model for your kids. And if I look at the choices that they make, they have discovered that sort of passion for themselves, as well. So yeah, you make some trade-offs. We probably, could have accumulated more... View Details
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