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- All HBS Web
(1,719)
- People (1)
- News (229)
- Research (1,289)
- Events (3)
- Multimedia (2)
- Faculty Publications (756)
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- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
models—we need to go back to when consumers started paying attention to pricing online. The internet becomes widespread starting in 1994, and suddenly you can know the price of something with very minimal effort. And so companies needed... View Details
- 01 Dec 2014
- News
Making Big Data Fashionable
get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual... View Details
- 01 Sep 2012
- News
Ideas in Action
shoppers deliberating over a luxury goods purchase. “Marketers can convince consumers that buying their product is actually a farsighted behavior,” she observes. “In that sense, consumers are investing in... View Details
- 01 Sep 2020
- News
Action Plan: Finding Fluency
trying to be disciplined about a marketing calendar with 16-week lead times,” Dunaway recalls. Plans for April Fool’s Day and Olympics-related campaigns went out the window. “We had to ask: What are the needs that consumers have right now... View Details
- 01 Dec 2014
- News
Forecasting ’15
the scenes for a while. Almost everyone I know in the food packaging and grocery industry is a health nut. People are becoming more aware of their health and have a growing desire to find a way to eat and feel better. That will change things in the industry.” View Details
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
Shane Greenstein (photo by Russ Campbell) Shane Greenstein (photo by Russ Campbell) Understanding how people spend their time online is essential for any organization hoping to capture and keep consumer eyeballs—yet what we know about... View Details
- 28 May 2019
- News
Case Study: Building the Base
misjudged the results of the presidential election. A media junkie as far back as his middle school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only... View Details
- 01 Dec 1996
- News
On Eve of Transition, Alumni Conference Set for Hong Kong
widespread belief that Greater China which encompasses the People's Republic of China, Taiwan, and Hong Kong is a huge, open market of 1.2 billion consumers who will buy anything that any business has ever wanted to sell. That is not the... View Details
Keywords: Elaine Gottlieb
- 01 Dec 2003
- News
Selling Digital Privacy
If regulation won’t stop privacy invasion, what will? HBS professor John Deighton has an answer that involves convincing companies to pay us consumers to use our private information. Instead of relying on regulators to protect our privacy... View Details
- 01 Dec 1997
- News
WSA Conference Set for January
president, Consumer Markets, NYNEX Corporation, is cochairing the conference as part of the WSA/C200 partnership. Another of the organization's prominent members, Carolee Friedlander, CEO of Carolee Designs, Inc., will serve as one of the... View Details
- 01 Dec 2011
- News
Li & Fung's Global Footprint
When they returned to Hong Kong from the United States in the 1970s to work side by side with their father, the company’s future was uncertain. Under the brothers’ guidance, Li & Fung today is a global leader in consumer goods design,... View Details
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not... View Details
Keywords: Julia Hanna
- 01 Dec 2010
- News
Faculty Research Online
recent Mindful Leadership conference taught with a Buddhist meditation master. See http://hbswk.hbs.edu/item/6482.html. The Consumer Appeal of Underdog Branding Research by Assistant Professor Anat Keinan and colleagues explains how and... View Details
- 01 Sep 2013
- News
The Joy of Spending
the rest of our lives." One way to think about it: forget the granite countertop or the pool—how much time are you going to spend in the house compared to the time you spend driving to and from work? Pay Now, Consume Later "The worst... View Details
- 01 Sep 2005
- News
The Dark Side
Sun for five years, Yelland learned what his readers wanted, including fare such as scandalous pols and topless royals. “The Sun is probably more plugged into British consumers than almost any other business in the country,” said Yelland.... View Details
Keywords: Arts, Entertainment
- 05 Jul 2011
- News
Driving Innovation
joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a means of capturing the largest market share possible doesn’t work... View Details
- 01 Apr 1999
- News
Africa Business Club Discusses Continent's Opportunities
for reversing the brain-drain phenomenon, highlighting career opportunities on the continent in areas such as commercial and investment banking; manufacturing; consumer services; oil, gas, and mining; agribusiness; and entrepreneurial... View Details
- 01 Apr 2000
- News
Strike Up the Broad(band)
telephone-television-Internet system." Given the success of the Internet, which the authors liken to "a kind of broadband on training wheels," they predict that as broadband technology evolves during the coming years, its power to revolutionize View Details