Publications

November 1986
Case

SOTA Computer Co.

30 Jun 2003
Research & Ideas

Computer Security is For Managers, Too

company computer systems is often left unclear. Managers need to ask, "Who should have remote access to the corporate network? What safeguards must be in place before employees can connect to the corporate network from a remote... View Details

Keywords: by Robert D. Austin & Christopher A.R. Darby

July 1987
Case

Altoona Corp.: Computer Products Division

By: Roger E. Bohn and Robert H. Hayes

A relatively small manufacturer of computer memory disks has achieved a major market position through the use of its statistical quality control (SQC) program. It is now expanding the production of a new line of disks and is encountering problems getting the process... View Details

Keywords: Factories, Labs, and Plants; Volatility; Performance Consistency; Performance Improvement; Performance Productivity; Quality; Mathematical Methods; Hardware; Manufacturing Industry

September 2001
Background Note

Accounting for Computer Software Development Costs

By: Robert S. Kaplan and Tatiana Sandino

Summarizes the debate on accounting for computer software development costs. Provides a historical description of the development of standards on accounting of computer software development costs, both in the United States and internationally. Describes how, after much... View Details

Keywords: Accounting; Information Technology Industry; Accounting Industry; United States

October 1998 (Revised May 2004)
Teaching Note

Adventurous Computer Games, Inc. and Adventurous Computer Games, Inc.(Abridged)TN

By: William J. Bruns Jr.

Teaching Note for (9-199-020) and (9-193-088). View Details

Keywords: Games, Gaming, and Gambling; Entertainment and Recreation Industry

August 1998 (Revised February 1999)
Case

Product Development at Dell Computer Corporation

By: Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade

Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming... View Details

Keywords: Cost vs Benefits; Profit; Managerial Roles; Risk Management; Product Development; Business Processes; Problems and Challenges; Risk and Uncertainty; Hardware; Computer Industry

March 2000
Case

Dell Computer Corporation: Share Repurchase Program

By: George C. Chacko and Luis M. Viceira

Dell Computer Corp. announced a share repurchase program shortly after a significant stock price drop. In this announcement, the company also states that it will use options contracts. This case looks at the options transactions and how they relate to Dell's employee... View Details

Keywords: Financial Strategy; Stock Options; Employee Stock Ownership Plan; Computer Industry

September 1986 (Revised May 1987)
Case

Bowater Computer Forms, Inc.

By: Francis Aguilar, Paul R. Lawrence and Robert Massie

Keywords: Computer Industry

October 1998 (Revised December 1998)
Case

CompUSA The Computer Superstore

By: Ananth Raman and Anna Sheen McClelland

Examines the CompUSA organization, focusing especially on the operations and the company culture. Highlights the economics of PC retailing and the importance of a responsive supply chain for their product category. The description of company culture emphasizes the role... View Details

Keywords: Supply Chain; Organizational Culture; Motivation and Incentives; Supply Chain Management; Computer Industry; Computer Industry; United States

1997
Article

Are Computers Gender-neutral? Gender Stereotypic Responses to Computers with Voices

By: C. I. Nass, Y. Moon and N. Green

Keywords: Information Technology; Gender

January 1995 (Revised March 1995)
Supplement

Apple Computer 1995 (A)

By: David B. Yoffie and Takia Mahmood

Updates Apple Computer--1992. Summarizes the key strategic actions from 1992 to 1995 regarding PCs, the PowerMac, multimedia, OS licensing, and alliances with IBM. View Details

Keywords: Competitive Strategy; Information Infrastructure; Alliances; Rights; Computer Industry

March 1996
Teaching Note

Dell Computer Corporation TN

By: Das Narayandas

Teaching Note for (9-596-058). View Details

Keywords: Computer Industry

November 1999 (Revised June 2001)
Case

Compaq Computer Corporation: The DEC Acquisition

By: Carliss Y. Baldwin and Barbara Feinberg

Compaq's board of directors is faced with responsibility for setting the price range and terms for the proposed acquisition of Digital Equipment Corp. The transaction is described in the context of the rapidly evolving markets and business models of the computer... View Details

Keywords: Governing and Advisory Boards; Situation or Environment; Negotiation Offer; Acquisition; Computer Industry

August 1989 (Revised May 1993)
Case

Computer Company's Health Plan

By: Regina E. Herzlinger

Keywords: Health; Insurance

March 1991
Case

Gold Hill Computers (A)

By: Steven C. Wheelwright

Keywords: Computer Industry

July 2008 (Revised September 2009)
Case

ASUSTeK Computer Inc. Eee PC (A)

By: Willy C. Shih, Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh and Ho Howard Yu

ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together... View Details

Keywords: Change Management; Disruptive Innovation; Product Launch; Groups and Teams; Information Infrastructure; Mobile and Wireless Technology; Technology Industry

May 1989
Case

CGA Computer Associates, Inc.

September 2000
Case

Renaming Computer Power Group

Presents results of a consumer survey used to guide selection of a new corporate brand name. Four alternative names are tested for their ability to communicate desired company attributes to consumers. The pros and cons of developing brand names at corporate versus... View Details

Keywords: Organizational Culture; Brands and Branding