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- All HBS Web (1,300)
- Faculty Publications (699)
- March 2007 (Revised August 2007)
- Supplement
Dell Computers (B): The Transition
By: Frances X. Frei and Christine van Keuren
The case presents the outcome of the (A) case and explores challenges in the PC industry up to early 2007. Michael Dell's return as CEO is also discussed. View Details
Keywords: Customer Relationship Management; Managerial Roles; Service Delivery; Service Operations; Hardware; Technology Industry
Frei, Frances X., and Christine van Keuren. "Dell Computers (B): The Transition." Harvard Business School Supplement 607-081, March 2007. (Revised August 2007.)
- September 1986 (Revised May 1987)
- Case
Bowater Computer Forms, Inc.
By: Francis Aguilar, Paul R. Lawrence and Robert Massie
Keywords: Computer Industry
Aguilar, Francis, Paul R. Lawrence, and Robert Massie. "Bowater Computer Forms, Inc." Harvard Business School Case 387-047, September 1986. (Revised May 1987.)
- October 1998 (Revised December 1998)
- Case
CompUSA The Computer Superstore
By: Ananth Raman and Anna Sheen McClelland
Examines the CompUSA organization, focusing especially on the operations and the company culture. Highlights the economics of PC retailing and the importance of a responsive supply chain for their product category. The description of company culture emphasizes the role... View Details
Keywords: Supply Chain; Organizational Culture; Motivation and Incentives; Supply Chain Management; Computer Industry; Computer Industry; United States
Raman, Ananth, and Anna Sheen McClelland. "CompUSA The Computer Superstore." Harvard Business School Case 699-026, October 1998. (Revised December 1998.)
- April 2000 (Revised November 2000)
- Case
Computer Power Group: Designing Brand Architecture
Computer Power Group (CPG), an Australian-based consulting, education, and staffing placement firm in the IT industry, is contemplating a brand architecture capable of structuring its eight branded business units. CEO Peter James is particularly curious about whether a... View Details
Keywords: Brands and Branding; Employment Industry; Employment Industry; Employment Industry; Australia
Fournier, Susan M., and Andrea Carol Wojnicki. "Computer Power Group: Designing Brand Architecture." Harvard Business School Case 500-060, April 2000. (Revised November 2000.)
- January 1995 (Revised March 1995)
- Supplement
Apple Computer 1995 (A)
By: David B. Yoffie and Takia Mahmood
Updates Apple Computer--1992. Summarizes the key strategic actions from 1992 to 1995 regarding PCs, the PowerMac, multimedia, OS licensing, and alliances with IBM. View Details
Yoffie, David B., and Takia Mahmood. "Apple Computer 1995 (A)." Harvard Business School Supplement 795-061, January 1995. (Revised March 1995.)
- March 1996
- Teaching Note
Dell Computer Corporation TN
By: Das Narayandas
Teaching Note for (9-596-058). View Details
Keywords: Computer Industry
- November 1990 (Revised October 1994)
- Case
Apple Computer (C): The Human Resource Function
Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Describes in detail the HR function. The function is considering a reorganization at the end of the case, in response to criticism from non-HR employees and... View Details
Keywords: Organizational Change and Adaptation; Organizational Culture; Human Resources; Business Strategy; Computer Industry; United States
Gibbs, Michael J. "Apple Computer (C): The Human Resource Function." Harvard Business School Case 491-043, November 1990. (Revised October 1994.)
- March 1991
- Case
Gold Hill Computers (A)
Keywords: Computer Industry
Wheelwright, Steven C. "Gold Hill Computers (A)." Harvard Business School Case 691-073, March 1991.
- July 2008 (Revised September 2009)
- Case
ASUSTeK Computer Inc. Eee PC (A)
By: Willy C. Shih, Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh and Ho Howard Yu
ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together... View Details
Keywords: Change Management; Disruptive Innovation; Product Launch; Groups and Teams; Information Infrastructure; Mobile and Wireless Technology; Technology Industry
Shih, Willy C., Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh, and Ho Howard Yu. "ASUSTeK Computer Inc. Eee PC (A)." Harvard Business School Case 609-011, July 2008. (Revised September 2009.)
- May 1999
- Teaching Note
Apple Computer 1999 TN
By: David B. Yoffie and Mary Kwak
Teaching Note for (9-799-108). View Details
Keywords: Information Technology Industry
- 27 Sep 2015
- News
Smaller, Faster, Cheaper, Over: The Future of Computer Chips
- February 2009
- Case
HP: The Computer is Personal Again
By: Rajiv Lal and Cathy Ross
In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
Lal, Rajiv, and Cathy Ross. "HP: The Computer is Personal Again." Harvard Business School Case 509-010, February 2009.
- March 1995 (Revised July 1995)
- Case
Apple Computer (B)(Abridged) : Building a Worldwide Strategy
By: Michael Beer and Gregory C. Rogers
Describes the building of Apple's new strategy. Explores how the human resource function at Apple Computer can best support that strategy. View Details
Beer, Michael, and Gregory C. Rogers. "Apple Computer (B)(Abridged) : Building a Worldwide Strategy." Harvard Business School Case 495-045, March 1995. (Revised July 1995.)
- March 1995
- Teaching Note
Apple Computer 1995 (A) and (B) and Apple Computer in China,1993 TN
By: David B. Yoffie
Teaching Note for (9-795-061), (9-795-073), and (9-794-100). View Details
- November 1990 (Revised November 1991)
- Case
Apple Computer (A): Industry, Strategy, and Organization
Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Provides an overview of the company's history, industry, competitive position, strategy, and organization. Written at a time when the company faces a very... View Details
Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States
Gibbs, Michael J. "Apple Computer (A): Industry, Strategy, and Organization." Harvard Business School Case 491-040, November 1990. (Revised November 1991.)
- June 2001
- Teaching Note
CompUSA: The Computer Superstore TN
By: Ananth Raman
Teaching Note for (9-699-026). View Details
Keywords: Computer Industry
- April 1982 (Revised March 1984)
- Case
Brookfield Corp.'s Personal Computers (B)
By: Walter J. Salmon
Salmon, Walter J. "Brookfield Corp.'s Personal Computers (B)." Harvard Business School Case 582-131, April 1982. (Revised March 1984.)
- March 2007 (Revised April 2007)
- Case
The University of Utah and the Computer Graphics Revolution
By: H. Kent Bowen and Courtney Purrington
Computer science departments were new to universities in the 1960s, and the one created at the University of Utah by David Evans and Ivan Sutherland had a research mission to invent the field of computer graphics. Details the research process that led to many of the... View Details
Keywords: Engineering; Entrepreneurship; Management Practices and Processes; Mission and Purpose; Research and Development; Technology Adoption; Computer Industry; Computer Industry; Utah
Bowen, H. Kent, and Courtney Purrington. "The University of Utah and the Computer Graphics Revolution." Harvard Business School Case 607-036, March 2007. (Revised April 2007.)
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
In an AI-world, leaders who speak technology’s language gain an edge. But that doesn’t mean every manager needs a computer science degree. A handle on a handful of basics goes a long way toward preparing strategic leaders for today’s... View Details
- November 1990 (Revised November 1991)
- Case
Apple Computer (B): Managing Morale and Corporate Culture
Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company... View Details
Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States
Gibbs, Michael J. "Apple Computer (B): Managing Morale and Corporate Culture." Harvard Business School Case 491-041, November 1990. (Revised November 1991.)