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  • 15 Feb 2011
  • First Look

First Look: Feb. 15

each complementing the other. Government Advertising and Media Coverage of Corruption Scandals Authors:Rafael Di Tella and Ignacio Franceschelli Publication:American Economic Journal: Applied Economics (forthcoming) Abstract : We... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

computational power for model estimation. We overcome computational burden by utilizing an improved simulator for likelihood evaluation and the general-purpose computing on... View Details
Keywords: Sean Silverthorne

    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
    • 12 Mar 2013
    • First Look

    First Look: March 12

    blend the two models? Paper: http://hbr.org/2013/03/do-you-really-want-to-be-an-ebay/ar/1 Prize-based Contests Can Provide Solutions to Computational Biology Problems Authors:Lakhani, Karim R., Kevin J. Boudreau, Eva C. Guinan, Carliss Y.... View Details
    Keywords: Sean Silverthorne

      Thomas R. Eisenmann

      Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details

      Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising

        Youngme Moon

        Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

        Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising

          Rosabeth M. Kanter

          Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

          Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
          • 25 Jan 2021
          • Book

          In a Nutshell, Why American Capitalism Succeeded

          How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details
          Keywords: by Sean Silverthorne; Manufacturing
          • Web

          Skydeck - Alumni

          the tactics and the trials of her “acquisition entrepreneurship” journey Quantum Leap Quantum computing has revolutionary potential, but it’s been stuck in the lab. John Levy (MBA 1979) thinks his startup has a way to make it an... View Details
          • Web

          Technology & Innovation - Faculty & Research

          and Relationships ; Customer Value and Value Chain ; Climate Change ; Environmental Regulation ; Profit ; Trade ; Digital Strategy ; Innovation Strategy ; Crisis Management ; Growth and Development Strategy ; Resource Allocation ; View Details
          • 19 Apr 2004
          • Research & Ideas

          Birth of the American Salesman

          twentieth century, Americans read how-to-sell books and turned Bruce Barton's The Man Nobody Knows (1925), which portrayed Jesus Christ as a successful sales and advertising executive, into a bestseller. Books on salesmanship skills still... View Details
          Keywords: by Laura Linard

            John A. Deighton

            John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

            Keywords: advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising; advertising
            • 12 Mar 2006
            • Research & Ideas

            New Research Explores Multi-Sided Markets

            sellers), ad-supported media (ad sponsors and readers/viewers), computer operating systems (application developers and users), videogame consoles (game developers and geeks), shopping malls (retailers and consumers), digital media... View Details
            Keywords: by Sean Silverthorne; Technology
            • Web

            Advisory Board - Entrepreneurship

            Advertising Bureau, where he continues to champion innovation in online advertising. Bonnie had guided the successful marriage of CNET Networks' authoritative, award-winning content with the power of technology, evolving the company's... View Details

              Richard S. Tedlow

              Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business.

              Professor Tedlow received his B.A. from Yale in 1969 and his M.A. and Ph.D. in history from... View Details

              Keywords: advertising; advertising; advertising; advertising; advertising; advertising
              • 09 Jan 2020
              • Book

              Rethinking Business Strategy in the Age of AI

              integrated 21-inch tablet computers have become a fitness sensation. For $39 per month, Peloton offers access to live-streamed classes where members can track their performance on a leader board, virtually connect with fellow classmates,... View Details
              Keywords: by Dina Gerdeman
              • 12 Mar 2021
              • News

              My Favorite Case

              lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product... View Details
              Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
              • Web

              The 20th Century Zeitgeist - Leadership

              Influence: Medium 30 1930 s 19 Advances in aviation Nylon Fiberglass Instant photography Air-conditioning begins to realize commercial potential Influence: High 40 1940 s 19 Planes and ships built in less than a day for the war effort Atomic bomb ENIAC View Details
              • 05 May 2008
              • Research & Ideas

              Connecting with Consumers Using Deep Metaphors

              baby aspirin to home computers to the meaning of quality health care. Q: Why are these metaphors important for effective marketing? What happens when marketing does not give attention to them in branding and other efforts? A: Most... View Details
              Keywords: by Martha Lagace; Consumer Products
              • 01 Aug 1998
              • News

              High Honors

              an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details