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- Research (485)
- Events (5)
- Multimedia (1)
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- 01 Dec 2007
- News
Lighten Up
fiercely competitive market for outdoor wear and gear. GoLite’s mission sounds simple and logical enough — give serious trail runners, alpine athletes, fast-packers (backpackers who speed along trails), and even once-discouraged hikers... View Details
- 01 Feb 2001
- News
Drilling Down
optimism could be considered another prerequisite for entry in an unpredictable industry that has surfaced only recently from a twenty-year depression. "The overall return is inadequate for the risk," concedes Kaiser, "yet the very nature... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
competitive battleground. How to Think Like an Entrepreneur by Philip Delves Broughton (MBA 2006) (Macmillan) Having the drive, ambition, and inspiration to start a new business takes a particular mindset: the ability to disrupt the... View Details
- 01 Feb 1997
- News
Doing It Your Way
actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As... View Details