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      • March 2025 (Revised June 2025)
      • Case

      Designing the Future of Work: Atlassian's Distributed Work Practices

      By: Ashley Whillans and Gabriel Rondón Ichikawa
      In early 2020, the software company Atlassian made a bold commitment: employees could work from anywhere—forever. While many tech peers reversed course on remote work, Atlassian worked to optimize their fully distributed model across 13 countries. This case follows... View Details
      Keywords: Transformation; Working Conditions; Management Practices and Processes; Product Development; Organizational Culture; Business Strategy; Employees; Technology Industry
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      Whillans, Ashley, and Gabriel Rondón Ichikawa. "Designing the Future of Work: Atlassian's Distributed Work Practices." Harvard Business School Case 925-029, March 2025. (Revised June 2025.)
      • March 2025
      • Case

      Calyx Global: Rating Carbon Credits

      By: Michael W. Toffel and Adam Chen
      This case describes how rating agencies and other organizations are seeking to improve the quality of carbon credits sold in the voluntary carbon market to organizations seeking to use them to supplement their internal decarbonization efforts to meet their net zero... View Details
      Keywords: Service Design; Certification; Auditing; Auditor Reputation; Carbon Credits; Carbon; Rating Agency Disagreement; Ratings; Climate Change; Business Model; Environmental Sustainability; Corporate Social Responsibility and Impact; Conflict of Interests; Reputation; Business Strategy
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      Toffel, Michael W., and Adam Chen. "Calyx Global: Rating Carbon Credits." Harvard Business School Case 625-102, March 2025.
      • March 2025 (Revised April 2025)
      • Case

      Perplexity: Redefining Search

      By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
      By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details
      Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Business Model; Technology Industry; United States
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      Srinivasan, Suraj, Michelle Hu, Sriraghav Srinivasan, and Radhika Kak. "Perplexity: Redefining Search." Harvard Business School Case 125-093, March 2025. (Revised April 2025.)
      • March 2025
      • Case

      Stagwell: AI and the Future of Marketing

      By: Suraj Srinivasan and Radhika Kak
      In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
      Keywords: Advertising; Innovation Strategy; Change Management; AI and Machine Learning; Digital Transformation; Technology Adoption; Marketing Strategy; Service Delivery; Creativity; Business Model; Advertising Industry; Technology Industry
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      Srinivasan, Suraj, and Radhika Kak. "Stagwell: AI and the Future of Marketing." Harvard Business School Case 125-089, March 2025.
      • March 2025
      • Case

      Metaphysic AI: Rethinking the Value of Human Expertise

      By: Zoë B. Cullen, Shikhar Ghosh and Shweta Bagai
      In early 2025, Thomas Graham, CEO of Metaphysic, a leading AI generative video company confronted fundamental questions about who should control digital identity in a world where AI could perfectly recreate human likeness. Founded in 2021, Metaphysic first rose to fame... View Details
      Keywords: Business Model; Ethics; AI and Machine Learning; Intellectual Property; Rights; Negotiation; Value; Motion Pictures and Video Industry; Technology Industry
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      Cullen, Zoë B., Shikhar Ghosh, and Shweta Bagai. "Metaphysic AI: Rethinking the Value of Human Expertise." Harvard Business School Case 825-146, March 2025.
      • March 10, 2025
      • Article

      How Gen AI Could Change the Value of Expertise

      By: Joseph Fuller, Matt Sigelman and Michael Fenlon
      In the near future, gen AI is likely to affect some 50 million jobs, automating away elements of some jobs and augmenting workers’ abilities in others. The extent of those changes will compel companies to reshape their organizational structures and rethink their talent... View Details
      Keywords: AI and Machine Learning; Job Cuts and Outsourcing; Organizational Structure; Talent and Talent Management; Personal Development and Career
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      Fuller, Joseph, Matt Sigelman, and Michael Fenlon. "How Gen AI Could Change the Value of Expertise." Harvard Business Review (website) (March 10, 2025).
      • March 2025 (Revised May 2025)
      • Case

      ING Türkiye: Flexible Work in a Competitive Banking Environment

      By: Ashley Whillans and Nico Schaefer
      This case explores ING Türkiye’s journey toward workplace flexibility within the traditionally conservative Turkish banking sector. Beginning with early remote work experiments in 2015 and culminating in the FlexING model, by 2024 ING Türkiye had positioned itself as a... View Details
      Keywords: Talent and Talent Management; Employee Relationship Management; Working Conditions; Business or Company Management; Adaptation; Competition; Organizational Culture; Banking Industry; Turkey
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      Whillans, Ashley, and Nico Schaefer. "ING Türkiye: Flexible Work in a Competitive Banking Environment." Harvard Business School Case 925-027, March 2025. (Revised May 2025.)
      • March 2025
      • Case

      The Changing Climate on Wall Street

      By: Clayton S. Rose, Maxim Pike Harrell and Michael Norris
      Increasing and conflicting regulatory requirements and political pressures regarding climate change tested the leaders of U.S. financial institutions, as they struggled to determine how best to comply while managing their business and its risks.
      In October 2024,... View Details
      Keywords: Competency and Skills; Decision Making; Cost vs Benefits; Ethics; Corporate Accountability; Leadership; Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Adaptation; Risk and Uncertainty; Insurance; Climate Change; Change Management; Banking Industry; Financial Services Industry; Insurance Industry; United States; Europe
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      Rose, Clayton S., Maxim Pike Harrell, and Michael Norris. "The Changing Climate on Wall Street." Harvard Business School Case 325-020, March 2025.
      • March 2025
      • Supplement

      Intuition Robotics: An AI Companion for Older Adults (B)

      By: Amit Goldenberg, Elie Ofek and Orna Dan
      Two years after Intuition Robotics opted to pursue a business-to-government contract with the New York State Office of the Aging, and put direct-to-consumer efforts on the back burner, it was at a crossroads. The partnership had been successful, and the company had... View Details
      Keywords: Business Model; AI and Machine Learning; Resource Allocation; Business and Government Relations; Partners and Partnerships; Business Strategy; Health Industry; Technology Industry; New York (state, US); United States
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      Goldenberg, Amit, Elie Ofek, and Orna Dan. "Intuition Robotics: An AI Companion for Older Adults (B)." Harvard Business School Supplement 925-019, March 2025.
      • March 2025
      • Article

      Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures

      By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani
      The literature on communities of practice demonstrates that a proven way for senior professionals to upskill themselves in the use of new technologies that undermine existing expertise is to learn from junior professionals. It notes that juniors may be better able... View Details
      Keywords: Rank and Position; Competency and Skills; Technology Adoption; Experience and Expertise; AI and Machine Learning
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      Kellogg, Katherine C., Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon, and Karim R. Lakhani. "Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures." Art. 100559. Information and Organization 35, no. 1 (March 2025).
      • February 2025 (Revised April 2025)
      • Case

      Shake Shack's Playbook for the Digital Era

      By: Christopher Stanton, Allison Ciechanover and George Gonzalez
      This case examines Shake Shack’s journey from a single New York City hot dog cart to a global fast-casual restaurant chain renowned for both premium quality and a culture of “enlightened hospitality.” As the company expands worldwide, it pilots digital ordering... View Details
      Keywords: Business Model; Customer Satisfaction; Technology Adoption; Brands and Branding; Organizational Culture; Customization and Personalization; Expansion; Digital Transformation; Food and Beverage Industry
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      Stanton, Christopher, Allison Ciechanover, and George Gonzalez. "Shake Shack's Playbook for the Digital Era." Harvard Business School Case 825-136, February 2025. (Revised April 2025.)
      • February 2025 (Revised August 2025)
      • Case

      Accounting for Bitcoin at Block

      By: Charles C.Y. Wang, Seil Kim and Sa-Pyung Sean Shin
      Abstract: This case explores Block Inc.'s accounting practices for Bitcoin transactions and their impact on financial reporting. Following a 10% stock price drop after missing revenue estimates in Q3 2024, Block faced scrutiny over its Bitcoin-driven revenue model.... View Details
      Keywords: Cryptocurrency; Bitcoin; Fair Value Accounting; Revenue Recognition; Business Model; Fluctuation; Volatility; Revenue; Standards; Valuation
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      Wang, Charles C.Y., Seil Kim, and Sa-Pyung Sean Shin. "Accounting for Bitcoin at Block." Harvard Business School Case 125-072, February 2025. (Revised August 2025.)
      • February 2025
      • Case

      K Health: Scaling an AI Medical Clinic

      By: Iavor I Bojinov, Karim R. Lakhani, Sarah Sasso and Carin-Isabel Knoop
      K Health, an AI-driven healthcare platform, faced the challenge of scaling its operations to reach 10 million annual visits within two years. Founded in 2016 with the vision of leveraging AI and data to improve healthcare accessibility, the company evolved from a... View Details
      Keywords: Business Model; Health Care and Treatment; AI and Machine Learning; Growth and Development Strategy; Competition; Expansion; Technology Industry; Health Industry; United States; Israel
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      Bojinov, Iavor I., Karim R. Lakhani, Sarah Sasso, and Carin-Isabel Knoop. "K Health: Scaling an AI Medical Clinic." Harvard Business School Case 625-091, February 2025.
      • February 21, 2025
      • Article

      How a Company’s Ownership Model Shapes the Mistakes It Makes

      By: Josh Baron
      Why do some companies continue to thrive for decades and others die after an initial run of success? Like many kinds of accidents, company failure is generally the consequence of cascading effects that combine to overwhelm a previously effective strategy. But the... View Details
      Keywords: Business Exit or Shutdown; Failure; Ownership
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      Baron, Josh. "How a Company’s Ownership Model Shapes the Mistakes It Makes." Harvard Business Review Digital Articles (February 21, 2025).
      • February 2025
      • Case

      K Health: Building an AI Physician Model

      By: Iavor I. Bojinov, Karim R. Lakhani, Sarah Sasso and Carin-Isabel Knoop
      Allon Bloch, CEO and cofounder of K Health, encountered a number of challenges and opportunities to navigate as the company prepared to launch its AI-driven healthcare platform in the U.S. in 2018. The case examines the potential of artificial intelligence to improve... View Details
      Keywords: Health Care and Treatment; AI and Machine Learning; Product Launch; Business Strategy; Technology Industry; Health Industry; United States
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      Bojinov, Iavor I., Karim R. Lakhani, Sarah Sasso, and Carin-Isabel Knoop. "K Health: Building an AI Physician Model." Harvard Business School Case 625-079, February 2025.
      • February 2025
      • Tutorial

      Preparing Business Leaders for an Era of Climate Instability: Understanding and Managing Physical Climate Risk

      By: Michael W. Toffel and Spencer Glendon
      In this compelling video, Spencer Glendon, founder of Probable Futures and Executive Fellow at Harvard Business School, describes the profound implications of climate change for businesses, the economy, and societies around the world. Drawing from his background in... View Details
      Keywords: Modeling; Climate Change; Adaptation; Risk and Uncertainty; Risk Management; Forecasting and Prediction
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      Toffel, Michael W., and Spencer Glendon. Preparing Business Leaders for an Era of Climate Instability: Understanding and Managing Physical Climate Risk. Harvard Business School Tutorial 625-709, February 2025. (Click here for HBP Educators link. Click here for HBR link.)
      • February 2025
      • Case

      Fly, Fix, Fly at True Anomaly

      By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and David Allen
      How should companies learn from failure? Founded by four U.S. Space Force warfighters, the tough tech startup True Anomaly wanted to compete with major defense contractors to supply the U.S. Department of Defense with satellites and software that could help protect... View Details
      Keywords: Business Startups; Engineering; National Security; Digital Platforms; Failure; Problems and Challenges; Business and Government Relations; Entrepreneurship; Aerospace Industry; United States; Colorado
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      Krieger, Joshua Lev, Jim Matheson, Fiona Murray, and David Allen. "Fly, Fix, Fly at True Anomaly." Harvard Business School Case 825-040, February 2025.
      • February 2025
      • Case

      Hyperscaling Dreams: Ualá's Path from Startup to Fintech Champion

      By: Juan Alcácer and Manuel Franck
      Ualá, a fintech startup founded in Argentina in 2017 by Pierpaolo Barbieri, aimed to increase financial inclusion in Latin America through a digital platform linked to a prepaid card. After rapid success in Argentina, it expanded into Mexico and Colombia, acquiring... View Details
      Keywords: Banks and Banking; Leadership; Venture Capital; Talent and Talent Management; Strategy; Credit; Business Startups; Profit; Growth and Development Strategy; Banking Industry; Argentina; Mexico; Colombia; Latin America
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      Alcácer, Juan, and Manuel Franck. "Hyperscaling Dreams: Ualá's Path from Startup to Fintech Champion." Harvard Business School Case 725-408, February 2025.
      • February 2025
      • Supplement

      eBee: Affordable Mobility for Africa

      By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
      The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
      Keywords: Business Model; Value Creation; Competition; Logistics; Profit; Resource Allocation; Expansion; Business Strategy; Growth and Development Strategy; Distribution Channels; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya
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      Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School Spreadsheet Supplement 725-855, February 2025.
      • February 2025
      • Case

      Luca de Meo at Renault Group (A)

      By: Emily Truelove, Linda A. Hill and Lydia Begag
      When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
      Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
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      Truelove, Emily, Linda A. Hill, and Lydia Begag. "Luca de Meo at Renault Group (A)." Harvard Business School Case 425-041, February 2025.
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