Publications

April 2010
Course Overview Note

Competing through Business Models

By: Ramon Casadesus-Masanell

This note was prepared to aid instructors in the EC course “Competing through Business Models” (CTBM). Describes the course objectives; the conceptual framework used in the course; some central principles that emerge from this framework; and the modular structure of... View Details

Keywords: Curriculum and Courses; Business Model

2016
Working Paper

The Skills Gap and the Near-Far Problem in Executive Education and Leadership Development

By: Mihnea Moldoveanu and Das Narayandas

Executive development programs have entered a period of rapid transformation, driven on one side by the proliferation of a new technological, cultural, and economic landscape commonly referred to as “digital disruption” and on the other by a widening gap between the... View Details

Keywords: Information Technology; Executive Education; Disruption; Management Skills

30 Aug 2017
News

Why Do We Undervalue Competent Management?

Fall 2020
Article

Competing on Customer Outcomes

By: Marco Bertini and Oded Koenigsberg

Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better... View Details

Keywords: Market Positioning; Revenue Strategy; Customer Satisfaction; Marketing Strategy; Business Model; Value Creation

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12 Feb 2016
Op-Ed

The Real Jobs Tragedy in the US: We've Lost the Skills

of jobs over the past few decades. And while trade deals undoubtedly play a role in the global topography of jobs, today many American jobs may hang in the balance based upon a completely different factor: the availability of View Details

Keywords: by Joe Fuller and Matt Sigelman; Manufacturing; Electronics

June 2014
Article

The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity

By: Silvia Bellezza, Francesca Gino and Anat Keinan

We examine how people react to nonconforming behaviors, such as entering a luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in a professional setting. Nonconforming behaviors, as costly and visible signals, can act as a... View Details

Keywords: Marketing; Consumer Behavior

2011
Working Paper

Historical Trajectories and Corporate Competences in Wind Energy

By: Geoffrey Jones and Loubna Bouamane

This working paper surveys the business history of the global wind energy turbine industry between the late nineteenth century and the present day. It examines the long-term prominence of firms headquartered in Denmark, the more fluctuating role of U.S.-based firms,... View Details

Keywords: Business History; Renewable Energy; Competitive Advantage; Technology Adoption; Policy; Business and Government Relations; Energy Industry; United States; Denmark

March 2000 (Revised July 2001)
Case

Microsoft: Competing on Talent (A)

By: Christopher A. Bartlett and Meg Wozny

Describes the evolution of Microsoft's human-resource philosophies, policies, and practices and how they used as a core of the company's competitive advantage. In particular, the focus is on how Microsoft tried to retain its ability to recruit, develop, motivate, and... View Details

Keywords: Human Resources; Retention; Recruitment; Competitive Advantage; Motivation and Incentives; Business Startups; Talent and Talent Management

Educators

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27 Jan 2021
Podcast

Reorienting work and learning around skills building

As work life morphs into an expanding series of limited engagements, education and training need to be retooled for the long haul. Workforce training expert Michelle Weise, author of the new book Long Life Learning: Preparing for Jobs That Don’t Even Exist Yet, says... View Details

2012
Chapter

Competing through Business Models

By: Ramon Casadesus-Masanell and Joan E. Ricart

Keywords: Business Model; Competitive Advantage

The Emergence of Charismatic Business Leadership is an examination of how the role of the business leader in the U.S. has changed from World War II to the present. A small number of high-profile individuals have transformed the face of modern-day... View Details

November 2001 (Revised October 2017)
Supplement

Store24 (B): Service Quality and Employee Skills

By: Frances X. Frei and Dennis Campbell

Supplements the (A) case. View Details

Keywords: Customer Satisfaction; Employees; Service Delivery; Retail Industry

Purchase

July–August 2013
Article

Complementary Goods: Creating, Capturing, and Competing for Value

By: Taylan Yalcin, Elie Ofek, Oded Koenigsberg and Eyal Biyalogorsky

This paper studies the strategic interaction between firms producing strictly complementary products. With strict complements, a consumer derives positive utility only when both products are used together. We show that value-capture and value-creation problems arise... View Details

Keywords: Complementary Goods; Product Development; Royalty Fees; Product Marketing; Competition

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2021
Working Paper

Exclusive Dealing and Entry by Competing Two-Sided Platforms

By: Cristian Chica, Kenneth Chuk and Jorge Tamayo

We study competition between horizontally differentiated platforms offering exclusive and non-exclusive contracts to one side of the market (content providers). The introduction of non-exclusive contracts in addition to exclusive contracts softens the competition for... View Details

Keywords: Two-Sided Markets; Platform Price Competition; Network Externalities; Exclusive Contracts; Multi-homing; Digital Platforms; Price; Competition; Contracts