Publications

07 Jul 2021
Video

Industry Spotlight: Entrepreneurship

January 2004 (Revised February 2005)
Case

Timberland and Community Involvement (Abridged Version)

By: James E. Austin and James Quinn

When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he made community involvement an integral part of the company's strategy. Under Swartz's leadership, Timberland formed a close partnership with City Year, the national corps of... View Details

Keywords: Philanthropy and Charitable Giving; Business and Community Relations; Business and Stakeholder Relations; Corporate Strategy; Manufacturing Industry

March 1976 (Revised June 1993)
Case

Communications Satellite Corp.

Describes the FCC hearings which were designed to determine Comsat's cost of equity. Comsat's risks are examined, and expert testimony is given. Objective of the case is to estimate Comsat's cost of equity. View Details

Keywords: Government Administration; Equity; Telecommunications Industry; United States

September 1987 (Revised June 1988)
Case

Lorin Communications Corp.

By: W. Earl Sasser and Lucy N. Lytle

Keywords: Communications Industry

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February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry

2002
Report

Integrate to Innovate: The Determinants of Success in Developing and Deploying New Services in the Communications Industry

By: Michael Raynor and C. M. Christensen

Keywords: Integration; Innovation and Management; Service Operations; Success; Communications Industry

August 2008
Article

Ethnic Scientific Communities and International Technology Diffusion

By: William R. Kerr

This study explores the importance of knowledge transfer for international technology diffusion by examining ethnic scientific and entrepreneurial communities in the US and their ties to their home countries. US ethnic research communities are quantified by applying an... View Details

Keywords: Information Technology; Ethnicity; Production; Integration; Knowledge Sharing; Patents; Employment; Performance Productivity; Entrepreneurship; Change; Developing Countries and Economies; Immigration; China; United States

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Read Now

February 2001 (Revised April 2002)
Case

Dialpad Communications (B)

By: Alan D. MacCormack and Kerry Herman

Supplements the (A) case. View Details

Keywords: Telecommunications Industry; California

February 2001 (Revised August 2001)
Case

Dialpad Communications (A)

By: Alan D. MacCormack and Kerry Herman

Describes the evolution of Dialpad, a voice-over-Internet-protocol telephony company. Set in September 2000, CEO Brad Garlinghouse faces a dilemma: what to do about the large number of international users who use Dialpad to call the United States for free. He must also... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Organizational Design; Competitive Strategy; Investment; Mobile and Wireless Technology; Internet and the Web; Venture Capital; Telecommunications Industry; California

June 1978 (Revised August 1991)
Case

Williamstown Community Hospital

By: Regina E. Herzlinger

Keywords: Health Industry

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January 1983 (Revised June 1985)
Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch

Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details

Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States

Web

Community | HBS Online

Explore virtual events, such as panels, webinars, and meetups Connect with fellow business professionals through discussion boards and direct messaging Ask and answer industry questions Post polls and start conversations Earn badges for... View Details

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

01 Mar 2024
News

Unlocking the Power of Community

understanding of the value they can create for both company and consumer. The buzzy technologies of Web3—blockchain, crypto, artificial intelligence—are simply the tools Co:Create uses to realize this vision. Fung would love to see more people in the View Details

Keywords: April White

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

In an effort to survive in the new economy, some-industrial giants have tried to chart an evolutionary path that combines their industrial core with new post-industrial businesses. The companies from our study that are most clearly... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

January 1992
Teaching Note

Communications Satellite Corporation TN

By: William E. Fruhan Jr.

Teaching Note for (9-276-195). View Details

Keywords: Cost of Capital; Equity; Risk and Uncertainty; Communications Industry

Keywords: Corporate Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Executive Compensation; Lawsuits and Litigation; Crisis Management; Mission and Purpose; Organizational Design; Business and Community Relations; Business and Government Relations; Crime and Corruption; Business Organization; Business Model; Ethics; Corporate Accountability; Governance Compliance; Policy; Compensation and Benefits; Resignation and Termination; Laws and Statutes; Legal Liability; Business or Company Management; Risk Management; Business Processes; Organizational Culture; Organizational Structure; Failure; Agency Theory; Business and Shareholder Relations; Business and Stakeholder Relations; Risk and Uncertainty; Salesforce Management; Public Opinion; Banking Industry; North and Central America

June 2017 (Revised September 2021)
Case

Sales Misconduct at Wells Fargo Community Bank

By: Suraj Srinivasan, Dennis W. Campbell, Susanna Gallani and Amram Migdal

Set in early 2017, this case examines widespread sales misconduct at Wells Fargo Community Bank. Wells Fargo's governance and controls are described in the lead up to the September 2016 announcement that Wells Fargo had settled with regulators for $185 million in... View Details

June 2008
Case

Threadless: The Business of Community (Instructor's Version)

By: Karim R. Lakhani and Zahra Kanji

The instructor version of Threadless includes the Threadless student version multimedia case as well as four additional videos that can be used to enhance class discussion. The first video presents community reaction to the proposal from the large retailer. The next... View Details

Keywords: Debates; Decisions; Strategic Planning; Society; Entertainment and Recreation Industry