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- Faculty Publications (121)
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- All HBS Web (1,007)
- Faculty Publications (121)
- July 2025
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science 71, no. 7 (July 2025): 5910–5932.
- Spring 2015
- Article
Sovereign Debt Restructuring: Evaluating the Impact of the Argentina Ruling
By: Laura Alfaro
Recent rulings in the ongoing litigation over the pari passu clause in Argentinian sovereign debt instruments have generated considerable controversy. Some official-sector participants and academic articles have suggested that the rulings will disrupt or impede... View Details
Alfaro, Laura. "Sovereign Debt Restructuring: Evaluating the Impact of the Argentina Ruling." Harvard Business Law Review 5, no. 1 (Spring 2015): 47–71.
- 01 Dec 1999
- News
The Way You See It
appeared in 1925, Harvard Business School has sent forth tens of thousands of MBA and Executive Education graduates into the world. As managers, leaders, and entrepreneurs, the School's alumni body collectively has had an View Details
- Web
Business for Social Impact | Social Enterprise | Harvard Business School
effectively advance the organization’s net-zero ... Campbell's Recipe for Advancing School Nutrition By: Hise O. Gibson, F. Christopher Eaglin and Ai-Ling Jamila Malone April 2025 | Faculty Research In 2021, The Campbell’s Company launched Full Futures, a View Details
- 05 Feb 2025
- Blog Post
Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019)
When I joined the Senior Executive Leadership Program—India (SELP—India) at Harvard Business School, I wasn’t entirely sure how it would impact my career. I was already leading Business Transformation at Legrand India and had spent years... View Details
Keywords: All Industries
- 2020
- Article
Assessing the Impact of Big Data on Firm Innovation Performance: Big Data is not Always Better Data
By: Maryam Ghasemaghaei and Goran Calic
In this study, we explore the impacts of big data’s main characteristics (i.e., volume, variety, and velocity) on innovation performance (i.e., innovation efficacy and efficiency), which eventually impacts firm performance (i.e., customer perspective, financial... View Details
Ghasemaghaei, Maryam, and Goran Calic. "Assessing the Impact of Big Data on Firm Innovation Performance: Big Data is not Always Better Data." Journal of Business Research 108 (2020): 147–162.
- Web
Power and Influence for Positive Impact - Course Catalog
HBS Course Catalog Power and Influence for Positive Impact Course Number 2055 Professor Julie Battilana Fall; Q1; 1.5 credits Paper This course aims to change the way you understand and see power. Power is one of the most talked about... View Details
- Web
Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School
Education Alumni Baker Library Historical Collections MORE EXHIBITS HOME RESEARCH LINKS POLAROID FILMS SITE CREDITS “By making it possible for the photographer to observe his work and his subject matter simultaneously, and by removing... View Details
- 04 Feb 2025
- Blog Post
Leadership with Purpose: Redefining Success & Impact with Satpal Singh (SELP—India 4, 2019)
Learn about the career resources available to HBS alumni through HBS Career & Professional Development When I joined the Senior Executive Leadership Program—India (SELP—India) at Harvard Business School, I wasn’t entirely sure how it would View Details
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- Web
Introduction - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections
Economic Sciences Chicago Board of Options Exchange Exhibit Home Introduction Nobel Prize Award Ceremony, 1997. Robert Cox Merton Papers, HBS Archives, Baker Library Historical Collections In October 1997, the Royal Swedish Academy of... View Details
- Web
The Gift - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections
The Competition McKim, Mead & White The Campus Emerges Concrete Symbols The Dedication Building the Campus Research Links Bibliography Archival Collections Digital Resources Site Credits The Gift “My life has been given to business, and I... View Details
- Web
Introduction - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections
Economic Sciences Chicago Board of Options Exchange Exhibit Home Introduction Nobel Prize Award Ceremony, 1997. Robert Cox Merton Papers, HBS Archives, Baker Library Historical Collections In October 1997, the Royal Swedish Academy of... View Details
- Web
Bibliography - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections
Merton, Robert C. "Generalized Mean-Variance Tradeoffs for Best Perturbation Corrections to Approximate Portfolio Decisions." Journal of Finance 29 (March 1974). Merton, Robert C. "The Impact on Option Pricing of Specification Error in... View Details
- Web
Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019) - Recruiting
Insights & Advice 05 Feb 2025 Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019) Satpal Singh Author Alumni tag All Industries Alumni Career Journeys India Student & Alumni Stories When I joined... View Details
- 12 Jan 2015
- News
Good Investments
research on impact investing The Acumen Fund’s Sasha Dichter (MBA/MPA 2002) on how to grow impact investing Moving the Needle (Fran Seegul, MBA 1998) Making A Difference: Àlvaro Rodríguez-Arregui (MBA 1995)... View Details
- Jan 2014
- Case
StriveTogether: Reinventing the Local Education Ecosystem
StriveTogether is building a network of communities that use Collective Impact as a way for the business community and other stakeholders to collaborate to improve public education in a locale. The leaders... View Details
- 28 Sep 2015
- News
Business Leaders Needed
- 21 Nov 2023
- Research & Ideas
Employee Negativity Is Like Wildfire. Manage It Before It Spreads.
may impact their work and even lead them to consider leaving the company, leaders need to find ways to reduce anxiety within the organization to help employees cope with the situation. “The experience of negative emotions at the View Details
Keywords: by Kristen Senz
- 29 Sep 2015
- News