Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,161) Arrow Down
Filter Results: (1,161) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,161)
    • People  (2)
    • News  (239)
    • Research  (670)
    • Events  (5)
    • Multimedia  (2)
  • Faculty Publications  (296)

Show Results For

  • All HBS Web  (1,161)
    • People  (2)
    • News  (239)
    • Research  (670)
    • Events  (5)
    • Multimedia  (2)
  • Faculty Publications  (296)
← Page 3 of 1,161 Results →
  • 01 Dec 2013
  • News

To Market, to Market

donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market... View Details
Keywords: Scientific Research and Development Services
  • 15 Apr 2017
  • News

Bringing Markets to Myanmar

relaxed. And both the military government and Aung San Suu Kyi's populist party were scrambling in fast forward helter-skelter mode towards the election. And both sides actually decided that they had more to gain by collaborating in an... View Details
Keywords: National Security and International Affairs; Government

    Business of Emerging Markets

    my doctoral thesis for publication, and shared my findings on Harvard Business School’s Working Knowledge website with a more general audience, which has generated interest for future collaboration with colleagues. In addition, I’ve... View Details
    • Article

    Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

    By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton
    Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
    Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
    Citation
    Find at Harvard
    Read Now
    Related
    John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
    • October 2009 (Revised March 2012)
    • Case

    Nettwerk: Digital Marketing in the Music Industry

    By: John A. Deighton and Leora Kornfeld
    How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
    Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
    Citation
    Educators
    Purchase
    Related
    Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.)
    • 13 Nov 2019
    • Research & Ideas

    Don't Turn Your Marketing Function Over to AI Just Yet

    Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
    Keywords: by Kristen Senz
    • Web

    About the Project - Creating Emerging Markets

    About the Project View Video Creating Emerging Markets explores the evolution of business leadership in Africa, Asia, Latin America and the Middle East. At its core are interviews, with leaders or former leaders of highly impactful... View Details
    • Web

    Additional Archives - Creating Emerging Markets

    global network of scholars working to shift how Africa and its elites are understood through collaborative research and public outreach. The project seeks to disrupt and renew both academic and public discussions of African leadership,... View Details
    • 03 Nov 2022
    • Blog Post

    Introducing the Creating Emerging Markets Sustainability Series

    about all that CEM has to offer in regards to sustainability and to showing the leading stance that emerging markets have taken on this pivotal issue. We invite you continue to follow our collaboration with... View Details
    • Web

    Online Entrepreneurial Marketing Course | HBS Online

    This course is part of the Entrepreneurship & Innovation track. Introduction to Entrepreneurial Marketing ENROLL NOW No application needed for our certificate programs. Start your journey today! Entrepreneurial View Details
    • 18 Apr 2024
    • Blog Post

    African American Student Union Spotlight on Emerging Markets

    Engagement Manager at McKinsey & Company. There, I collaborated with both private and public sector clients across various industries in Africa, focusing on speeding up private sector growth and thereby contributing to the wider... View Details
    • Web

    Lessons from History - Creating Emerging Markets

    Conferences Lessons from History Lessons from History Video Clips & Discussion Questions Resources on Indian Business History The Harvard Business School Creating Emerging Markets project (CEM), in View Details
    • 2019
    • Working Paper

    The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets

    By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno
    Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from... View Details
    Keywords: Wisdom Of Crowds; Demand Forecasting; Price Forecasting; Forecasting and Prediction; Social and Collaborative Networks; Size; Performance
    Citation
    SSRN
    Related
    Bassamboo, Achal, Ruomeng Cui, and Antonio Moreno. "The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets." Working Paper, 2019.
    • Research Summary

    Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations

    It is more than mere coincidence that the highest rates of HIV occur in the world’s poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first half of this paper explores the economics of HIV and... View Details
    • Web

    Online Digital Marketing Strategy Course | HBS Online

    Introduction to Digital Marketing Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today! Digital Marketing Strategy $1,850 Next 7-week session starts August 6th... View Details
    • March 2022 (Revised May 2022)
    • Case

    Winning Business at Russell Reynolds (A)

    By: Ethan Bernstein and Cara Mazzucco
    In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details
    Keywords: Compensation; Collaboration; Executive Search Firms; Consulting Firms; Compensation and Benefits; Restructuring; Human Resources; Human Capital; Management Practices and Processes; Organizational Culture; Organizational Change and Adaptation; Social and Collaborative Networks; Recruitment; Selection and Staffing; Talent and Talent Management; Consulting Industry; Employment Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America; Oceania
    Citation
    Educators
    Purchase
    Related
    Bernstein, Ethan, and Cara Mazzucco. "Winning Business at Russell Reynolds (A)." Harvard Business School Case 422-045, March 2022. (Revised May 2022.)
    • Editorial

    How Index Funds Can Be a Positive Force for Change

    By: George Serafeim
    Keywords: Indexing; Stock Market; Engagement; Activism; Sustainability; Collaboration; Tragedy Of The Commons
    Citation
    Read Now
    Related
    Serafeim, George. "How Index Funds Can Be a Positive Force for Change." Barron's (October 12, 2018).
    • Article

    When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries

    By: Eli J. Finkel, Michael I. Norton, Harry T. Reis, Dan Ariely, Peter A. Caprariello, Paul W. Eastwick, Jenna H. Frost and Michael R. Maniaci
    This article began as an adversarial collaboration between two groups of researchers with competing views on a longstanding question: Does familiarity promote or undermine interpersonal attraction? As we explored our respective positions, it became clear that the... View Details
    Keywords: Attraction; Relationship Stage Model; Adversarial Collaboration; Familiarity; Marketing
    Citation
    Find at Harvard
    Read Now
    Related
    Finkel, Eli J., Michael I. Norton, Harry T. Reis, Dan Ariely, Peter A. Caprariello, Paul W. Eastwick, Jenna H. Frost, and Michael R. Maniaci. "When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries." Perspectives on Psychological Science 10, no. 1 (January 2015): 3–19.
    • January 2015 (Revised September 2015)
    • Supplement

    Sanford C. Bernstein Goes to Asia (B)

    By: Linda A. Hill and Allison J. Wigen
    This case supplements "Sanford C. Bernstein Goes to Asia." Updates readers on Ghislain de Charentenay's first full year as director of Asian Research at Sanford C. Bernstein in Hong Kong and actions taken by the firm in FY2013. View Details
    Keywords: Collaboration; Talent Management; Leadership; Talent and Talent Management; Management; Organizational Design; Emerging Markets; Globalization; Hong Kong
    Citation
    Purchase
    Related
    Hill, Linda A., and Allison J. Wigen. "Sanford C. Bernstein Goes to Asia (B)." Harvard Business School Supplement 415-041, January 2015. (Revised September 2015.)
    • December 2016
    • Article

    Social Network Utilization and the Impact of Academic Research in Marketing

    By: Stav Rosenzweig, Amir Grinstein and Elie Ofek
    The forces that drive the impact of academic research articles in the marketing discipline are of great interests to authors, editors, and the discipline’s policy makers. A key understudied driver is social network utilization by academic researchers. In this paper, we... View Details
    Keywords: Social Networks; Academic Reserach; Human Capital; Country Of Origin; Scientometrics; Social and Collaborative Networks; Research; Marketing; Gender; Human Resources; Social Media
    Citation
    Find at Harvard
    Related
    Rosenzweig, Stav, Amir Grinstein, and Elie Ofek. "Social Network Utilization and the Impact of Academic Research in Marketing." International Journal of Research in Marketing 33, no. 4 (December 2016): 818–839.
    • ←
    • 3
    • 4
    • …
    • 58
    • 59
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.