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- All HBS Web (127)
- Faculty Publications (23)
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Design Thinking Course | HBS Online
Syllabus Enrollment Stories FAQs Enroll Now Key Concepts Approach problems using structured methods of gathering observations, breaking cognitive fixedness, and generating creative ideas for solutions Apply creative solutions and... View Details
- 12 Sep 2022
- Research & Ideas
When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment
Evolutionary Nature of Breakthrough Innovation: Re-Evaluating the Exploration vs. Exploitation Dichotomy Science: The Unlikely Frontier for New Business Ideas Engineering Serendipity: The Role of Cognitive View Details
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
and when the price came first, the question seemed to be 'Is it worth it?' " That said, price primacy didn't have much of an effect on actual purchasing behavior. Participants bought about the same number of items and reported View Details
- 18 May 2016
- Research & Ideas
Unethical Amnesia: Why We Tend to Forget Our Own Bad Behavior
have a weaker memory of their own unethical rather than ethical experience,” the researchers write. “But when taking a third-person perspective (which is less threatening to their own moral self-image), type of behavior doesn’t impact their memory.” Does View Details
Keywords: by Carmen Nobel
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
bigger than just creating the market. They need to epitomize the market. “If they become the cognitive referent, they gain an unequal share of the gains from doing so” “The goal is not only to make sure that the product category takes... View Details
- Blog
Is AI Coming for Your Job?
cognitive work. Many people in such roles have been insulated from automation and globalization. That is about to change. The change is likely to follow a path similar to one a character in Ernest... View Details
- 25 Jul 2013
- Research & Ideas
Why Unqualified Candidates Get Hired Anyway
professionals discount information about the candidate's situation, attributing behavior to innate ability. Similar results can be seen for the second study, in which the researchers asked business executives to evaluate twelve fictional... View Details
- 26 Nov 2001
- Research & Ideas
How Toyota Turns Workers Into Problem Solvers
focus, setup minimization, etc. The products and services characteristic of our modern economy are far too complex for any one person to understand how they work. It is cognitively overwhelming. Therefore, organizations must have some... View Details
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
approach essentially joins two initially separated intellectual traditions, the descriptive and the prescriptive. For many years, cognitive and social scientists performed careful laboratory experiments to determine what subjects actually... View Details
Keywords: by Martha Lagace
- 28 Feb 2023
- Blog Post
Celebrating Socioeconomic Diversity and Inclusion at HBS (Part 1)
role models and stories to relate to. However, getting here also makes you a trailblazer, breaking down barriers and inspiring others who share similar backgrounds, especially from my same region and country (Chile). As a... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
end of a call may be having a dramatic experience during this crisis is an important subtext for how they are navigating the conversation with me.” LEADING IN TIMES OF UNCERTAINTY More Stories in This Series Pandemic Self-Care for CEOs: Rituals, Running, and View Details
- 07 Feb 2005
- Research & Ideas
How “Career Imprinting” Shapes Leaders
capabilities, connections, confidence, and cognition that might be associated with having worked at GE during a particular point in time—this would be a "GE career imprint." And, we can compare the career imprints of different... View Details
Keywords: by Mallory Stark
- 01 Jun 2005
- News
Marked Managers
connections, confidence, and cognition that individuals acquire or cultivate by virtue of working at a company during a particular period of time. It’s organization-specific as well as time-specific. Do all organizations leave an imprint?... View Details
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
Silverthorne: What are market categories, and why are they important? Mukti Khaire: Categories are cognitive constructs meant to organize large amounts of information into manageable units. Goods classified as belonging to the same... View Details
Keywords: by Sean Silverthorne
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
phrase that has been defined as a "state of rational apprehension that does not result in appropriate action." In her brilliant study of the disastrous decision to launch the space shuttle Challenger in 1986, sociologist Diane Vaughan used a View Details
- 20 Apr 2020
- Book
Why COVID-19 Raises the Stakes for Healthy Buildings
enhance cognitive performance. “Offices with the premier health story will get the premium rent and get the tenants, and the offices with a lagging health story will lag.” To convey to managers the benefits of the healthy building... View Details
- 12 Feb 2013
- First Look
First Look: Feb. 12
immediately despite not knowing what the incumbent is up to based on the preannouncement observed. Sweatshop Labor Is Wrong Unless the Shoes Are Cute: Cognition Can Both Hurt and Help Motivated Moral Reasoning Authors:Paharia, Neeru,... View Details
Keywords: Sean Silverthorne
- 12 Oct 2016
- Research & Ideas
Break the Rules of How Business is Done
or managers to report to. Many other companies have taken similar approaches not only to attempt to operate more efficiently, but also to attract and retain talent by differentiating their companies from the mainstream. Whether or not the... View Details
Keywords: by Julia B. Austin
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
how we distinguish the cognizant from the mindless. "What I'm interested in is how and why the brain evolved to pay attention to other people," says Looser, a fellow at Harvard Business School who sports a PhD in cognitive neuroscience.... View Details
Keywords: by Carmen Nobel
- 15 Apr 2008
- First Look
First Look: April 15, 2008
that, at the aggregate level, is similar to the one sector neoclassical growth model, while, at the disaggregate level, has implications for the path of observable measures of technology adoption. We estimate our model using data on the... View Details
Keywords: Martha Lagace