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Publications

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    • Faculty Publications  (55)

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    • All HBS Web  (653)
      • Faculty Publications  (55)

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      • August 2006 (Revised July 2008)
      • Case

      Rwanda and the Thousand Hills Coffee Co.: Breaking New Grounds

      By: Geoffrey G. Jones and Michelle McDonald
      Examines the strategies of a Boston-based start-up to market Rwandan coffee. Describes the history of the coffee industry, the era of cartelization and the International Coffee Agreement, and the subsequent collapse in producer prices after 1989. Also describes the... View Details
      Keywords: History; Marketing Strategy; Entrepreneurship; Business Startups; Food and Beverage Industry; Rwanda; Boston
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      Jones, Geoffrey G., and Michelle McDonald. "Rwanda and the Thousand Hills Coffee Co.: Breaking New Grounds." Harvard Business School Case 807-004, August 2006. (Revised July 2008.)
      • October 2002 (Revised May 2004)
      • Case

      Starbucks and Conservation International

      By: James E. Austin and Cate Reavis
      Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
      Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
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      Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
      • September 2002
      • Case

      Pura Vida Coffee

      By: James E. Austin and Allen S. Grossman
      Tells the story of two HBS graduates who sell gourmet coffee over the Internet to support an outreach ministry in Costa Rica. View Details
      Keywords: Social Enterprise; Internet and the Web; Food and Beverage Industry; Costa Rica
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      Austin, James E., and Allen S. Grossman. "Pura Vida Coffee." Harvard Business School Multimedia/Video Case 303-051, September 2002.
      • March 2002
      • Case

      2002 Global Coffee Summit: Searching for Solutions

      By: Ray A. Goldberg and James M Beagle
      Global coffee leaders gathered in 2002 to develop alternative market-based approaches that would ensure a sustainable supply of coffee and address the social and ecological issues confronted by a global depression in coffee prices. View Details
      Keywords: Business Strategy; Social Issues; Natural Environment; Price; Food and Beverage Industry
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      Goldberg, Ray A., and James M Beagle. "2002 Global Coffee Summit: Searching for Solutions." Harvard Business School Case 902-422, March 2002.
      • February 2001 (Revised September 2002)
      • Teaching Note

      Howard Schultz and Starbucks Coffee Company (TN)

      By: Nancy F. Koehn and William Grundy
      Teaching Note for (9-801-361). View Details
      Keywords: Food; Food and Beverage Industry
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      Koehn, Nancy F., and William Grundy. "Howard Schultz and Starbucks Coffee Company (TN)." Harvard Business School Teaching Note 801-374, February 2001. (Revised September 2002.)
      • February 2001 (Revised September 2005)
      • Case

      Howard Schultz and Starbucks Coffee Company

      By: Nancy F. Koehn
      Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details
      Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry
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      Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
      • December 1999 (Revised June 2002)
      • Exercise

      Salt Harbor: Confidential Information for Brims

      By: Michael A. Wheeler
      Two-party negotiation involving a bed and breakfast and an incoming coffee chain. View Details
      Keywords: Negotiation
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      Wheeler, Michael A. "Salt Harbor: Confidential Information for Brims." Harvard Business School Exercise 800-078, December 1999. (Revised June 2002.)
      • December 1999 (Revised June 2002)
      • Exercise

      Salt Harbor: Confidential Information for Easterly

      By: Michael A. Wheeler
      Two-party negotiation involving a bed and breakfast and an incoming coffee chain. View Details
      Keywords: Negotiation Types; Real Estate Industry
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      Wheeler, Michael A. "Salt Harbor: Confidential Information for Easterly." Harvard Business School Exercise 800-077, December 1999. (Revised June 2002.)
      • October 1999
      • Teaching Note

      Braun AG: The KF 40 Coffee Machine (Abridged) TN

      By: Kim B. Clark and Steven C. Wheelwright
      Teaching Note for a reprint. View Details
      Keywords: Product Development; Design; Markets; Decision Choices and Conditions; Reputation; Groups and Teams; Manufacturing Industry; Germany
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      Clark, Kim B., and Steven C. Wheelwright. "Braun AG: The KF 40 Coffee Machine (Abridged) TN." Harvard Business School Teaching Note 600-049, October 1999.
      • March 1999 (Revised June 2004)
      • Case

      Keurig

      By: Paul W. Marshall and Jeremy Dann
      Nick Lazaris becomes Keurig's third CEO in three years, after one founder was fired and the other decided to leave the company. He inherits a company that has made several abortive attempts to launch its new coffee brewing system. Now, problems with crucial suppliers... View Details
      Keywords: Resignation and Termination; Product Launch; Supply Chain Management; Problems and Challenges; Risk and Uncertainty; Manufacturing Industry
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      Marshall, Paul W., and Jeremy Dann. "Keurig." Harvard Business School Case 899-180, March 1999. (Revised June 2004.)
      • January 1998 (Revised July 2019)
      • Case

      Cafes Monte Bianco: Building a Profit Plan

      By: Robert L. Simons and Antonio Davila
      Alert: This case has been revised since its original publication; all amounts have been converted to euros and the dates have been updated to 2020. If you’ve taught with this case in the past, please note that changes may affect teaching plans and classroom use. Using... View Details
      Keywords: Strategic Planning; Cash Flow; Investment Return; Profit; Financial Statements; Food and Beverage Industry; Italy
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      Simons, Robert L., and Antonio Davila. "Cafes Monte Bianco: Building a Profit Plan." Harvard Business School Case 198-088, January 1998. (Revised July 2019.)
      • August 1986 (Revised February 1987)
      • Case

      Coffee Brands: Direct Product Profit/Cost Exercise

      By: John A. Quelch
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      Quelch, John A. "Coffee Brands: Direct Product Profit/Cost Exercise." Harvard Business School Case 587-015, August 1986. (Revised February 1987.)
      • May 1986
      • Case

      U.S. Retail Coffee Market (A), Software Case

      By: Benson P. Shapiro
      Keywords: Food and Beverage Industry; United States
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      Shapiro, Benson P. "U.S. Retail Coffee Market (A), Software Case." Harvard Business School Case 586-134, May 1986.
      • September 1984 (Revised April 1986)
      • Teaching Note

      U.S. Retail Coffee Market (A) & (B) and Brim (A) & (B) Coffee Series, Teaching Note

      By: Robert J. Dolan
      Citation
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      Dolan, Robert J. "U.S. Retail Coffee Market (A) & (B) and Brim (A) & (B) Coffee Series, Teaching Note." Harvard Business School Teaching Note 585-108, September 1984. (Revised April 1986.)
      • Research Summary

      Overview

      By: Reshmaan N. Hussam

      Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details

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