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- All HBS Web (130)
- Faculty Publications (55)
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- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
organizations look for candidates with a “growth mindset,” who can adapt to changing conditions. One participant said their business assesses each employee’s “AQ”—adaptability quotient—to gauge their capacity to be agile and grow even under stress. 4. Distributed... View Details
- 14 Feb 2022
- Research & Ideas
Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age
uncertainty and risk. Making a compelling case for digital transformation—one that supports a vision co-created with stakeholders—helps keep people committed to doing the hard work demanded for success. [div class=infogram-embed... View Details
- Teaching Interest
Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
course neither of you have visited or playing a video game together can test how you collaborate or handle competition. You might also consider working on a start-up related project together to see how that feels, such as co-creating a... View Details
Keywords: by Julia Austin
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Skies." Nike insists that you "Just Do It." The most successful brands also allow their consumers to co-create brand meaning. “Let's Make America Great Again” is an inclusive call to arms with a powerful goal that each... View Details
Keywords: by John A. Quelch
- 08 Sep 2015
- Research & Ideas
Knowledge Transfer: You Can't Learn Surgery By Watching
to another, and instead talking about co-creation and building it together,” he says. “What that means practically is vicarious learning must be more interactive. Both the learner and the sharer of knowledge bring things to the table and... View Details
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
Ramaswany's customer co-creation process might prove most relevant. If the company has distinctive capabilities in important business processes— operations management, customer data mining, or product features and innovation—that are... View Details
Keywords: by Martha Lagace
- 22 Apr 2002
- Research & Ideas
Does Spirituality Drive Success?
in America, and Work in Progress (co-authored with Michael Eisner, chairman of the Walt Disney Company). Schwartz is now president of LGE Performance Systems and co-created its Corporate Athlete training program, which aims to apply the... View Details
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
“Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870-1940,” which describes the paradoxical quest to make food look more “natural” with artificial dyes.) She wraps up her... View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
mission is built on the idea of curating artwork in a way that leads visitors through an intentional, physical experience. "Web 2.0 is scary to some museums, and some companies in general, because it involves giving audiences a voice and an ability to View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
that others will hear what you have to say. People are more likely to listen if they first feel heard,” according to communications expert Sarah Gershman. Inclusion The principle of inclusion expands employees’ roles beyond listening and responding to View Details
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our... View Details
- 15 May 2019
- Research Event
The Unconventional Capitalism That Shapes Business History
accidently, as sources are written in languages not easily understood. The globalization of the world in the 19th century, as a third speaker discussed, has been written from a Euro-centric perspective. In reality, the bazaars and local merchants of the India Ocean... View Details
- 06 Mar 2013
- Research & Ideas
HBS Cases: Women MBAs at Harvard Business School
how to make HBS a more inclusive place. "I'm anticipating a co-creation of knowledge and a co-creation of ideas," Groysberg says. "Our students have aspirations for the School, and so do our... View Details
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
sense of co-creation and ensure engagement.” Do asrarqureshi and Jainn have something here? Do super stretch goals require more commitment than a large organization can muster? What do you think? Original Column Remember the days when... View Details
Keywords: by James Heskett
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
Storie-Johnson “Today, we tend to view color as an ingredient,” says Ai Hisano, the Harvard-Newcomen Fellow in Business History at Harvard Business School. Hisano is author of the HBS working paper, “Standardized Color in the Food Industry: The View Details
Keywords: by Carmen Nobel
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of... View Details
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
Business School Case 517-073 BASF: Co-Creating Innovation (A) In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago... View Details
Keywords: Sean Silverthorne
- 21 Apr 2020
- Research & Ideas
7 Successful Battle Strategies to Beat COVID-19
material and make quick decisions based on operating principles. Business leaders can utilize this approach to generate fast, smart decisions based on useful information gathered from customers or stakeholders. 5. Create the right glide path to land a project Jeff... View Details
Keywords: by Euvin Naidoo
- 22 Dec 2015
- First Look
December 22, 2015
enterprises. The focus is on supply- and demand-side factors that help explicate cross-border expansion. The article explores how appropriability-informed and legacy-shaped entrepreneurial imagination motivates a process of creation and View Details
Keywords: Carmen Nobel