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29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

16 Dec 2002
Lessons from the Classroom

Marrying Distance and Classroom Education

Traditionally, businesses thought about doing distance learning because it saved money or provided logistics benefits. But your suggestion is that it can be a better way of doing things if you really think it through and set it up right. DL: Yes, but there are... View Details

Keywords: by Sean Silverthorne