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- All HBS Web (75)
- Faculty Publications (11)
Show Results For
- All HBS Web (75)
- Faculty Publications (11)
- 01 Jun 2005
- News
New Magazine Makes Its Mark
than the pair ever anticipated. “We thought we would figure out a clever way to handle marketing, and it has turned out that we needed a million different ways,” concedes Phillips. The most successful so far has been a content licensing... View Details
- 01 Mar 2012
- News
How to Close the Health Gap
where innovation is winning the day. An increasing number of biotech start-ups are setting up shop in developing countries, and VC firms are chasing them. In Hyderabad, India, for example, Shantha Biotechnics created clever... View Details
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
respond because they're not set up to differentiate on service. "Commerce Bank basically figured out how to get customers to pay for the service in a rather clever way: It turns out that a lot of people don't care if they get half a... View Details
Keywords: by Martha Lagace
- 01 Dec 2020
- News
Tried and Tested
first-order importance. The second part is whether I have a clever way of studying it. Can I design an experiment to isolate exactly what I think the causal mechanism is? It’s not just that A happens and then B happens, but can I actually... View Details
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
are becoming the rock stars of customer engagement—employing algorithms and analytics along with artistic creativity to win market share. In much the way Apple disrupted the music and phone industries with smart industrial design and View Details
- Web
Buy Now, Pay Later: Pre-Industrial Credit in Practice
and places like colonial America where hard currency was scarce. Resourceful merchants and retailers devised clever instruments and institutions of credit that made possible large, complicated transactions even without a fungible means of... View Details
- 01 Dec 2008
- News
Letters to the Editor
went to the wastepaper basket. He dug through it and pulled out and held aloft for all to see, yes, a Regulus time clock! We had some very clever jokesters in our section. Yes, I did find Mr. Levitt intimidating, but not in a... View Details
- 02 Apr 2024
- Blog Post
IFC India: A Circular Journey Through JSW Cement - From Steel Slag to Stronger Shores
fly ash, or geopolymers. This clever substitution slashes carbon emissions, some formulations boasting a 70% reduction compared to traditional cement. The benefits go beyond carbon reduction. Low-clinker cements often exhibit superior... View Details
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
media, analyzing the reach and impact of a clever customer complaint music video produced by Canadian musician Dave Carroll when his attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United... View Details
- 14 Dec 2017
- News
Making Movies Is a Class Act
the same section, solving hundreds of cases, provided us with a similar view of assessing mystery stories!” The lasting friendships Wood and Abrams formed at HBS extended to a network of other alums eager to help bring the clever... View Details
Keywords: Jill Radsken
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
may serve as a clever way to differentiate a brand or product and capture market share. Q: What can managers learn from past experiences of targeted companies? Spar: I think the broadest lesson is not to underestimate the power of NGOs.... View Details
Keywords: by Cynthia Churchwell
- 23 Jun 2021
- Research & Ideas
One More Way the Startup World Hampers Women Entrepreneurs
worse overall. Koning and his colleagues, however, used a clever technique to test that assumption. Product Hunt sends out a daily newsletter, in which it features previously launched products. The researchers figured that on days in... View Details
Keywords: by Michael Blanding
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
educating people about augmented reality. It’s a very clever introduction to the technology and beautifully illustrates the merging of the cyber and the physical. We’ve seen other things work similarly before—Google Glass, and heads-up... View Details
- 16 Mar 2023
- Blog Post
HySynergy and Crossbridge Energy
production targets in the nascent hydrogen market. Our visit to Crossbridge Energy provided clarity on the usage as well as the financial and sustainability aspects of these production targets. HySynergy’s clever use of long-term supplier... View Details
- 07 Jan 2015
- What Do You Think?
SUMMING UP: What Are the Limits On Workplace Transparency?
our personal computers. In an effort to shape our individual images through the use of networking devices, we are nevertheless disclosing many things about ourselves that can be employed by clever marketers in ways that appear to violate... View Details
Keywords: by James Heskett
- 01 Dec 2009
- News
An Action Plan for Economic Recovery
incentives. The question is, what can we learn from the private equity model? When it comes to megabanks, I’m in favor of a smaller board with deep financial expertise, substantial time commitments, and a different pay structure. We can try to be View Details
- 06 Jul 2009
- What Do You Think?
Are You Ready to Manage in an Irrational World?
of) the perception of value." What do you think? Original Article Have you noticed that we are being bombarded by a flood of work by neuroscientists and behavioral economists, aided by such things as clever research design, the use... View Details
Keywords: by Jim Heskett
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
product and service experiences that exceed customer expectations and the offerings of competitors. What's the secret? Success in business as well as magic has less to do with clever marketing and more to do with the innovation process,... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details