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Publications

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  • All HBS Web  (94)
    • News  (24)
    • Research  (53)
    • Events  (1)
  • Faculty Publications  (24)

Show Results For

  • All HBS Web  (94)
    • News  (24)
    • Research  (53)
    • Events  (1)
  • Faculty Publications  (24)
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  • 18 Nov 2014
  • First Look

First Look: November 18

  Publications November 2014 Wiley Encyclopedia of Management Management as a Profession By: Khurana, Rakesh, and Eric Baldwin Abstract—No abstract available. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 11 Nov 2013
  • Research & Ideas

A Smarter Way to Reduce Customer Defections

Managing Churn to Maximize Profits with Aurélie Lemmens, an associate professor at the Tilburg School of Economics and Management. They propose a new method to target customers that potentially boosts a... View Details
Keywords: by Dina Gerdeman; Retail; Service
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

is senior editor of Harvard Business School Working Knowledge. [Image: cerro_photography] Related Reading The Right Way to Manage Churn for Maximum Profit Your Customers Have Changed. Here's How to Engage... View Details
Keywords: by Danielle Kost; Retail
  • 30 Dec 2013
  • Research & Ideas

Most Popular Articles of 2013

productivity and quality of care can be increased by uncovering organizational factors associated with operational failures so that hospitals can reduce the frequency with which these failures occur. Research by Anita L. Tucker and colleagues. View Details
Keywords: by Staff
  • 19 Apr 2011
  • First Look

First Look: April 19

the firm's predictions. Students develop programs to reduce churn post hoc and then reengineer the company's marketing, selling, and customer relationship management processes to View Details
Keywords: Sean Silverthorne
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

pricing and the merits of billing over time. Also, see an excerpt from a recent Harvard Business Review article by Gourville and collaborator Dilip Soman. Mahoney: What are some first steps managers can take once they have decided to... View Details
Keywords: by Manda Mahoney
  • 28 Jun 2017
  • Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

restaurants awarded five stars on the popular Yelp review service managed to carry on business as usual, despite a $1 increase in the minimum wage. But restaurants with a mediocre 3.5-star rating didn’t fare as well; the same $1 wage... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 11 Aug 2009
  • First Look

First Look: August 11, 2009

their size in their fourth year, while churning entrants were no larger. Our results suggest that the banking deregulations had two distinct effects on the product market. On the one hand, they allowed entrants to compete more effectively... View Details
Keywords: Martha Lagace
  • 28 Sep 2015
  • Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

Telesom ZAAD initially made mobile money services free and managers focused on customer acquisition and training employees to effectively explain the service to prospective customers. In addition to gaining indirect revenue from a... View Details
Keywords: by Dina Gerdeman; Financial Services; Telecommunications
  • 10 Apr 2006
  • Research & Ideas

American Auto’s Troubled Road

this year, of the millions of cars being churned out in factories all around the world, one of them, unknown and unremarked, will roll off an assembly line and take its place in history. Basking under the hot lights of a showroom, or... View Details
Keywords: by Garry Emmons; Manufacturing; Transportation; Auto
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

Long-Run Investment: The Case of Innovation Authors:Josh Lerner, Morten Sørensen, and Per Strömberg Abstract A long-standing controversy is whether LBOs relieve managers from short-term pressures from public shareholders, or whether LBO... View Details
Keywords: Martha Lagace
  • 21 Oct 2014
  • First Look

First Look: October 21

  Publications October 2014 Harvard Business Review Press Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling By: Cespedes, Frank V. Abstract—There are many books that provide strategy advice and selling methodologies. But... View Details
Keywords: Sean Silverthorne
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

distribution, where new startups fail within the first three years following entry. This churning emphasizes a new mechanism through which financial sector reforms impact product markets. It is not exclusively better ex ante allocation of... View Details
Keywords: Martha Lagace
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