Publications

January 2006
Tutorial

Alternative Choice Decisions Analysis

By: David F. Hawkins, V.G. Narayanan, Jacob Cohen and Michele Jurgens

Shows how managers use information on costs and revenues to decide between possible alternative courses of action. Presents two case examples of differential cost analysis. The first, a make or buy decision, examines two alternatives in which only costs vary. The... View Details

Keywords: Cost; Profit; Revenue; Information; Management Analysis, Tools, and Techniques; Problems and Challenges; Conflict and Resolution

Research Summary

Superfluous Choices and the Persistence of Preference

Superfluous choices are unnecessary choice steps that could be removed without affecting the final choice context and outcome. They are introduced in this article in order to study the mere effects of consumer participation. Superfluous choices have no immediate impact... View Details

May 2019
Supplement

Amazon's HQ2 (C): Choices

By: Karen Mills and Jan W. Rivkin

This supplement discusses Amazon’s 2018 decision to split its HQ2 between two locations--Long Island City in New York and National Landing outside Washington, DC—as well as the ensuing response from local politicians and the public. View Details

Keywords: Economic Development; Headquarters; Local Government; Incentives; Business Headquarters; Business and Government Relations; Development Economics

July 1993
Case

Gurcharan Das's Career Choices

By: Hugo Uyterhoeven

Keywords: Personal Development and Career

July 1997
Article

Choice in Computer-Mediated Environments

By: John A. Deighton

Keywords: Information Technology; Decision Choices and Conditions

May 2011 (Revised March 2013)
Background Note

Location Choice for New Ventures: Cities

By: William R. Kerr and Ramana Nanda

Location choice is a critical decision for entrepreneurs. This note explores how entrepreneurs should think about different city options through a systematic framework that encompasses professional and personal issues. We use the intellectual frameworks of the cluster... View Details

Keywords: City; Business Startups

Educators

April 2002
Supplement

Merrill Lynch: Integrated Choice

By: V. Kasturi Rangan

2025
Working Paper

A Cognitive Theory of Reasoning and Choice

By: Pedro Bordalo, Nicola Gennaioli, Giacomo Lanzani and Andrei Shleifer

We present a theory of decisions in which attention to the features of choice options is determined by the decision maker's categorization of the current choice problem in a set of problems she solved in the past. Categorization depends on goal-relevant as well as... View Details

Keywords: Cognition and Thinking; Perception; Decision Choices and Conditions

Register to Read

Article

Making Choices Without Deliberating

Keywords: Decision Choices and Conditions

09 Nov 2017
Blog Post

Career Choices for the Class of 2017

The Harvard Business School MBA Class of 2017 data is now live! We are excited about the many different choices our graduates have made for their first position after business school - our students joined 360 different organizations this... View Details

Keywords: All Industries

February 2000 (Revised January 2008)
Case

Merrill Lynch: Integrated Choice

By: V. Kasturi Rangan and Marie Bell

Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients from the do-it-yourself investor who... View Details

Keywords: Distribution Channels; Marketing Strategy; Product Launch; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry

Educators

September 1995
Teaching Note

Choice Hotels International,1995 TN

By: Tarun Khanna

Teaching Note for (9-795-165). View Details

Keywords: United States

15 May 2015
Video

Making the Right Choice During A Recession

08 Jun 2012
Working Paper Summaries

Location Choices Under Strategic Interactions

Keywords: by Juan Alcacer

19 Feb 2019
Working Paper Summaries

Relative Performance Transparency: Effects on Sustainable Choices

Keywords: by Ryan W. Buell, Shwetha Mariadassou, and Yanchong Zheng

March 2018
Case

McKinsey & Company: Early Career Choices (A)

By: Prithwiraj Choudhury, Carin-Isabel Knoop and Nathaniel Schwalb

This case profiles the early career choices faced by three McKinsey associates. The (A) case profiles the dilemma faced by each individual and sets up the class discussion. View Details

Keywords: Early Career Experiences; Career Progression; Experiences; Personal Development and Career; Decision Choices and Conditions; Consulting Industry

Educators

March 2018
Supplement

McKinsey & Company: Early Career Choices (B)

By: Prithwiraj Choudhury, Carin-Isabel Knoop and Nathaniel Schwalb

The (B) case outlines the choices made by the associates in real life and the consequences of such choices. View Details

Keywords: Early Career Experiences; Career Progression; Experiences; Personal Development and Career; Decisions; Outcome or Result; Consulting Industry