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02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

account, we present six studies, conducted in the field and in the lab. A pre-registered field experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing its ingredients also... View Details

Keywords: Dina Gerdeman

15 Aug 2005
HBS Case

Classic Cases Live On at HBS

concept. Built with authentic interiors and fixtures imported from Japan, the restaurants featured a working chef at every table, flamboyantly preparing and grilling familiar American foods such as shrimp, beef, and chicken ("No... View Details

Keywords: by Garry Emmons

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

own, however, and another to work effectively with another person from a different background. In another series of studies, Chua looked at how culturally dissimilar participants collaborated on a series of tasks, such as inventing a recipe for a unique View Details

Keywords: by Michael Blanding