Channel Substitution - Publications - Faculty & Research

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

lecturer of business administration and the C. Roland Christensen Distinguished Management Educator. Ramon Casadesus-Masanell: Watch costs and find channel advantages Given COVID-19 transmission rates as of mid-November, the upcoming... View Details

Keywords: by Danielle Kost; Retail

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

and behaviors of both consumers and the distribution channels so that Montague folding bicycles have legitimacy." Harry Montague, an avid cyclist, is an example of the sort of "user-entrepreneur" studied by Tripsas.... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

28 Oct 2014
First Look

First Look: October 28

of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of search engines' own services and effects on users' choice of... View Details

Keywords: Carmen Nobel

Web

Print View - Course Catalog

“sell” his or her vision to prospective employees, to angel and venture investors, and to strategic partners. While all true and all necessary, this course focuses mainly on selling to customers, whether that is through a direct sales force, a View Details

Publications