Catering - Publications - Faculty & Research

01 Dec 2017
News

Yoga Inc.

future,” DeCoons says. “Even mainstream brands like Under Armour and Adidas want to be part of those experiential events, because they want to cater their products to support those lifestyles.” There’s an opportunity, he adds, for... View Details

Keywords: Deborah Halber

20 Feb 2013
News

Thanking Veterans Online

sign-up process is easy. Service members and veterans can validate their military service against a government database or a military financial institution catering to nine million military customers through a real-time process. (For... View Details

Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Professional Services; Retail Trade

08 Jun 2023
News

Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner

firm's mission is to empower under-resourced small business owners and accelerate their success by providing high-impact and customized strategic, financial, operational, and marketing support. "The Acceleration Project caters to people... View Details

Keywords: Margie Kelley

08 Sep 2016
News

How We Make It Work

entrepreneur and thus, despite our both working equally hard with respect to family and expectations, can’t relate to my catering to 14 time zones. I presume that I would feel the same in her shoes. So it’s the little things that enable... View Details

01 Jun 2004
News

Luxe Redux

explains. “Any brand has the evergreen challenge,” says Vicki P. Haupt (MBA 1979), a senior advisor at Steuben Glass in New York who operates her own consultancy. “It’s a great art to define what relevancy means for your brand while keeping its heritage alive. It’s a... View Details

Keywords: Julia Hanna; luxury; Retail Trade

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

games, catering both to the serious players and to the clueless parents who want to better understand their children’s interests. “This is something I wish I could have shared with my father,” says Collis, an avid gamer. Collis, like many... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Jun 2017
News

Life in Lockdown

a kitten dangling from a tree limb. One visit to Google kills that idea; there are already dozens of companies catering to premenstrual women. What about a service that can make a visit to an urgent care clinic more efficient and draw... View Details

Keywords: Jennifer Myers; photography by Chris Churchill

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