Publications

SSRN

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Article

Matriarch: A Python Library for Materials Architecture

By: Tristan Giesa, Ravi Jagadeesan, David I. Spivak and Markus J. Buehler

Biological materials, such as proteins, often have a hierarchical structure ranging from basic building blocks at the nanoscale (e.g., amino acids) to assembled structures at the macroscale (e.g., fibers). Current software for materials engineering allows the user to... View Details

Keywords: Building Block; Category Theory; Hierarchical Protein Materials; Molecular Design; Open-Source Software; Structure Creation

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July 2022
Case

boAt Lifestyle

By: Rajiv Lal and Kairavi Dey

boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details

Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Electronics Industry; Consumer Products Industry; Web Services Industry; Asia; India

September 2005 (Revised July 2006)
Case

Kingsford Charcoal

By: Das Narayandas and Alison Berkley Wagonfeld

Since the 1980s, Kingsford had continued to enjoy steady, moderate growth of 1% to 3% in revenues each year. During most of this time, the charcoal category as a whole grew as well. However, the summer of 2000 represented the first softening in the category in several... View Details

Keywords: Price; Marketing Strategy; Business Growth and Maturation; Advertising; Brands and Branding; Consumer Products Industry; United States

Typically, past spending in a category is a positive indicator of future purchasing. In this we show that there exist categories (which we name "canary categories") in which the reverse is true -
When customers purchase... View Details

January–February 2025
Article

The Double-Edged Sword of Exemplar Similarity

By: Majid Majzoubi, Eric Zhao, Tiona Zuzul and Greg Fisher

We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Using a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and... View Details

Keywords: Natural Language Processing; Analytics and Data Science; Performance Evaluation

August 2015 (Revised March 2017)
Case

Planters Nuts

By: Robert J. Dolan and Donald K. Ngwe

In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and... View Details

Keywords: Product Marketing; Product Positioning; Marketing Strategy; Food and Beverage Industry

File

Colfer Baldwin Mirroring Appendix A

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Colfer Baldwin Mirroring Appendix B

October 2003 (Revised January 2004)
Case

Burberry

By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman

In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details

Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Apparel and Accessories Industry; Fashion Industry; United Kingdom

2015
Working Paper

The Market That Wasn't: The Non-Emergence of the Online Grocery Category.

By: C. Navis, G. Fisher, Ryan Raffaelli and Mary Ann Glynn

In this paper, we examine the non-emergence of a potential new market category. In the late 1990s, the entrepreneurial firms that attempted to sell groceries online in the US attracted significant resources, made impressive technological advancements, and generated... View Details

Keywords: Emerging Markets; Failure; Food; Online Technology; Food and Beverage Industry; Web Services Industry

February 1997 (Revised March 1999)
Background Note

Transition to a Market Economy: The Components of Reform

Makes a positive case for three broad categories of economic reform--macroeconomic stabilization, microeconomic liberalization, and institutional reform. View Details

Keywords: Development Economics; Microeconomics; Macroeconomics

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05 Jul 2006
Working Paper Summaries

Maximizing Joint Gains: Transaction Utility Within and Between Groups

Keywords: by Stephen Garcia, Max H. Bazerman & Dale Miller

July 1994
Background Note

Note on Retail Organizations

By: David E. Bell

Describes a typical organizational structure for retailers and discusses duties of various individuals such as buyer, category manager, etc. View Details

Keywords: Customers; Managerial Roles; Organizational Structure; Retail Industry

May 1987
Background Note

Influence Tactics

Defines and describes the major categories of influence tactics and indicates some of the conditions under which they are effective. View Details

Keywords: Organizations; Power and Influence

September 2023
Article

Measuring Time Use in Rural India: Design and Validation of a Low-Cost Survey Module

By: Erica Field, Rohini Pande, Natalia Rigol, Simone Schaner, Elena Stacy and Charity Troyer Moore

Time use data can help us understand individual labor supply choices, especially for women who often provide unpaid care and home production. Although enumerator-assisted diary-based time use data collection is suitable for low-literacy populations, it is costly and... View Details

Keywords: Time Use; Measurement and Metrics; Gender; Labor

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February 2001 (Revised November 2009)
Case

Amazon.com (C)

By: Jeffrey F. Rayport

At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by... View Details

Keywords: Expansion; Internet and the Web; Business Growth and Maturation; Books; Growth and Development Strategy; Retail Industry; Germany; United Kingdom; United States