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- All HBS Web (115)
- Faculty Publications (5)
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- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
And, it might seem appropriate to ask, how do such philosophical questions relate to marketing? Zaltman's eponymous research tool, the Zaltman Metaphor Elicitation Technique, called ZMET for short, was designed to illuminate exactly these... View Details
Keywords: by Martha Lagace
- 13 Jun 2017
- Research & Ideas
Why Global Investments Are Still a Good Bet
Photo by iStock Investors in global equity markets have traditionally hedged their bets, casting their investments far and wide across the world. That way, if the market in one country or region stagnated (think Japan in the 1990s or... View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
reaping the benefits of FDI (which relate to when FDI will generate growth) and (2) the mechanisms by which FDI creates positive externalities (which relate to how FDI generates growth). Technology and... View Details
Keywords: Sean Silverthorne
- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
competition." But as new research from Harvard Business School demonstrates, the customers you think are your best and most loyal are likely to be the first to cast you aside when a challenger to your service superiority barges into... View Details
Keywords: by Julia Hanna
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
"When thinking about which customers to pay attention to, the wisest choice is to cast the net broadly. They are all important." According to these authors, everyone is a customer of someone else. There are internal customers... View Details
Keywords: by Robert Simons
- 23 Jan 2007
- First Look
First Look: January 23, 2007
largest ice cream and tea businesses. The study supports recent resource-based theory which argues that complementary rather than related acquisitions add value. It identifies the importance of local knowledge as a key complementary... View Details
Keywords: Martha Lagace
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
an additional factor: the degree of the top management team's (TMT) frame flexibility, i.e., their capability to cognitively expand an innovation's categorical boundaries and to cast the innovation as emotionally resonant with the... View Details
Keywords: Dina Gerdeman
- 19 Jan 2016
- First Look
January 19, 2016
which casts the profit-seeking incentives of firms as the main driver of technical change. In a series of influential writings, von Hippel and colleagues found empirical evidence that flatly contradicted the producer-centered model of... View Details
Keywords: Sean Silverthorne
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
devoted much attention to the subject of selling and marketing, but relatively little to salespeople until the 1990s. Why the initial neglect? What rekindled renewed interest in the peddler? A: It's as if Arthur Miller's Death of a Salesman (1949) View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
alternative paths to career success: officers of higher initial ability are more likely to invest in skill, but caste affinity to the politician's party base also helps secure important positions. Download the paper:... View Details
Keywords: Martha Lagace
- 06 Dec 2016
- First Look
December 6, 2016
originating catalyst for the Industrial Revolution and modern capitalism casts new light on American credit markets, practices of offshore investment, and understandings of human capital. Rather than seeing slavery as outside the... View Details
Keywords: Sean Silverthorne
- 08 Aug 2016
- Lessons from the Classroom
Panic Management: Keep Your Eyes on the Road
far-reaching that it may cast a shadow over all of your activities? Think about what you can do to address the potential pitfalls, as well as what you can do to maximize the potential upside. Baby steps count, so even if you can come up... View Details
Keywords: by Dina Gerdeman
- 25 Sep 2007
- First Look
First Look: September 25, 2007
popular or unpopular titles relates to their appreciation of those titles, and assess the characteristics of customers in the "head" and "tail" of the distribution of choices across titles. I find that a large share of... View Details
Keywords: Martha Lagace
- 20 Jun 2012
- Lessons from the Classroom
Teaching Leadership: What We Know
handbook with the following three goals in mind: Take Stock and Consolidate Progress. Our primary goal is to share what we have learned after almost three decades of accumulated experience teaching leadership. To do this, we cast a wide... View Details
- 02 Aug 2011
- First Look
First Look: August 2
the practice of business strategy for 30 years. The problem lies instead in what strategic leaders are not trained to do. In caricature, Porter's view casts strategists as practitioner economists who expertly analyze and manage market... View Details
Keywords: Sean Silverthorne
- 15 Jan 2013
- First Look
First Look: January 15
maps and financial data relating to the processes used during (1) an office visit to a plastic surgeon for three different diagnoses and (2) application and removal of three different casts in the orthopedic... View Details
Keywords: Sean Silverthorne
- 29 Jan 2008
- First Look
First Look: January 29, 2008
proposals that received a MV between 1997 and 2004, we find that the frequency of implementation has almost doubled from 22% between 1997 and 2002 to 41% in 2003-2004. With respect to the determinants of the implementation decision, we find a positive View Details
Keywords: Martha Lagace
- 03 Mar 2015
- First Look
First Look: March 3
foundings are driven by collective patterns of activity-that is, by patterns of prior foundings, of support from related markets, and of institutional activism in a given sector. Building on research on social salience and signals, we... View Details
Keywords: Sean Silverthorne
- 04 Jan 2012
- First Look
First Look: January 4
the menu than a higher-ability menu setter. Nevertheless, the menu optimally offered by a higher-ability menu setter remains superior. This results in a negative relation between menu size and menu quality: smaller menus are better than... View Details
Keywords: Carmen Nobel
- 25 Apr 2017
- First Look
First Look at New Research, April 25
trolls.” NPEs sue cash-rich firms—and target cash in business segments unrelated to alleged infringement at essentially the same frequency as they target cash in segments related to alleged infringement. By contrast, cash is neither a key... View Details
Keywords: Sean Silverthorne