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August 2016
Article

Value-Based Breast Cancer Care: A Multidisciplinary Approach for Defining Patient-Centered Outcomes

By: Fayanju M. Oluwadamilola, Tinisha L. Mayo, Tracy E. Spinks, Seohyun Lee, Carlos H. Barcenas, Benjamin D. Smith, Sharon H. Giordano, Rosa F. Hwang, Richard A. Ehlers, Jesse C. Selber, Ronald Walters, Debu Tripathy, Kelly K. Hunt, Thomas A. Buchholz, Thomas W. Feeley and Henry M. Kuerer

Purpose. Value in healthcare—i.e., patient-centered outcomes achieved per healthcare dollar spent—can define quality and unify performance improvement goals with health outcomes of importance to patients across the entire cycle of care. We describe the process... View Details

Keywords: Health Disorders; Value; Health Care and Treatment; Performance Improvement; Health Industry

12 Nov 2018
News

Precision Medicine Has Transformed Cancer Treatment. Here’s How to Move It Beyond Oncology

September 1992 (Revised October 1992)
Case

Massachusetts General Hospital: Cancer Research Center

By: Ray A. Goldberg and Eve Stacey

Keywords: Health Care and Treatment; Health Industry; Boston

25 May 2018
News

An Urgent Mission to Speed Progress Against Cancer

10 Jul 2020
News

How can cancer drug prices better match their benefits? Germany offers a cost-saving model

01 Sep 2011
News

Alumni Team Up to Fight Cancer

her work that last spring he presented the MMRF with a $4.8 million gift to further its pathbreaking cancer research. Commented HBS professor Bill Sahlman, who introduced Bowes and Giusti, “Their collaboration shows how HBS alumni can and... View Details

Keywords: biomedicine; Ambulatory Health Care Services; Health, Social Assistance

June 2004 (Revised May 2005)
Case

Judah Folkman and the War on Cancer

Judah Folkman, professor in the Division of Vascular Biology at Children's Hospital in Boston, is considering how best to advance the research in his lab in an era where biomedical research has gotten more interdisciplinary and collaborative. Specifically, Folkman has... View Details

Keywords: Conflict of Interests; Leadership; Research; Personal Development and Career; Health Care and Treatment; Collaborative Innovation and Invention; Biotechnology Industry; Health Industry; Boston

July 2021 (Revised July 2022)
Case

Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care

By: Robert S. Kaplan, Navraj S. Nagra and Syed S. Shehab

Dr. Andrea Pusic, breast cancer reconstruction surgeon, wants to extend outcomes measurement beyond traditional surgical metrics of infections, complications, and survival rates. The case describes her development of a new mobile phone app, which collects patients’... View Details

Keywords: Health Care and Treatment; Outcome or Result; Cost Management; Activity Based Costing and Management; Mobile and Wireless Technology; Health Testing and Trials; Surveys; Health Industry; Boston

Educators

26 Jan 2024
Blog Post

HBS Alumna Fighting Cancer with a Novel Cell Therapy

therapies were in clinical trials, but none could treat his specific disease. Years later as a Blavatnik Fellow, the more she studied cancer and existing therapies, the more Zutshi wanted a new approach.“There are a lot of View Details

August 2021
Teaching Note

IBM Watson at MD Anderson Cancer Center

By: Shane Greenstein and Mel Martin

Teaching Note for HBS Case No. 621-022. View Details

Keywords: Decision Making; Technological Innovation; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas

12 May 2014
News

Brain Cancer Survivor Create App that Helps Caregivers

Keywords: Nursing and Residential Care Facilities; Health, Social Assistance

16 Mar 2017
News

Making Rapid Progress in the Fight Against Cancer

Sir Harpal Kumar (MBA 1991) is CEO of Cancer Research UK, which is the world’s second largest cancer research organization. In this video, he talks about the challenges facing View Details

Article

Decisions about Medication Use and Cancer Screening across Age Groups in the United States

By: Kathleen M. Fairfield, Bethany S. Gerstein, Carrie A. Levin, Vickie Stringfellow, Heidi Wierman and Mary McNaughton-Collins

Objective
To describe decision process and quality for common cancer screening and medication decisions by age group.

Methods
We included 2941 respondents to a national Internet survey who made at least one decision about colorectal, breast,... View Details

Keywords: Screening; Decision Making; Health Care and Treatment; Health Testing and Trials

February 2018
Article

Development and Feasibility of Bundled Payments for the Multidisciplinary Treatment of Head and Neck Cancer: A Pilot Program

By: Tracy Spinks, Alexis Guzman, Beth M. Beadle, Seohyun Lee, Ron Walters, Jim Incalcaterra, Ehab Hanna, Amy Hessel, Randal Weber, Sandra Denney, Lee Newcomer and Thomas W. Feeley

Purpose: Despite growing interest in bundled payments to reduce the costs of care, this payment method remains largely untested in cancer. This 3-year pilot tested the feasibility of a 1-year bundled payment for the multidisciplinary treatment of head and neck... View Details

Keywords: Health Care and Treatment; Cost Management

Register to Read

January 2014 (Revised March 2014)
Teaching Note

Cancer Screening in Japan: Market Research and Segmentation

By: John A. Quelch

Keywords: Market Research; Market Segmentation; Health Care Industry; Health Care and Treatment; Innovation and Invention; Marketing Strategy; Health Industry; Public Administration Industry; Communications Industry; Japan

June 2017
Article

A Systematic Approach to Discussing Active Surveillance with Patients with Low-risk Prostate Cancer

By: Behfar Ehdaie, Melissa Assel, Nicole Benfante, Deepak Malhotra and Andrew Vickers

A systematic approach to counseling—using appropriate framing techniques derived from principles studied by negotiation scholars—can be taught to physicians in a one-hour lecture. We found evidence that even this minimal intervention can decrease overtreatment of... View Details

Keywords: Health Care and Treatment; Health Disorders; Service Delivery; Negotiation; Health Industry

24 Apr 2014
News

Giving hope and inspiration to cancer patients around the globe

cancer patients around the world. “Don’t wait for a crisis to do something amazing with your life,” she says. “Ask yourself today: How can I make a difference?” Giusti, who is in remission, previously served on the National View Details

January 2009
Teaching Note

Biocon: Launching a New Cancer Drug in India (TN)

By: Sunil Gupta and Das Narayandas

Teaching Note for [508026]. View Details

Keywords: Product Launch; Market Timing; Price; Distribution Channels; Marketing Strategy; Health Care and Treatment; Biotechnology Industry; Pharmaceutical Industry; India