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- 01 Jun 2018
- News
The Long Run
Covington. It’s far enough outside Atlanta that you’ll see cows grazing in fields just beyond the school entrance. But it has a big-city student enrollment of 2,300 and six assistant principals. One of them, Carla Hull, walks us to a... View Details
- 08 Mar 2019
- Blog Post
Reclaiming Feminism: A Celebration of International Women’s Day
want you to join us in building. Thus, this campaign was born: to reclaim the word feminist to mean “a believer in equal rights for all genders,” without regard to race or religion or ethnicity, sexual orientation or sex assignment at... View Details
- 01 Jun 2011
- News
The House that Howard Built
who spoke no English, and enrolled in a French lycée. It was a sign, perhaps, of things to come: a leap (albeit well-considered) into a strange, exciting environment where there was little under his control but no shortage of opportunity.... View Details
- 01 Jun 1996
- News
Class Acts
As a part of his campaign strategy for the Student Association presidency, Dobron took the unusual step of creating a team of four sectionmates to help him develop a platform based on issues of importance to the student body. Once... View Details
- 10 Oct 2007
- First Look
First Look: First Look: October 10
two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint-venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass-marketing... View Details
Keywords: Martha Lagace
- 01 Mar 2019
- News
The Fight Beyond
to be the next caretaker. He enrolled at Harvard Business School in 1933 at the depths of the Great Depression, but left in January 1935 to return to the family business in the chaotic aftermath of the biggest textile strike the country... View Details
- 01 Mar 2004
- News
New Horizons for Iraq
Gurfein and friends at Iraqi marketplace Courtesy David Gurfein Marine Major David (“Bull”) Gurfein (MBA ’00) was a platoon commander during the 1989 invasion of Panama and the first Gulf War. He left active duty as a reservist in 1998 and View Details
- 31 Mar 2009
- First Look
First Look: March 31, 2009
and Sugata Roychowdhury Abstract We examine the accrual choices of outsourcing firms with links to U.S. congressional candidates during the 2004 elections, when corporate outsourcing was a major campaign issue. We find that politically... View Details
Keywords: Martha Lagace
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details
- 21 Dec 2022
- News
HBS Community Comes Together in Wake of Ukraine Invasion
going to Ukrainian relief funds. (Poznansky also encourages anyone looking to help launch a Buy Ukrainian campaign or who knows of Ukrainian companies exporting goods or services to the USA to contact him at joelpoz@hotmail.com.) “It does... View Details
- Web
Print View - Course Catalog
words) and one final course paper (600 to 750 words), No Exam Enrollment Limited to 45 students Overview Customers at higher levels of the socioeconomic pyramid are usually served by businesses who synchronize value creation for customers... View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
redistribution as a medium to bring out the best in humanity. By the end of 2019, the Robin Hood Army was present in twelve countries, was serving over 500,000 meals per month, and had helped more than 750 children enroll in public... View Details
Keywords: Dina Gerdeman
- 14 Mar 2017
- First Look
First Look at New Research, March 14
Schwartz Abstract—Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has... View Details
Keywords: Sean Silverthorne
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
world’s most pressing issues,” says Sarika Mendu (MBA 2020), one of founders. Damaris Skouras (MBA 1982) is founder, chairman, and CEO of Olatec Therapeutics, a biopharmaceutical firm. Olatec recently announced it is enrolling patients in... View Details
- 01 Dec 2012
- News
From Where We Stand
Whether missing an attempt to clear a high jump or losing an election, my grade school "failures" taught me that I needed more training, better campaigning and connections, and sometimes, another outlet for my energies. I also learned... View Details