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Show Results For
- All HBS Web
(2,599)
- People (4)
- News (591)
- Research (1,420)
- Events (8)
- Multimedia (31)
- Faculty Publications (855)
- March 2006
- Course Overview Note
Consumer Marketing: Rethinking the Core
By: Youngme E. Moon
Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms... View Details
- September 2019 (Revised May 2020)
- Supplement
Keroche (D): Transforming the Core Business
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
- Jun 21 2016
- Testimonial
Focusing on the Core Business to Create
- June 2010 (Revised August 2011)
- Case
Tennant Company: Innovating Within and Beyond the Core
By: Lynda M. Applegate, Toby E. Stuart and James Weber
Tennant, a leading producer of floor cleaning equipment, must determine the business model to use for its new chemical-free cleaning technology. In 2005, Tennant Company had developed an innovative, environmentally friendly cleaning technology that could potentially... View Details
Keywords: Business Model; Business Startups; Corporate Entrepreneurship; Disruptive Innovation; Organizational Structure; Business Strategy; Value Creation; Consumer Products Industry; Industrial Products Industry
Applegate, Lynda M., Toby E. Stuart, and James Weber. "Tennant Company: Innovating Within and Beyond the Core." Harvard Business School Case 810-139, June 2010. (Revised August 2011.)
- December 1999
- Article
The Core Ideas for Better Decision-Making
By: John S. Hammond, Ralph L. Keeney and Howard Raiffa
Keywords: Decision Making
Hammond, John S., Ralph L. Keeney, and Howard Raiffa. "The Core Ideas for Better Decision-Making." OR/MS Today 25, no. 6 (December 1999): 8–9.
- 01 Dec 2000
- News
Core Values Keep Airline Flying High
Good people are essential for success. Keep the product and the process simple. Deliver the most reliable service at the lowest cost. Invest the time to connect with employees and customers. These are the basic tenets fueling the phenomenal success of Southwest... View Details
- winter 2006
- Article
Katrina and the Core Challenges of Disaster Response
By: Arnold M. Howitt and Herman B. "Dutch" Leonard
Howitt, Arnold M., and Herman B. "Dutch" Leonard. "Katrina and the Core Challenges of Disaster Response." Fletcher Forum of World Affairs 30, no. 1 (winter 2006): 215–221.
- Web
CORe Final Exam Preparation | HBS Online
Exam Logistics The CORe final exam is a three-hour, multiple-choice, closed book assessment created by HBS faculty and delivered via the HBS Online course platform. The exam is offered to participants after successful completion of the... View Details
- 06 Nov 2014
- News
Harvard Business School Marks Completion of First Cohort of HBX CORe
- Article
On the Inequitable Nature of Core Allocations
By: Jerry R. Green
Green, Jerry R. "On the Inequitable Nature of Core Allocations." Journal of Economic Theory 4, no. 2 (April 1972): 132–143.
- 15 Sep 2017
- News
Build Your CORe as a Global Thinker
- 17 Oct 2023
- Video
30 min Core with Gliders with Siri
- May 7, 2009
- Blog Post
A New Business Strategy: Give Up The Core
By: Ranjay Gulati
Gulati, Ranjay. "A New Business Strategy: Give Up The Core." Harvard Business Review Blogs (May 7, 2009).
- 16 Mar 2023
- News
Bringing DEI into the Core of Our Institutions
- March 2006
- Background Note
HBS CORE Seminar -- Designing an MBA Elective Course
Describes some of the key elements in designing and developing a case-based MBA elective. Uses five Harvard Business School courses to illustrate key points. View Details
Keywords: Design
Wheelwright, Steven C. "HBS CORE Seminar -- Designing an MBA Elective Course." Harvard Business School Background Note 606-110, March 2006.
- 01 Sep 2022
- News
ESG Needs To Be Core To Business As Usual
- October 2014
- Supplement
Atlantis Paradise Island Resort and Casino (B): Improving Performance with New Core Values
By: Lynda M. Applegate, Chekitan S. Dev and Gabriele Piccoli
The leadership team of Atlantis Paradise Island, under new ownership, decided that better alignment of the core values with the vision and mission statement would create a more compelling and consistent organizational narrative that would redouble employee commitment... View Details
Keywords: Organization Behavior; Service Management; Strategy; Organizational Change and Adaptation; Service Industry
Applegate, Lynda M., Chekitan S. Dev, and Gabriele Piccoli. "Atlantis Paradise Island Resort and Casino (B): Improving Performance with New Core Values." Harvard Business School Supplement 815-073, October 2014.
- December 2016
- Article
US Hospital Engagement in Core Domains of Interoperability
By: A Jay Holmgren, Vaishali Patel, Dustin Charles and Julia Adler-Milstein
Holmgren, A Jay, Vaishali Patel, Dustin Charles, and Julia Adler-Milstein. "US Hospital Engagement in Core Domains of Interoperability." Special Issue on Health IT. American Journal of Managed Care 22, no. 12 (December 2016).