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- Faculty Publications (48)
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- All HBS Web (217)
- Faculty Publications (48)
- Web
Business Economics - Doctoral
London, Assistant Professor (2022) Advisors: Matthew Rabin , Alberto Alesina , David Laibson , Christine L. Exley , and Roland Benabou Oren Danieli, 2019 Tel-Aviv University, School of Economics Advisors: Lawrence Katz , View Details
- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Entertainment and Recreation Industry; Denmark; Europe
Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
- Web
Marketing Faculty - Faculty & Research
Business Administration Eva Ascarza Jakurski Family Associate Professor of Business Administration Jill J. Avery Senior Lecturer of Business Administration C. Roland View Details
- Web
Organizational Behavior Faculty - Faculty & Research
Professor of Leadership Development Anthony Mayo Thomas S. Murphy Senior Lecturer of Business Administration C. Roland Christensen Distinguished Management Educator Tsedal... View Details
- 12 Dec 2006
- First Look
First Look: December 12, 2006
change. Purchase this article: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=R0612E Why Do Firms Hold So Much Cash? A Tax-Based Explanation Authors:Foley, C. Fritz, Jay Hartzell, Sheridan Titman, and Garry Twite... View Details
Keywords: Martha Lagace
- Web
Placement - Doctoral
Placement: Princeton University, Economics Department, Post-doctoral fellow (2020-2022); University College London, Assistant Professor (2022) Dissertation: Essays on Belief Formation and Political Polarization Advisors: Matthew Rabin , Alberto Alesina , David Laibson... View Details
- 31 Mar 2009
- First Look
First Look: March 31, 2009
Dilemma revolutionized the business world—presents The Innovator's Prescription, a comprehensive analysis of the strategies that will improve health care and make it affordable. Christensen applies the principles of disruptive innovation... View Details
Keywords: Martha Lagace
- Blog
Take Control of Your Personal Brand
Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is also faculty chair of the new... View Details
- Web
Faculty & Research | Social Enterprise | Harvard Business School
Administration, Emeritus George F. Baker, Jr. Professor of Public Management John D. Macomber Senior Lecturer of Business Administration Anthony Mayo Thomas S. Murphy Senior Lecturer of Business Administration C. View Details
- Web
Faculty - U.S. Competitiveness
Faculty Project Co-chair Michael E. Porter Bishop William Lawrence University Professor, Emeritus Project Co-chair Jan W. Rivkin C. Roland Christensen Professor of Business... View Details
- 19 Oct 2010
- First Look
First Look: October 19, 2010
multiple departments and engages in continuous care management throughout the often protracted transplant care cycle. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/711410-PDF-ENG Ganeden Biotech, Inc. Robert C. Pozen, Dale... View Details
Keywords: Sean Silverthorne
- Web
Faculty - Race, Gender & Equity
at the Harvard University Extension School. She has also played a... Jill J. Avery Senior Lecturer of Business Administration C. Roland Christensen Distinguished Management... View Details
- 13 Sep 2011
- First Look
First Look: September 13
whether focusing on its core brands, which currently represent 90% of sales, is a better approach. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/512009-PDF-ENG The Expansion of Ping An Robert C. Pozen and Nina J. YangHarvard... View Details
Keywords: Sean Silverthorne
- Web
Loeb House | About
The updates enhanced and revitalized the building while reducing its environmental impact. Loeb House has been repurposed several times, but has primarily been used for administrative offices since the 1985 renovations. In 2004, it became home to the View Details
- Web
The General Shoe Company, 1921 | Baker Library | Bloomberg Center | Harvard Business School
is as relevant today as it was in 1921. Jan W. Rivkin , C. Roland Christensen Professor of Business Administration, in “Celebrating General Shoe Company, the Inaugural HBS... View Details
- Web
About the Project - U.S. Competitiveness
Michael E. Porter Bishop William Lawrence University Professor; Emeritus Jan W. Rivkin C. Roland Christensen Professor of Business Administration Staff Manjari Raman Senior... View Details
- Web
Named Fellowship Funds - Alumni
Carlson (MBA 1941) Fellowship The Margaret D. and LeRoy T. Carlson Fellowship was established through the generosity of Catherine C. Mouly and LeRoy T. Carlson Jr. (MBA 1971), and Margaret D. Carlson and LeRoy T. Carlson (MBA 1941). The... View Details
- 31 Mar 2022
- Op-Ed
Navigating the ‘Bermuda Triangle’ in Professional Services
But leaders should be cautious about ending up somewhere in between, suffering the costs of not formalizing appropriately without gaining from scale advantages. These are the firms that risk sinking in the “Bermuda Triangle.” A version of this article was first... View Details
Keywords: by Ashish Nanda
- Web
Faculty and Research - Alumni
your financial or estate planning. The HBS Fund Investors Society recognizes leadership annual donors. Learn More “ HBS has an ambitious intellectual agenda, and I believe the most exciting years of research at the School lie ahead. ” Jan Rivkin View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
Author: Michael C. Jensen Abstract There is confusion between integrity, morality, and ethics. In our much longer paper on the topic (see "Integrity: A Positive Model that Incorporates the Normative Phenomena of Morality, Ethics and... View Details
Keywords: Martha Lagace