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  • March 2021
  • Case

Astralis Group: Determining a Brand Strategy

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Entertainment and Recreation Industry; Denmark; Europe
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Business Economics - Doctoral

College London, Assistant Professor (2022) Advisors: Matthew Rabin , Alberto Alesina , David Laibson , Christine L. Exley , and Roland Benabou Marcela Carvalho, 2025 London Business School, Accounting Department Advisors: John Campbell... View Details
  • Web

Marketing Faculty - Faculty & Research

Business Administration Eva Ascarza Jakurski Family Associate Professor of Business Administration Jill J. Avery Senior Lecturer of Business Administration C. Roland View Details
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Organizational Behavior Faculty - Faculty & Research

Professor of Leadership Development Anthony Mayo Thomas S. Murphy Senior Lecturer of Business Administration C. Roland Christensen Distinguished Management Educator Tsedal... View Details
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Faculty & Research

Journal of Financial Economics 165 (March 2025). Optimal Illiquidity By: John Beshears , James J. Choi, Christopher Clayton, Christopher Harris, David Laibson and Brigitte C. Madrian We study the socially optimal level of illiquidity in... View Details
  • 12 Dec 2006
  • First Look

First Look: December 12, 2006

change. Purchase this article: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=R0612E Why Do Firms Hold So Much Cash? A Tax-Based Explanation Authors:Foley, C. Fritz, Jay Hartzell, Sheridan Titman, and Garry Twite... View Details
Keywords: Martha Lagace
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

Dilemma revolutionized the business world—presents The Innovator's Prescription, a comprehensive analysis of the strategies that will improve health care and make it affordable. Christensen applies the principles of disruptive innovation... View Details
Keywords: Martha Lagace
  • Web

Placement - Doctoral

Exley , and Roland Benabou Close Health Policy (Management) 2025 Mitchell Tang Health Policy (Management), 2025 Placement: Columbia University Mailman School of Public Health, Health Policy & Management Dissertation: New Tools, New... View Details
  • 13 Sep 2011
  • First Look

First Look: September 13

whether focusing on its core brands, which currently represent 90% of sales, is a better approach. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/512009-PDF-ENG The Expansion of Ping An Robert C. Pozen and Nina J. YangHarvard... View Details
Keywords: Sean Silverthorne
  • Blog

Take Control of Your Personal Brand

Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is also faculty chair of the new... View Details
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

multiple departments and engages in continuous care management throughout the often protracted transplant care cycle. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/711410-PDF-ENG Ganeden Biotech, Inc. Robert C. Pozen, Dale... View Details
Keywords: Sean Silverthorne
  • Web

Faculty & Research | Social Enterprise | Harvard Business School

Business Administration, Emeritus George F. Baker, Jr. Professor of Public Management John D. Macomber Senior Lecturer of Business Administration Anthony Mayo Thomas S. Murphy Senior Lecturer of Business Administration C. View Details
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Faculty - U.S. Competitiveness

Faculty Project Co-chair Michael E. Porter Bishop William Lawrence University Professor, Emeritus Project Co-chair Jan W. Rivkin C. Roland Christensen Professor of Business... View Details
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Faculty - Race, Gender & Equity

at the Harvard University Extension School. She has also played a... Jill J. Avery Senior Lecturer of Business Administration C. Roland Christensen Distinguished Management... View Details
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The General Shoe Company, 1921 | Baker Library | Bloomberg Center | Harvard Business School

is as relevant today as it was in 1921. Jan W. Rivkin , C. Roland Christensen Professor of Business Administration, in “Celebrating General Shoe Company, the Inaugural HBS... View Details
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Loeb House | About

The updates enhanced and revitalized the building while reducing its environmental impact. Loeb House has been repurposed several times, but has primarily been used for administrative offices since the 1985 renovations. In 2004, it became home to the View Details
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About the Project - U.S. Competitiveness

Michael E. Porter Bishop William Lawrence University Professor; Emeritus Jan W. Rivkin C. Roland Christensen Professor of Business Administration Staff Manjari Raman Senior... View Details
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

Author: Michael C. Jensen Abstract There is confusion between integrity, morality, and ethics. In our much longer paper on the topic (see "Integrity: A Positive Model that Incorporates the Normative Phenomena of Morality, Ethics and... View Details
Keywords: Martha Lagace
  • Web

Faculty and Research - Alumni

your financial or estate planning. The HBS Fund Investors Society recognizes leadership annual donors. Learn More “ HBS has an ambitious intellectual agenda, and I believe the most exciting years of research at the School lie ahead. ” Jan Rivkin View Details
  • 31 Mar 2022
  • Op-Ed

Navigating the ‘Bermuda Triangle’ in Professional Services

But leaders should be cautious about ending up somewhere in between, suffering the costs of not formalizing appropriately without gaining from scale advantages. These are the firms that risk sinking in the “Bermuda Triangle.” A version of this article was first... View Details
Keywords: by Ashish Nanda