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Show Results For
- All HBS Web
(689)
- News (120)
- Research (487)
- Events (7)
- Multimedia (2)
- Faculty Publications (244)
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- 12 May 2016
- News
Drawing Connections Between Business and Art
works a year from emerging Japanese artists and then displays them in galleries and the company’s offices before selling them at a charity auction, where the artists and buyers can meet. The money raised goes to scholarship funds for... View Details
- 01 Sep 2024
- News
3-Minute Briefing: Kruti Patel Goyal (MBA 2004)
have on the world. If I look at my career at Etsy, the critical thing was deeply understanding our customers; at Depop, it’s buyers and sellers. If you understand the role your product plays in their life, what they need, what their... View Details
Keywords: Sarah Wyman
- 01 Apr 2001
- News
Books: Brand New
competition from other players in their respective industries. Many factors contributed to their success but much hinged on their ability, as Koehn writes, to create “products and connections to buyers that offered not only quality,... View Details
- 31 Mar 2011
- News
Building an Online Swap Shop
reported (December 18, 2010), prompting thredUP to launch the new exchange. thredUP’s 50,000 registered users swap more than 1,000 boxes of clothes a week. Buyers pay $5 plus shipping per box. Since it’s a swap service, users must send as... View Details
- 01 Dec 2018
- News
Ask the Expert: Gimme Shelter
properties that are deeded to stay affordable? Aren’t those buyers in effect renters (albeit with a tax deduction) if there’s little to no upside to long-term ownership? —Lynn Miller (MBA 1989) OAKES: We certainly don’t want to create... View Details
Keywords: Jen McFarland Flint
- 01 Mar 2008
- News
Sarah Talley’s Key Negotiation Principles
marriage. Communication and compromise is key. Don’t take for granted that just because the buyer is young they don’t know what they are talking about or that it will be an easy sell. Most young buyers are... View Details
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Cespedes says the students in the course learn to deal with the reality that “selling is always more about the buyer than it is about the seller.” Recalling his own experience as a young entrepreneur, Roberge elaborates: “Like a lot of... View Details
- 01 Mar 2023
- News
What’s in a Name
name that recognizes the city’s rich cultural history. Jim Birch was reaching out to buyers across the country—with no thought at all of changing the brand—when he started encountering questions. People in different parts of the country... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
copywriters at Lord Thomas invented the “salesmanship in print” business model that sustained the industry for decades to come. In short, the firm convinced clients that print ads should follow a salesman’s approach, offering the potential View Details
- 01 Jun 2016
- News
Taking Care of Business
recommended against producing sleepwear, now a highly popular line. Knock out! has been an acquisition target, but buyers always planned to offshore manufacturing—a nonstarter for the North Carolinian and mother of three whose father,... View Details
Keywords: Julia Hanna
- 30 Sep 2024
- News
The Making of a Streaming Sensation
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
- 01 Apr 2001
- News
William Fung: E-Commerce and Efficiency
managers are able to e-mail a digital picture of any questionable item to Hong Kong for an instant assessment. But it is Li & Fung’s StudioDirect service that has investors buzzing. For a long time, the company has built a solid reputation among big multinational View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
I understand the dilemma. The answer depends on where revenue comes from, how your buyers and sellers are structured (regional, national, or stand-alone), and how strong the network effects are. In this case, staffing doesn’t have as much... View Details
Keywords: April White
- 01 Dec 2022
- News
3-Minute Briefing: Yla Eason (MBA 1977)
would be difficult. But the toy business is a serious, cutthroat industry. Later, my experience building Olmec Toys would be documented in an HBS case. I was working as an editor at Standard and Poor’s when I started Olmec. I had no direct experience in consumer... View Details
- 01 Sep 2014
- News
Ask the Expert: Byte-Testing Bitcoin
remittances, derivatives, and other financial platforms. I understand how Bitcoin can work as long as the buyer and seller have confidence in it and continue to use it as a means of exchange of equal goods. What I don’t understand is why... View Details
- 07 Aug 2019
- News
“The Star of the North”
last decade. It was founded by an entrepreneur who, as he was approaching age 65, was starting to do some life and estate planning. After poking around to find the successor and the next board and CEO, he chose Granite Equity over strategic View Details
Keywords: Maureen Harmon
- 01 Mar 2005
- News
Gaining Currency
Kim Reynolds (MBA ’79), the weakness of the dollar is a good thing: It makes Markel’s products — insulated wire and tubing for cars — attractive to buyers from Europe where locally manufactured goods have grown pricey due to the euro’s... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
- 04 Nov 2016
- News
The Competitiveness of Lost Causes
the Haitian Ministry of Commerce and Trade. “We’ve given a team of 30 farmers a crash course in strategy based on the HBS case method, and we’ve accompanied them on trips to meet potential customers—from coffee dealers in Seattle to mango View Details
Keywords: Deborah Blagg
- 25 Apr 2014
- News
To create breakthrough strategies, harness creativity to the scientific method
strategies. Procter & Gamble employed this model when it wanted to become a major player in the global beauty-care sector. It transformed the down-market Oil of Olay into a world-class brand and proved that this product could attract both upscale and mass-market View Details